The BEST Facebook Lead Ads Tutorial for Beginners

Summary

In this video, the presenter shares a highly effective and low-cost Facebook ad strategy that captures leads for under a dollar. By running a competition entry ad, users submit their information to enter a draw for a free product, creating a low-cost way to attract interested customers. The strategy emphasizes capturing valuable customer details before a purchase, allowing businesses to follow up with targeted email campaigns. The video also demonstrates how to integrate Facebook lead ads with email platforms like Clavio for automated follow-ups, increasing sales potential while nurturing leads.

Takeaways

• 😀 Facebook ads have become more expensive over the last 2 years, with a 60% increase in costs, especially for those using common strategies.
• 😀 A cost-effective Facebook ad strategy allows you to acquire customers for less than a dollar by using a competition entry as a lead generation tool.
• 😀 The leads campaign type is recommended because it captures customer information (name, email, phone) before they make a purchase, making it easier to bring them back later.
• 😀 A competition entry strategy works well by offering a chance to win a product, attracting the right audience at a low cost, and gathering valuable lead data.
• 😀 A tailored leads campaign is set up with an instant form that collects customer information and links to a product giveaway (e.g., free coffee).
• 😀 Instant forms are effective because they auto-fill customer information, reducing friction and improving conversion rates.
• 😀 After users submit their details, they are encouraged to check their email for further information and incentives, with a secondary call to action directing them to the website.
• 😀 Using email platforms like Clavio to integrate with Meta Ads enables automatic email follow-ups and enhances customer conversion after entering the competition.
• 😀 The follow-up email series includes a welcome message, an offer of a discount on their first order, and additional emails introducing the brand and product benefits.
• 😀 The competition entry strategy combined with Clavio automation helps nurture leads, turning them from casual entrants into potential buyers by building brand trust and offering valuable discounts.

Q & A

Why are Facebook ads becoming more expensive, and how can businesses overcome this issue?

Facebook ads have become 60% more expensive in the last two years, largely due to increased competition and saturation in advertising strategies. To overcome this, businesses can explore alternative strategies, such as using lead generation campaigns, which can be more cost-effective and help capture valuable customer information.

Why should businesses choose a 'Leads Campaign' instead of a 'Sales Campaign' on Facebook?

A 'Leads Campaign' is ideal for capturing customer information (name, email, phone number) before a purchase is made. This allows businesses to nurture potential customers over time, even if they don’t make a purchase immediately, creating opportunities for future sales.

What is the key benefit of using a 'competition entry' strategy in a Facebook lead ad campaign?

The competition entry strategy allows businesses to engage users by offering a product as a prize in a draw. Participants enter by providing their contact details, which helps businesses build an email list of interested prospects who are more likely to convert into customers.

How can businesses set up an effective Facebook ad for a lead generation campaign?

To set up an effective ad, businesses should choose a tailored lead campaign with broad targeting, a clear call to action, and an enticing offer, such as a chance to win a valuable prize. Additionally, using an instant form that auto-fills user details can reduce friction and improve conversion rates.

What is the importance of using an 'instant form' in a Facebook lead ad campaign?

An instant form is crucial because it allows Facebook to pre-fill user details (such as name and email), minimizing the effort required from users and increasing the likelihood of form submission. This leads to higher lead generation with less friction.

What should businesses include in the confirmation message after a user enters a competition?

The confirmation message should thank the user for entering, provide details about the competition, and encourage them to take further action, such as checking their email or visiting the product page. This reinforces engagement and keeps the user connected to the brand.

Why is it beneficial to have both email and phone number fields in the competition entry form?

Having both email and phone number fields provides businesses with multiple communication channels, allowing for better follow-up and engagement with leads. Additionally, it enables businesses to implement both email and SMS marketing strategies to nurture leads effectively.

How can businesses integrate email platforms like Klaviyo with Facebook lead ads for automation?

By connecting Facebook lead ads with email platforms like Klaviyo, businesses can automatically sync lead information to specific email lists. This integration allows for the creation of automated email flows that nurture leads and drive conversions with personalized messages.

What is the role of automated email flows in converting leads into customers?

Automated email flows play a key role in converting leads by providing timely and relevant follow-up emails. These emails can introduce the brand, offer discounts, share customer testimonials, and create a sense of urgency, all of which increase the likelihood of a lead making a purchase.

What are the best practices for creating effective ad creatives for lead generation campaigns?

Effective ad creatives should be clear and visually appealing, with a strong message that resonates with the target audience. Using high-quality images, compelling copy, and a clear call to action like 'Get Offer' or 'Apply Now' will improve the chances of attracting leads. Additionally, businesses should create multiple versions of the ad to optimize for different placements, such as stories or feed posts.