10 Lessons Learned From Posting Over 1000 Videos On Social Media

Summary

In this insightful video, the creator shares 10 key lessons learned from producing over a thousand social media videos across platforms like TikTok, Instagram, and YouTube. From the importance of creating numerous 'bad' videos to refine your craft, to understanding the role of luck and the unique characteristics of each platform, the video offers practical advice for aspiring content creators. The speaker emphasizes the need for authenticity, focusing on platform-specific content, and aligning objectives with content strategy. They also highlight the symbiotic relationship between content creators and social media algorithms, urging creators to provide value to viewers to gain algorithmic support.

Takeaways

• 📚 Make a lot of videos to hone your skills: The creator emphasizes the importance of producing a significant number of videos to develop a 'sixth sense' for content creation.
• 🍀 Recognize the role of luck in virality: Success in social media is partly due to luck, especially with the algorithmic nature of short-form content platforms.
• 🔄 Be willing to repost and tweak videos: It's beneficial to give multiple attempts to the same video concept, with slight modifications, to increase the chances of it resonating with an audience.
• 🎯 Content preferences vary by platform: Viewers of different platforms have distinct preferences, and content that works on one may not perform as well on another.
• 🏷️ Be transparent about your brand identity: Authenticity is key; audiences, especially Gen Z, appreciate honesty and can detect insincerity.
• 📈 TikTok is great for consumption, but Instagram and YouTube may offer better tools for creators looking to build a loyal audience and grow their brand.
• 🛍️ Viral content isn't always the best for conversions: The objective of a social media account should guide the type of content created, with business objectives possibly requiring more niche content.
• 📺 Treat your channel like a TV show: Maintain a consistent theme or niche to keep your audience engaged and avoid diluting your brand with mixed content types.
• 🔑 Understand the algorithm is on your side: Social media platforms want your content to succeed, so focus on creating high-quality videos that provide value to viewers.
• 📈 Provide value consistently: Whether it's entertainment or education, consistently delivering value will help your content reach a wider audience.

Q & A

What is the first lesson the speaker learned about creating content on social media?

The first lesson is that one needs to create 100 bad videos before they can make a good one. This is based on the idea of gaining experience and improving with each video, as suggested by Mr. Beast.

How does the speaker suggest developing skills for creating organic social media content?

The speaker suggests that developing skills for creating social media content takes time and requires practice. One must get 'reps' by consistently creating and posting content to learn how to craft a good story, work editing software, make appealing thumbnails, and create hooks.

What was the speaker's experience with posting videos on TikTok after having experience with YouTube?

After posting two videos a week for nine months on YouTube with little to no views, the speaker joined TikTok and had a video go viral within the first 10 videos. The speaker attributes this success to the experience gained from the consistent posting on YouTube.

What role does luck play in the success of a video according to the speaker?

Luck is always a factor in a video's success, especially for short-form content. The algorithm tests a video with a small audience, and if they like it, it gets pushed to a larger audience. However, if the initial audience does not like the video, it may not get further推广.

Why should one not be afraid to repost their videos on social media?

One should not be afraid to repost videos because the initial audience for each post can vary, and a different audience might respond better to the same content. It's about getting more 'shots at goal' and testing the content again to see if it performs better with a different audience.

What is the speaker's advice for businesses or brands trying to grow on social media?

The speaker advises businesses or brands to be honest and not hide their identity. They should own the fact that they are a business, especially with the younger generation who can easily recognize and are skeptical of corporate accounts.

Why is it suggested to make content specifically for each platform?

Content that performs well on one platform may not perform well on another due to differences in audience preferences and platform algorithms. It's recommended to analyze what type of content works best on each platform and then focus on creating more of that content for each specific platform.

What is the difference between TikTok and other platforms like Instagram and YouTube in terms of audience loyalty and creator tools?

According to the speaker, Instagram and YouTube have more loyal and dedicated audiences and offer better creator tools to help grow a following and interact with the audience. TikTok, while popular, may prioritize certain creators over others and might be more challenging for brands to convert viewers into customers.

What is the speaker's view on the importance of being clear about the objective of a social media account?

The speaker emphasizes that it's crucial to be clear about whether the objective is to gain views for entertainment or to promote a business and get customers. Content should be created with the objective in mind and not be distracted by the number of views alone.

What does the speaker suggest about treating a channel like a TV show?

The speaker suggests that treating a channel like a TV show means sticking to a specific niche or brand and not mixing different types of content that could confuse viewers. If a creator wants to explore different formats, they should consider creating a second channel.

How does the speaker describe the relationship between content creators and social media algorithms?

The speaker describes the relationship as a team effort where algorithms want videos to do well and reach more viewers. Creators need to understand what makes a video successful on the platform, such as having a good hook, title, thumbnail, and providing value to the audience.

Outlines

00:00

📚 The Journey to Mastery: Learning from 1000 Videos

The speaker emphasizes the importance of creating a large volume of content to improve video-making skills. They reference Mr. Beast's advice on making 100 videos to refine the craft. The speaker shares personal experience, noting that posting consistently on YouTube for nine months without significant views led to a viral video on TikTok, attributing this success to the practice and experience gained. The summary highlights the necessity of persistence, learning from failures, and the development of a 'sixth sense' for content creation.

05:01

🤔 Luck and Strategy in Content Success

This paragraph discusses the role of luck in video success, particularly in short-form content, and how the algorithm works to test content with small audiences before wider distribution. The speaker advises not to be discouraged by initial failures and to keep iterating with the same video concept to increase the chances of success. The importance of 'shots at goal' is stressed, and the speaker encourages reposting videos with slight tweaks to improve the odds of algorithmic favor.

10:03

🎯 Platform-Specific Content and Authenticity

The speaker advises creating content tailored to each social media platform, acknowledging that what works on one may not work on another. They share personal insights on the differences in platform-specific content performance and suggest focusing on what resonates best with each platform's audience. Additionally, the speaker warns businesses and brands to be transparent about their identity on social media, especially to Gen Z, who can easily identify and反感 deceptive practices.

🛍️ TikTok for Consumption, Instagram and YouTube for Production

The paragraph highlights TikTok as the preferred platform for video consumption, while Instagram and YouTube are better for content production due to their loyal audiences and superior creator tools. The speaker notes that while TikTok is pushing its shopping features, it may not be the best for businesses looking to convert viewers into customers. Instead, Instagram and YouTube are suggested as more effective platforms for brand growth and audience interaction.

🎯 Objective-Oriented Content Creation

The speaker stresses the importance of aligning content creation with business objectives, rather than solely focusing on virality. They argue that while high views are attractive, they may not necessarily translate into business conversions. The advice is to create niche content that targets a specific audience and to avoid getting distracted by the allure of views, keeping the ultimate goal of promoting the business in mind.

📺 Treating Channels Like TV Shows

In this paragraph, the speaker compares social media channels to TV shows, emphasizing the importance of consistency and specificity in content to maintain a channel's bingeability. They discuss the risk of diluting a channel's focus by introducing varied content formats and suggest that creators remain true to their niche. For those wishing to explore different content styles, the speaker recommends starting a second channel to avoid confusing the audience.

🤝 Collaborating with Social Media Algorithms

The final lesson is about understanding and working with social media algorithms. The speaker clarifies that algorithms are designed to promote content that performs well, positioning them as allies rather than adversaries. To succeed, creators must provide value through their content, ensuring strong hooks, titles, thumbnails, and conclusions. By mastering these elements, creators can increase their visibility and grow their audience.

Keywords

💡Viral videos

Viral videos are those that spread rapidly across the internet, garnering significant views and engagement. In the context of the video, the creator discusses having multiple viral videos across various social media platforms, emphasizing the importance of creating content that resonates with audiences and can potentially go viral, which is a key to gaining visibility and growing an online presence.

💡Content creation

Content creation refers to the process of producing various forms of media such as videos, images, or text for online platforms. The video script highlights the creator's extensive experience in making over a thousand pieces of content, underscoring the necessity of practice and iteration in honing content creation skills to produce quality videos that engage viewers.

💡Algorithm

An algorithm, in the context of social media, is a set of rules that determine the order and visibility of content in a user's feed. The script mentions the role of algorithms in promoting videos to larger audiences if they perform well with initial viewers, illustrating how understanding and adapting to these algorithms can influence the success of content on platforms like TikTok, Instagram, and YouTube.

💡Luck

In the video, 'luck' is discussed as an unpredictable factor that can influence the success of a video, especially in short-form content. The creator suggests that even with high-quality content, the initial audience's reception can be a matter of chance, affecting whether the algorithm will promote the video further, highlighting the need for persistence and multiple attempts.

💡Reposting

Reposting involves sharing the same content again, potentially to reach a different audience or improve the chances of it being well-received. The script encourages creators not to be afraid of reposting videos with slight tweaks, as this can increase the opportunities for content to be favored by the algorithm and achieve greater visibility.

💡Platform-specific content

Platform-specific content refers to tailoring media to suit the unique characteristics and audience preferences of a particular social media platform. The video emphasizes the importance of creating content that resonates with each platform's user base, suggesting that what works on TikTok may not necessarily work on Instagram or YouTube, and vice versa.

💡Brand authenticity

Brand authenticity is about being genuine and transparent about one's identity as a business or brand on social media. The script warns against trying to conceal a brand's identity, as authenticity is valued, especially by younger audiences, and advises businesses to be open about their intentions and identity online.

💡Short-form vs. Long-form content

Short-form content, like TikTok videos, is typically brief and fast-paced, while long-form content, such as YouTube videos, is more extended and in-depth. The video discusses the different viewer preferences and behaviors associated with each format, noting that short-form viewers tend to prefer more short-form content, and long-form viewers prefer longer videos.

💡Engagement

Engagement in social media refers to the interactions between content and viewers, such as likes, comments, and shares. The script suggests that platforms like Instagram and YouTube may offer more opportunities for creators to engage with their audience and grow a loyal following, which is crucial for building a community around one's content.

💡Objectives

In the context of social media, objectives refer to the goals a creator or business aims to achieve through their online presence. The video stresses the importance of being clear about one's objectives, whether it is to entertain, educate, or convert viewers into customers, and tailoring content creation strategies accordingly.

💡TV show analogy

The TV show analogy is used in the script to illustrate the importance of consistency and thematic coherence in content creation. It compares a social media channel to a television series, suggesting that viewers expect a consistent experience and can be disoriented by sudden changes in content type or theme, which can dilute the channel's focus and audience engagement.

💡Social media algorithms

Social media algorithms are the underlying processes that determine content distribution and visibility. The video concludes by emphasizing that these algorithms are designed to promote content that performs well, meaning creators need to understand and cater to these systems by creating engaging, valuable content that keeps viewers interested and encourages algorithmic promotion.

Highlights

The necessity of creating 100 bad videos to eventually make a good one, as per Mr. Beast's advice.

The importance of continuous improvement with each video to develop storytelling and editing skills.

The marathon nature of content creation, emphasizing commitment and learning from each piece.

The role of luck in video success, especially in short-form content and the algorithm's initial audience selection.

Encouragement to repost videos to increase the chances of algorithmic success due to the unpredictable nature of initial viewers.

The recommendation to make platform-specific content to cater to the unique preferences of each social media platform.

The distinction between short-form and long-form content viewers, suggesting limited overlap in viewer preferences.

The advice for businesses to be transparent about their identity on social media, especially with younger audiences.

TikTok being the best platform for video consumption, while Instagram and YouTube are better for content production.

The assertion that the most viral content may not always be the best for converting users to customers.

The strategy of treating a channel like a TV show, maintaining consistency in content to keep viewers engaged.

The importance of clarity in social media objectives, whether it be for views or business promotion.

The suggestion to create a second channel for different content types to avoid confusing the audience.

Understanding that social media algorithms are designed to help content succeed by pushing it to more viewers.

The emphasis on providing value through content, whether it be through entertainment or education.

The significance of mastering video elements like titles, thumbnails, and hooks to gain algorithmic favor.

The introduction of 'Content Marketing Blueprint' as a resource for learning from successful social media strategies.

Transcripts

I've made over 600 Tik Tok videos over

400 Instagram videos and over 200

YouTube videos across both my personal

account and other business/ brand

accounts and on each of these social

media platforms I've had multiple viral

videos and in this video I'm going to be

going over 10 lessons that I have

learned making almost over a thousand

pieces of content across organic social

media so the very first lesson that I

learned is you need 100 bad videos

before you can make a good video Mr

Beast actually has some really great

advice on this because a lot of people

ask him hey Mr Beast how do I make a

really good YouTube video and he says

well first make a 100 YouTube videos and

with every single YouTube video make it

a little bit better than the previous

one and then after you get to that 100

then you can come back to Mr Beast and

ask him that question again and Mr Beast

says at the very end nobody actually

comes back to him because either they've

made over 100 videos and they don't need

his help anymore or number two they

never make a 100 videos to begin with

making organic social media content is a

skill that you have to develop and it

takes time you have to get those reps to

figure out how to make a good story how

to work your editing software how to

make a good thumbnail how to make a good

hook these are all skills that you learn

over time that you start developing a

sixth sense for on how it all works and

the only way to do that is to get your

reps for example on my main YouTube

account which is your average Tech bro I

believe for 9 months straight I posted

two videos a week for virtually no views

at all after those N9 months I finally

decided to get on Tik Tok this was back

in like 2021 when Tik Tok was still

pretty early and then on Tik Tok within

my first 10 videos I had a video go

viral and I really believe the only

reason I I was able to get one of my

first 10 videos go viral on Tik Tok is

because I had those 9 months prior where

I did two long form videos a week for 9

months straight to get those reps in so

I can get all of my bad videos out then

I could get on Tik Tok and start off

with a bang and get a much better high

quality video out from the very

beginning content is a marathon not a

Sprint you got to commit to it now

lesson number two is the fact that luck

is always a factor for a video success

this applies to short form content and a

little bit less towards long form

content based on how the algorithm works

and don't worry I'll have a separate

video coming up later where I talk about

how exactly these social media

algorithms work in depth how these short

form video algorithms work is that you

release a video and then attests your

video with a small pool of people and

then if that small pool of people like

your video then they push it out to a

little bit of bigger group of people

then if that bigger group of people

likes your video then it's going to get

pushed out to an even bigger group etc

etc now the thing is with short form

video content specifically mostly like

Tik Tok and Instagram and less so

YouTube that initial group of people

that views your video does not like it

it's not going to get pushed out anymore

it's going to get killed by the

algorithm right there but the thing is

that initial audience pool could change

every single time for example let's say

if you have 100 followers let's say 10

people would not like that piece of

content but maybe the other 90 would so

sometimes you kind of just have to get a

lot of shots at goal essentially just

keep trying again and again with the

same video concept to see if it's going

to work so don't be afraid to get back

up and post the same video again and the

reason why this applies more towards

short form video rather than long form

video like YouTube is the fact that with

short form videos they kind of have a

shelf life of maybe a week or two at Max

they don't really get served much more

afterwards but with long form YouTube

videos it's pretty common to still get a

lot of video recommendations that are

like multiple months if not years old

but with short form videos sometimes you

will just get unlucky and that initial

audience that's going to view your video

is not going to like it so it's not

going to get pushed out to even more

people but that's why you just got to

get back up and try it again and that's

actually a great segue to the point

number three that I wanted to talk about

which is do not be afraid to repost your

videos remember this is kind of a slot

machine aspect yes there is skill

involved to make a good video that will

hook the user in and keep them watching

until the very end but more important

than a perfectly crafted video is shots

at goal you want to be able to try again

and again test again and again so don't

be afraid to repost your video sometimes

you'll get lucky and you'll get a better

initial audience to view your video that

will then increase the chances of your

video getting pushed out greater on the

algorithm and also don't be afraid to

make tiny tweaks here and there on a

video and rework the concepts a little

bit just to get more shots at goal and

to try again and again also quick pause

but if you're watching this video

chances are you're very interested in

using social media to grow your brand or

maybe another business or someone else's

brand or you might want to check out the

website that I'm building which is

called the content marketing

blueprint.com it's a database of case

studies that breaks down the social

media strategies of some of the most

successful businesses and Brands out

there on social media so that you can

learn from their strategies as well my

partner and I write every single case

study ourselves and we spend hours on

Tik Tok and Instagram and YouTube

finding these really interesting Niche

accounts so that you can copy their

strategy onto your brand or your

business as well so once again check it

out at the content marketing

blueprint.com I'll also include a link

Down Below in the description as well as

in the comments All right so lesson

number four is that short form viewers

want more short form content and long

form viewers want more long form content

at least in my personal experience I

have not seen too much overlap between

short form viewers to long form viewers

I think that is currently changing right

now with YouTube because YouTube shorts

has this one feature where you can link

to another video so you can link a long

form video to the short form video so it

could be changing but right now it's

still not too great I still think that

the people that watch you on short form

primarily will stick to you on short

form and the people that watch you on

long form will primarily stick to you on

long form lesson number five is to make

content specifically for each platform

if you can now I know that short form

video is really great because it has

This Promise of finally being able to be

the first content where you can post

across Tik Tok Instagram and YouTube but

in my experience posting across every

single platform I've actually found that

the videos that perform on one platform

is not guaranteed to perform well on

another platform it's very rare for me

to have a video go viral on Tik Tok that

will also go viral on YouTube and

Instagram and vice versa as well for a

short form video going viral on YouTube

but also going viral on Instagram and

Tik Tok so while I do recommend in the

beginning to just post all of your

content across all three platforms you

slowly start to see what type of content

performs the best on each platform

specifically and if you have the

bandwidth which not everybody does

especially if you're a solo Creator but

if you are able to hire a team get some

help or if you're just like a crazy

video editor and you're so productive I

would try to see what content works well

on each platform and then just double

down on that piece of content for each

platform because each platform really is

a little different from each one so I

really do think making platform specific

for each content is the best way to do

it if you can lesson number six if you

are a business or a brand trying to grow

on social media do not hide the fact

that you are a business or a brand be

honest you want to own it especially

with Gen Z these days everybody that's

on social media especially the younger

generation they're so digitally native

they can see an ad account they can see

a brand account from a mile away they're

already so skeptical and so

anti-corporate you don't want to give

them even more reason to be

anti-corporate anti- business by trying

to lie to them and deceive them like no

I'm just a normal person when really

you're a business and brand account

underneath actually if you go to the

content marketing blueprint there's this

one case study of this one budgeting

Finance money app that tried to do that

and then because they were doing that

Tik Tok got upset with how like low-key

secret they were trying to be and they

ended up getting caught in a conspiracy

theory being an app that like steals

your financial information and they were

never able to recover from that again

it's a great case study recommend you

check it out but that is a good lesson

for any business or brand out there

that's trying to get onto social media

do not lie to them be proud be honest

that you're a brand all right lesson

number seven is that Tik Tok is the best

platform to consume video but Instagram

and YouTube are better platforms for

producing vide what I mean by this is

that I think on average Instagram and

YouTube have more loyal more dedicated

audiences and they have just better

Creator tools out there and I think that

Instagram and YouTube just have better

Creator tools out there to help creators

grow their following interact with their

audience and get that depth that I just

think is a lot harder to do on Tik Tok

don't get me wrong I think a lot of

people still have very the loyal devoted

dedicated audiences on Tik Tok and at

least right now at the time of this

filming which is May of 2024 Tik Tok is

still really pushing their Tik Tok shop

stuff really really hard so like I

personally think that they're

prioritizing those creators over others

and in general if you're trying to get

on social media to Market your brand or

your business I think that you're going

to have better success on Instagram and

YouTube because on average the viewers

of Instagram and YouTube have a little

bit more purchasing power whereas I

think Tik tok's used a little younger so

they're less likely to purchase or

convert to a paying customer of some

sort so that's just my attent it's still

possible on Tik Tok don't get me wrong

but I do personally think it is harder

on Tik Tok and interestingly enough a

lot of my other Creator friends that

I've met through Tik Tok almost none of

them say that Tik Tok is their main

platform everybody has migrated over to

Instagram or YouTube as their main

platform instead so just fair warning

keep in mind lesson number eight this is

once again mostly for businesses or

Brands out there trying to get onto

social media but the most viral content

on social media will not always be the

best type of content to convert a user

onto your product onto your business so

you want to be really clear with what is

the objective of your account if you're

trying to be a general social media

Creator like a Mr Beast or someone that

for entertainment sake that's great

optimize for virality that's going to do

great but on the other hand if you're

someone that's on social media to build

a business build a brand sell a product

I would not look at views as your

primary metric there's so much noise

there you don't want to get dist

attracted by that if your ultimate goal

is to get somebody to check out your

product or check out your business then

you want to make content geared towards

that it's and often times to do that

you're going to have to make pretty

specific pretty Niche content and that's

fine for example if you're somebody

that's trying to make an account that is

trying to promote your plumbing or

cleaning business percentage of people

that are on the internet looking for a

plumbing or a cleaning service in your

area is probably going to be pretty

pretty small and that's okay do not get

distracted by the views trust me it's

easier said than done and this is

something I say but I also know that I

get distracted by the views I get so

obsessed with trying to get a bigger

views on my videos but once again that

is not my purpose with these videos so

you got to be really clear what is your

objective with social media and you want

to optimize for that is it views or is

it something else to promote your

business get customers you got to be

very clear with it from the very

beginning lesson number nine is to treat

your channel as a TV show for myself and

tons of other creators I know we often

start off with a particular Niche for me

on Tik Tok and Instagram I started off

with like job hunting software engineer

job Niche but then eventually I felt so

pigeon hold into this particular Niche

and I wanted to show other parts of

myself my life my personality but by

introducing other formats or other

series onto your social media page

you're going to make your page less

bingeable so that when someone new comes

to your page like let's say they come to

me from like a job recruiting video

they're like oh my God this is so

helpful I want to watch more of this but

then the next five videos or Vlogs of my

daily life they're going to be like wait

I this is not what I came here for I

want more job recruiting tips so

piggybacking off of the previous point

you have to be really clear with what is

your objective with social media are you

trying to create a personal brand are

you trying to create a Lifestyle brand

then lean into that all the way are you

trying to create a more educational

brand lean into that all the way do not

mix those two together it's not going to

work out that well I think you're much

better off sticking to one very very

specific Niche sticking to a specific

piece of content in that Niche and then

if you really do want to make some other

types of videos like a drastically

different type of video style then

create a second channel for me I mean

imagine you're watching a TV show like

let's say you're watching a very serious

TV show like a drama and then one day

they release an episode that's a

complete comedy sitcom you're going to

be kind of taken back like um wait why

is comedy coming up right now I'm here

to see a dramatic TV show and I think

the same principle applies to your

content as well don't rock the boat keep

it on brand be specific and if you

really really want to do something

totally different I personally think you

should make a second account and last

Point arguably the most important point

is the fact that these social media

algorithms they want your videos to do

well they want to push your videos out

onto the algorithm to get more viewers

so they're not working against you

they're on the same side as you they are

on your team so they're going to do

their part but you have to do your part

as well to figure out what exactly your

video needs to do to be pushed out to

more people for short form video you got

to do things like have a very good hook

for long form videos have a very good

title and thumbnail and then during the

video you got to make sure that you

provide value to your audience whether

that be entertainment or education and

at the very end provide them with a good

conclusion as well from a high level

perspective making good content is not

that hard you just need to provide value

to to your viewer whether that be

entertainment or education so just keep

that in mind with every single video you

put out and as long as you make good

videos specifically with good titles and

thumbnails and hooks in the beginning

then your videos will get pushed out to

more and more people if you master those

two pieces of a video the algorithm is

going to love you all right so those are

10 Lessons Learned From making over a

th000 videos on social media let me know

if you have any comments down below and

once again if you want to learn more

about social media case studies check

out the contentmarketing blueprint.com

link in the description and in the

comments down below thanks for watching

see you in the next one