Cara Jualan Online Dapat Winning Produk | Menggunakan bantuan ChatGPT

Summary

This video explains the three key elements to finding winning products in online sales: 'Wow' products, trending products, and everyday products that solve problems. The speaker emphasizes that focusing on the product alone isn't enough; you must also master digital marketing, copywriting, and audience targeting. Using tools like GPT, the speaker shows how to create effective ad copy tailored to different audience needs. Testing and analyzing ad performance helps determine which marketing angles and products succeed, leading to sustainable online sales growth.

Takeaways

• 😀 Winning products are not just about the product itself but also about understanding the broader campaign and marketing strategy.
• 😀 There are three key elements that determine whether a product will sell: it must be 'Wow', trending, and solve a problem.
• 😀 A 'Wow' product is unique and grabs attention, like the fidget spinner or lato-lato, which can bring big profits when you catch the trend at the right time.
• 😀 A trending product has a market but experiences ups and downs. Examples include ornamental plants during the pandemic or home workout products.
• 😀 A 'soft' product that solves everyday problems (like skincare, health supplements, or education) offers long-term stability and sustainability in sales.
• 😀 Copywriting is essential for successful online sales. It should address Pain (customer's problem), Gain (how your product solves it), and Action (why they should buy now).
• 😀 Understanding your audience is crucial. Different people buy the same product for different reasons, which requires tailored marketing angles.
• 😀 Using AI tools like GPT for copywriting can help create multiple variations and marketing angles to appeal to different customer needs and preferences.
• 😀 Running targeted ad campaigns on platforms like social media is key to finding which audience segments resonate with your product.
• 😀 Testing is a continuous process: after running ads, analyze the results, and refine your approach to focus on profitable audiences and stop underperforming campaigns.

Q & A

What are the three main types of products discussed in the video?

The three main types of products discussed are 'Wow' products, 'Trending' products, and 'Soft' products. 'Wow' products are unique and generate excitement, 'Trending' products experience temporary spikes in demand, and 'Soft' products are stable and address everyday problems.

What is the key to identifying a 'Wow' product?

A 'Wow' product is one that generates a strong initial reaction, making people feel like they must have it. It is typically unique, and if you can catch it at the right moment when its trend is rising, you can profit significantly, even if the trend is short-lived.

How can 'Trending' products be leveraged for profit?

Trending products are those that have a short-term surge in popularity due to external factors. Although they eventually decline, if you capitalize on them during their peak, you can still make a profit. For example, ornamental plants during the pandemic or home exercise products.

What is the main advantage of 'Soft' products in online sales?

The main advantage of 'Soft' products is their long-term stability. These products address everyday needs or problems, like skincare, supplements, or education. They may not have dramatic spikes, but their steady demand makes them sustainable for ongoing sales.

Why is digital marketing skill important when finding a winning product?

Digital marketing skills are crucial because they enable you to turn a product into a successful campaign. Understanding how to craft compelling copy, target the right audience, and optimize ads will help you sell products effectively, even if they are not inherently exciting.

What are the key components of effective copywriting?

Effective copywriting should address three key elements: Pain (what problem the product solves), Gain (how the product solves that problem), and Action (why the customer should buy the product immediately).

How does audience segmentation impact online marketing campaigns?

Audience segmentation allows you to tailor your marketing messages to specific groups. Since people may buy the same product for different reasons, dividing the audience into categories (like immunity, sleep quality, or diabetes) enables more targeted and effective marketing.

What role does testing play in finding a winning product?

Testing is crucial because it helps you assess which campaigns and audiences are profitable. By running ads and analyzing reports, you can identify the most successful segments and optimize your efforts to focus on them while eliminating underperforming ones.

What should you do if an ad campaign is not performing well?

If a campaign is underperforming, you should analyze the ad reports to see if any audience or angle is slightly more successful. You can refine the ad copy, try different keywords, or test new marketing angles to improve results.

How can GPT tools help in the process of online selling and marketing?

GPT tools can assist in generating copywriting ideas, creating variations for different audience segments, and providing marketing insights. These tools can speed up the process of creating effective advertisements and targeting the right audiences.