This New SMMA AI Tool Will Make You RICH

Summary

Jordan Plattner, a seven-figure agency owner, shares his strategy for doubling cold outreach response rates using AI. Despite his team's request not to record, he reveals his success with personalized emails and AI tools like Replicue, which create bespoke media for emails and DMs. He emphasizes the importance of standing out in a competitive landscape by avoiding generic scripts and highlights the potential of automated video audits. Jordan also discusses the financial aspects and ROI of such strategies, offering practical advice for agency owners at various stages.

Takeaways

• 😀 Jordan Plattner, a seven-figure agency owner, shares his strategy for doubling cold outreach response rates using AI.
• 🌐 His agency, affluent.com, is based in the UK and serves a multinational client base, emphasizing the importance of a global approach.
• 🚀 Jordan launched Renault Reach, a new agency, and signed a client within four days using cold outreach, demonstrating the effectiveness of his methods.
• 📧 Cold outreach is defined as the process of reaching out to potential customers who have not previously heard of your agency or services.
• 💡 Personalizing emails and avoiding generic scripts is crucial to standing out in a competitive landscape where many people send emails.
• 📈 Using AI tools like replicu, Jordan was able to increase his email campaign's reply rate significantly, showcasing the power of AI in sales outreach.
• 📹 Replicate offers AI-based software to create hyper-personalized media, including chat GPT screenshots and automated video audits, to enhance email outreach.
• 🔍 The video highlights the importance of not just focusing on emails and DMs but also overcoming the fear of cold calling to scale a business effectively.
• 💼 For new starters, manual loom videos or DMs are recommended as a cost-effective way to personalize outreach before investing in more expensive tools.
• 💰 The financial aspect of using AI tools like replicu is discussed, with different pricing tiers based on the number of personalized videos sent per month.

Q & A

What is the main focus of Jordan Plattner's video?

The main focus of Jordan Plattner's video is to share the strategy he implemented to double his cold outreach response rate using AI in his agency.

What is Jordan Plattner's profession and where is his agency based?

Jordan Plattner is a seven-figure agency owner, and his agency, affluent.com, is based in the UK.

What is the name of the new agency Jordan Plattner launched from scratch?

The new agency Jordan Plattner launched from scratch is called Renault Reach.

What does Jordan emphasize as a crucial part of building a successful agency?

Jordan emphasizes that building a successful agency requires going beyond just sending emails and DMs, and includes getting on the phone for cold calling.

What is the significance of cold outreach in the industry according to Jordan?

Cold outreach is significant in the industry as it is a foundational strategy for all agencies to acquire customers, despite being a competitive landscape.

Why does Jordan advise against using generic scripts found in videos for cold outreach emails?

Jordan advises against using generic scripts because it leads to blending in with the competition, resulting in poor response rates and a higher chance of falling into spam.

What AI tool did Jordan Plattner recently start using to improve his email campaign results?

Jordan Plattner started using an AI tool called Replica to improve his email campaign results.

What are the two main features of Replica that Jordan discusses in his video?

The two main features of Replica that Jordan discusses are chat GPT screenshots and automated video audits.

How does the chat GPT feature in Replica work?

The chat GPT feature in Replica works by creating a simulated chat GPT screenshot based on a custom prompt, which is then sent to the potential client.

What is the Loom video outreach strategy mentioned by Jordan?

The Loom video outreach strategy is a method where agency owners record personalized videos on potential clients' websites to demonstrate their interest and propose services.

How does the automated audit feature in Replica differ from manual Loom videos?

The automated audit feature in Replica differs from manual Loom videos by generating bespoke videos for multiple leads at once, saving time and effort compared to manually creating each video.

What is the financial implication of using Replica's service for an agency?

The financial implication of using Replica's service can be significant, with plans ranging from $39 for 200 personalized videos per month to $2000 for 10,000 videos per month, but it also offers a high return on investment if used effectively.