My $100M Leads Affiliate Marketing Guide

Summary

The speaker details a strategy for promoting their new book, '100 Million Dollar Leads,' using a zero-cost, high-impact approach. They leverage a stadium analogy to illustrate the scale of promotion, emphasizing the power of affiliate marketing. By offering unique URLs to affiliates, incentivizing top performers with a live Q&A, and providing exclusive content to all participants, the speaker aims to demonstrate advertising concepts from the book in real life. The strategy focuses on aligning incentives, building goodwill, and maintaining consistent value delivery to both affiliates and their audiences.

Takeaways

• 📘 The speaker aims to promote their new book '100 Million Dollar Leads' by leveraging a large audience of 10,000 people, akin to filling a stadium with promoters.
• 🎉 The book launch strategy involves creating a buzz similar to a big fanfare, offering immense value to attract attention and participation, such as a course worth thousands of dollars for just 99 cents.
• 🔄 The speaker emphasizes the importance of demonstrating the concepts from their book through the promotional methods used, focusing on advertising and lead generation rather than just making offers.
• 🤝 The use of affiliate marketing is central to the book promotion, where affiliates are given unique URLs to track their contributions and are incentivized through rewards like live Q&A sessions with the author.
• 🏆 The top affiliates are rewarded with a live AMA call, while those bringing at least 10 people to the event receive bonus book chapters, creating a tiered incentive system.
• 🧑‍🤝‍🧑 The speaker discusses the importance of identifying ideal affiliates and creating a win-win-win scenario where both affiliates and their audiences benefit.
• 📈 The speaker outlines the process of 'whisper, tease, shout' for promoting the book, emphasizing the gradual build-up of anticipation and consistent reminders leading up to the event.
• 📊 The speaker stresses the importance of tracking and providing updates to affiliates, ensuring transparency and motivation throughout the promotional period.
• 💬 The speaker explains the need for continuous value provision to the audience, even during promotional phases, to maintain goodwill and engagement.
• 🔗 The speaker details the technical aspects of setting up an affiliate program, including the simplicity of the opt-in process and the importance of providing custom links for tracking.
• 🎯 The speaker concludes by highlighting the power of affiliate marketing in generating leads and promoting products without financial incentives, focusing on value and goodwill.

Q & A

What is the speaker's strategy for promoting his new book?

The speaker's strategy involves leveraging a large number of people to promote his book for free, akin to filling a stadium with promoters. He also encourages these promoters to spread the word in their own networks, amplifying the reach.

How did the speaker's approach to launching his first book differ from his second?

The speaker's first book launch focused on making a 'crazy offer' that was too good to refuse, including a book for 99 cents with a free course worth thousands of dollars. His second book launch, however, is about demonstrating advertising concepts to get leads, using a different approach involving a virtual book launch event.

What is the concept of 'whisper, tease, shout' in the context of the speaker's promotional strategy?

The 'whisper, tease, shout' concept refers to a three-phase promotional strategy. 'Whisper' involves building anticipation without revealing much. 'Tease' is about showing small glimpses of the product to build interest. 'Shout' is the final phase where the full promotion is launched, emphasizing the event's importance.

How does the speaker incentivize affiliates to promote his book?

The speaker incentivizes affiliates by offering unique URLs for tracking and rewards. The top 10 affiliates get a live Q&A call with their audience, and anyone who gets at least 10 people to the event receives two bonus chapters of the book not available elsewhere.

What is the importance of aligning incentives in the speaker's affiliate strategy?

Aligning incentives ensures that the speaker's goals, the affiliates' desires for recognition or rewards, and the audience's desire for value are all met. This alignment helps to create a win-win-win situation, maximizing the effectiveness of the promotional efforts.

How does the speaker define the difference between 'mercenaries' and 'missionaries' in the context of affiliates?

In the speaker's view, 'mercenaries' are affiliates motivated solely by financial gain and can be swayed by higher bidders, while 'missionaries' are affiliates who believe in the cause or product and are more committed to its success.

What is the speaker's approach to maintaining goodwill with his audience during the promotional campaign?

The speaker maintains goodwill by continuing to provide valuable content to his audience throughout the promotional campaign. He ensures that any promotional messages are also valuable and informative, not just sales pitches.

How does the speaker plan to keep his affiliates engaged and motivated throughout the promotional period?

The speaker plans to keep affiliates engaged by providing them with additional content and updates, as well as tracking their progress and reminding them of the benefits of promoting the book. He also emphasizes the value of goodwill and the importance of the cause.