Ep 12 Part 3/3 | Helmy Yahya - Youtuber dan Seorang Inspirator yang Sukses

Summary

In this insightful conversation, Helmi Yahya shares his journey from television media to becoming a successful content creator on platforms like YouTube and TikTok. He reflects on the challenges of navigating the media landscape, his rise in TVRI, and the personal growth that came from overcoming setbacks. Helmi emphasizes the importance of sincerity, adaptability, and continuous learning, offering valuable advice to the younger generation. His experience demonstrates how failure can lead to success and how pursuing one’s passion with dedication can open doors to unexpected opportunities.

Takeaways

• 😀 Helmi Yahya has successfully transitioned into digital content creation, building a significant online presence through YouTube and TikTok.
• 😀 His popularity and influence are fueled by his engaging content, such as motivational interviews with public figures, that resonates with millennials.
• 😀 Helmi emphasizes the importance of personal branding and leveraging new media platforms to stay relevant in the digital age.
• 😀 Despite facing career challenges and setbacks, Helmi maintains a positive attitude and views failure as a stepping stone to success.
• 😀 He shared his experience of transforming TVRI, Indonesia's public broadcaster, and navigating the legal and leadership complexities at the network.
• 😀 Helmi's YouTube channel grew rapidly, gaining over 100,000 subscribers within weeks, highlighting the potential of digital content to reach broad audiences.
• 😀 Throughout his career, Helmi has received guidance and support from influential figures in Indonesia, including political figures and former colleagues.
• 😀 His success on digital platforms like YouTube is driven by producing valuable and relatable content, including interviews with entrepreneurs and inspiring stories.
• 😀 Helmi strongly believes in the power of continuous learning and self-improvement, stressing that being well-versed in language and communication is essential for success.
• 😀 He rejects the idea of seeking a political position or government role, expressing contentment with his current freedom and contributions to various causes, especially supporting SMEs.
• 😀 Helmi's philosophy of life revolves around gratitude, resilience, and using past failures as a motivator for future success, which is a central theme in his work and message to others.

Q & A

What motivated Helmi Yahya to start his YouTube channel?

Helmi Yahya was motivated to start his YouTube channel after realizing that traditional media, like TVRI, was declining due to the rise of new digital platforms. As a media professional, he wanted to continue his work and stay relevant by embracing new media, particularly YouTube.

How did Helmi Yahya's career evolve before he became a prominent YouTuber?

Before becoming a YouTuber, Helmi Yahya had a long career in television. He served as a director at TVRI, a public broadcaster in Indonesia, and was involved in several significant projects, including bringing English Premier League rights to TVRI. Despite facing challenges, including being dismissed from TVRI, he transitioned into digital content creation, leveraging his media background.

How did Helmi Yahya view his time as the director of TVRI?

Helmi Yahya viewed his time as the director of TVRI as fulfilling, despite the challenges. He focused on improving the institution, overcoming its financial difficulties, and enhancing its reputation. However, his tenure was marked by disagreements over the role of the commissioners and directors, which led to his eventual dismissal.

What was the impact of Helmi Yahya’s decision to embrace TikTok and other social media platforms?

Helmi Yahya's decision to embrace TikTok and other social media platforms significantly expanded his reach. His presence on platforms like TikTok allowed him to connect with a younger, millennial audience, contributing to the growth of his fan base and increasing engagement with his content.

Why does Helmi Yahya think it’s important to embrace failure in one’s life?

Helmi Yahya believes that failure is an essential part of the journey toward success. He views setbacks, such as being fired or not achieving initial goals, as opportunities to grow and learn. He emphasizes that interpreting failures as part of a larger divine path can help individuals stay resilient and motivated.

What role does Helmi Yahya see for his YouTube channel in his personal branding?

Helmi Yahya views his YouTube channel as an essential part of his personal branding. Through his content, which includes interviews and discussions, he aims to inspire others, share valuable insights, and build a professional identity that reflects his experience and commitment to his work.

How has Helmi Yahya’s career benefited from his background in media?

Helmi Yahya’s background in media has been a crucial factor in his career success. His understanding of television production, communication, and media management helped him navigate challenges, including his transition to YouTube. His ability to create engaging content on digital platforms has allowed him to maintain relevance and grow his audience.

What insights did Helmi Yahya gain from his past failures and experiences?

Helmi Yahya gained significant insights from his past failures, particularly his experiences in the TV industry and his initial political career setbacks. He learned that perseverance, resilience, and maintaining a positive outlook are essential for overcoming obstacles. He emphasizes that failure can be a stepping stone toward eventual success.

How did Helmi Yahya’s personal struggles contribute to his success as a content creator?

Helmi Yahya’s personal struggles, including financial challenges and career setbacks, contributed to his success as a content creator by shaping his perspective on life. These struggles motivated him to find alternative outlets for his creativity, leading to his shift to YouTube and ultimately allowing him to build a successful digital presence.

What is the key message Helmi Yahya hopes to convey through his content?

The key message Helmi Yahya hopes to convey through his content is the importance of perseverance, resilience, and the value of embracing failure. He wants to inspire others, especially the younger generation, to see challenges as opportunities for growth and to pursue their goals with sincerity and dedication.