A ORIGEM DO DIA DOS NAMORADOS: POR QUE NO BRASIL É COMEMORADO EM JUNHO?

Summary

This video explains why Valentine's Day is celebrated on June 12th in Brazil, unlike most countries that observe it on February 14th. The origin of Valentine's Day is rooted in the story of Saint Valentine, a Roman priest who defied the emperor's ban on marriage and continued to perform weddings, eventually being executed on February 14, 269. In Brazil, the date was moved to June 12th in 1948 for commercial purposes, specifically to boost sales during a slow month. João Dória, a Brazilian advertising professional, popularized the date, making it a national celebration.

Takeaways

• 😀 Valentine's Day is celebrated on February 14th in most countries, but in Brazil, it is celebrated on June 12th.
• 😀 Brazil celebrates Valentine's Day on June 12th due to a commercial strategy, not a historical or cultural reason.
• 😀 The reason for celebrating Valentine's Day in Brazil on June 12th was to boost sales during a slow commercial period.
• 😀 The idea to celebrate Valentine's Day in Brazil on June 12th was created in 1948 by advertising professional João Dória.
• 😀 June 12th was chosen because it is the eve of Saint Anthony's Day, a day associated with marriage in Brazilian culture.
• 😀 João Dória's advertisement promoting Valentine's Day in June featured the slogan 'It’s not just with kisses that you prove your love' to encourage buying gifts.
• 😀 The strategy was so successful that the celebration of Valentine's Day spread across Brazil and became a national holiday.
• 😀 Saint Valentine, after whom Valentine's Day is named, was a priest in ancient Rome who defied Emperor Claudius II's ban on marriage for soldiers.
• 😀 Saint Valentine was arrested and executed for secretly performing marriages, and he became a symbol of love and devotion.
• 😀 Saint Valentine's death on February 14th in 269 was later chosen by the church to honor him and promote marriage, becoming the official Valentine's Day.
• 😀 Currently, Valentine's Day is the third-largest commercial holiday in Brazil, only behind Christmas and Mother's Day.

Q & A

Why is Valentine's Day celebrated on June 12th in Brazil instead of February 14th?

Valentine's Day is celebrated on June 12th in Brazil primarily for commercial reasons. In 1948, advertising professional João Dória created the celebration on June 12th to boost sales during a time when commerce was typically slow.

Who was Saint Valentine, and what is his significance?

Saint Valentine was a priest who lived during the Roman Empire in the 3rd century. He secretly performed marriages for soldiers who were forbidden to marry, was arrested, and eventually executed. His acts of love and defiance have made him a symbol of love and romance.

What led to the choice of February 14th as Valentine's Day?

February 14th was chosen as Valentine's Day because it was the date of Saint Valentine's death. Pope Gelasius declared him a saint in 496, and the date was selected to encourage couples to marry.

What happened to Saint Valentine while he was in prison?

While in prison, Saint Valentine received letters and flowers from people who appreciated his efforts to marry couples. He also fell in love with the jailer's blind daughter, whom he is said to have miraculously made see.

Why was Valentine's Day introduced in Brazil in 1948?

Valentine's Day was introduced in Brazil in 1948 as a marketing strategy to boost sales during a slow commercial period, especially in June. João Dória, an advertising professional, created the idea to encourage purchases around that time.

What role did Saint Anthony play in the establishment of Valentine's Day in Brazil?

Saint Anthony, known as the patron saint of marriage, played a role in the timing of Valentine's Day in Brazil. June 12th was chosen as the date, just before Saint Anthony's Day, which is celebrated on June 13th.

What was the slogan created by João Dória for the first Valentine's Day advertisement in Brazil?

The slogan created by João Dória for the first Valentine's Day advertisement in Brazil was 'It is not only with kisses that you prove your love,' encouraging people to buy gifts to show their affection.

How did João Dória's advertisement strategy impact the celebration of Valentine's Day in Brazil?

João Dória's advertisement was highly successful, leading to the spread of the celebration across Brazil. By the following year, the date was promoted in multiple regions, and eventually, it became a national celebration.

How significant is Valentine's Day for commerce in Brazil?

Valentine's Day is a major commercial event in Brazil. It is the third-largest shopping date of the year, following Christmas and Mother's Day.

Why is Valentine's Day celebrated differently in the United States and Europe compared to Brazil?

In the United States and Europe, Valentine's Day is celebrated on February 14th, the anniversary of Saint Valentine's death. In Brazil, however, it is celebrated on June 12th due to a commercial strategy designed to boost sales during a slower retail period.