Due parole con ... Giorgio Soffiato

Summary

In this video transcript, the speaker, presumably an entrepreneur, discusses the impact of the pandemic on their digital business. They have successfully leveraged digital advantages, transitioning to full remote work without disrupting employee workflow. The main challenges have been client-related, with some industries like gelato shops suffering more than supermarkets and banks. The company has adapted by reducing in-person meetings to emails, thus streamlining communication. The speaker believes that remote work will be a long-term necessity, and companies must embrace a new relationship with employees based on trust and shared responsibility, rather than control.

Takeaways

• 😀 The speaker, presumably an entrepreneur, discusses the impact of the pandemic on their business and how they have adapted to remote work.
• 🏢 The company has fully embraced remote working, extending it to five days a week, which was already a practice before the pandemic with 'soft walking' or 'remote working'.
• 🛍️ There has been an impact on clients, especially those in the ice cream industry, which has been affected differently compared to supermarkets and banks.
• 🤝 The company's structure was already prepared for remote work, and they have leveraged the advantages of digital technology to continue operations.
• 🔑 The key to success has been the preparation of employees over the past 18 months, ensuring they are ready for this new way of working.
• 👥 The speaker believes that in the medium to long term, companies will need to establish a work environment with team responsibility and accountability without direct control.
• 👀 There is a shift in the approach to work, focusing more on trust and results rather than direct supervision.
• 📧 The pandemic has revealed that many meetings can be replaced with emails, suggesting a potential reduction in the need for physical meetings.
• 💼 Workers are generally ready to adapt to this new way of working, and the speaker suggests that people are prepared to work harder in this new environment.
• 🔄 There is an opportunity for a new type of relationship between employees and employers, one that is based on shared responsibility and project collaboration.
• 🌟 Despite the critical situation, there are positive aspects to be found, and the company aims to find opportunities for growth and improvement.

Q & A

What is the main topic of the discussion in the script?

The main topic of the discussion is the impact of the pandemic on businesses, particularly a digital company, and how they have adapted to remote working and the challenges it brings.

Who are the speakers in the script?

The speakers are Soffiato, the CEO of Marketing Arena, Giorgio Marchetti, and Carina, who seems to be discussing the company's response to the pandemic and its effects on their operations.

How has the company adapted to the pandemic?

The company has adapted by extending remote working to 100% of its workforce, leveraging digital advantages, and minimizing the impact on employees' work.

What was the company's pre-existing setup before the pandemic?

The company was already set up for remote working on Fridays, which they referred to as 'smart working' or 'soft walking', and they have extended this to five days a week during the pandemic.

How has the pandemic affected the company's clients?

The pandemic has had varying effects on the company's clients, with some, like those working with gelateries, being negatively impacted, while others, like supermarkets and banks, have fared better.

What is the speaker's view on the future of remote working?

The speaker believes that remote working is a medium to long-term modality that companies will have to adapt to, focusing on responsibility and trust rather than control.

What challenges does the speaker foresee in managing remote workers?

The speaker mentions that it's difficult to control remote workers and that the focus should be on the quality of work rather than constant supervision.

How has the company prepared its employees for remote working?

The company has been preparing its employees for 18 months, ensuring they are ready for this new way of working and have the necessary tools and mindset.

What changes has the company observed in its operations due to remote working?

The company has found that many meetings can be replaced with emails, and there is a potential reduction in the number of in-person meetings, making them more valuable when they do occur.

What opportunities does the speaker see in the current situation?

The speaker sees opportunities in redefining the relationship between employees and employers, focusing on shared project goals and reducing dependency on physical presence.

What is the speaker's advice for businesses in this situation?

The speaker advises businesses to find the positive aspects in the situation, adapt their organizational structure, and prepare for a new type of relationship with their employees.