CURSO GRÁTIS DE ADMINISTRAÇÃO ONLINE/GESTÃO DO MARKETING como ser Gerente de sucesso e Armas da ADM

Summary

In this video, the speaker discusses the importance of marketing within the context of an administration course. Marketing is portrayed as a crucial element that drives successful administration, going beyond advertising to include actions like customer service, product quality, pricing, and guerrilla marketing. The course emphasizes not only winning customers but also retaining them for long-term success. To earn certification, participants must complete exercises, submit them for feedback, and demonstrate their understanding of marketing's vital role in administration. The speaker highlights the value of consistent, good actions to create a strong market presence.

Takeaways

• 😀 Marketing is an integral part of administration and cannot be separated from it. It is essential for making the administration process effective and successful.
• 😀 The administration course is free and provides valuable resources, including a PDF module and exercises that students need to complete in order to get certified.
• 😀 Certification requires not only attending the course but also completing exercises, receiving feedback, and mastering the content of the course.
• 😀 Marketing is more than just advertisements or promotions; it is a comprehensive system that involves multiple actions to engage and retain customers.
• 😀 Advertising is a small part of the larger marketing tree. It functions as the root that supports the entire marketing system, which is much more complex and expansive.
• 😀 Marketing encompasses all actions taken by a company to attract, win, and retain customers. This includes not only good products and services but also strategic actions like guerrilla marketing.
• 😀 Guerrilla marketing is a form of creative marketing that invents unique and aggressive strategies to win over customers.
• 😀 Good service, product quality, competitive pricing, strategic location, and a professional image are essential components of a strong marketing strategy.
• 😀 The ultimate goal of marketing is to gain and retain customers by providing value and creating a positive customer experience.
• 😀 Practical marketing strategies involve a combination of various actions, such as offering free samples, birthday promotions, and exceptional customer service, to create a positive image and foster customer loyalty.

Q & A

What is the main focus of the course mentioned in the script?

The course primarily focuses on the intersection of administration and marketing, emphasizing how marketing is integral to successful business administration.

Why is marketing considered one of the best themes in the administration course?

Marketing is considered crucial because it drives the entire administrative process, helping businesses connect with and retain customers, making it a foundational element in business success.

What are the tools mentioned in the course, and how many are there?

There are ten tools mentioned in the course, and students are encouraged to complete exercises related to these tools. These tools are part of a structured approach to mastering the course content.

What role does advertising play in marketing, according to the script?

Advertising is just one part of the broader marketing strategy. It is compared to the roots of a tree that supports the whole marketing structure, which includes other components like pricing, service quality, and location.

What is the metaphor used to explain marketing in the script?

Marketing is metaphorically compared to a tree, with advertising as the roots. The tree's branches, leaves, and fruits represent various elements of marketing like service, product quality, and customer retention efforts.

Why is it important to retain customers, and how does marketing contribute to this?

Retaining customers is vital for long-term business success. Marketing efforts should focus on building relationships and providing continuous value to customers, encouraging repeat business rather than just one-time purchases.

What does the script say about the importance of good management in marketing?

The script emphasizes that without solid management and strategic marketing, even the best marketing tactics can fail, leading to poor business outcomes. Effective management is crucial to ensure marketing actions are well-executed.

What are some examples of marketing actions mentioned in the script?

Examples of marketing actions include offering free samples, maintaining good service, ensuring product quality, providing low prices, and using strategies like guerrilla marketing.

What is the significance of the certification mentioned in the script?

The certification serves as proof that the student has mastered the course material. It is an important credential that can be added to a resume to demonstrate knowledge in both administration and marketing.

How should students engage with the course content to earn their certification?

Students should complete the exercises from 1 to 10, submit them for feedback, and use that feedback to improve their understanding. Only after mastering the material and completing the exercises will students receive their certification.