Sstt .. Cara Naikin Penjualan , Traffic , Omset Tanpa Iklan ! ( Shopee TikTok Shop Tokopedia )

Summary

This video offers effective strategies for boosting product rankings on e-commerce platforms like Shopee, Tokopedia, and TikTok Shop. The key tactics include optimizing Click-Through Rate (CTR), increasing sales velocity through promotions, and utilizing customer reviews and ratings for better visibility. The speaker emphasizes the importance of testing and monitoring performance, sharing personal experiences and insights. By combining these methods with AI and digital tools, sellers can improve their product rankings while reducing ad costs. The video also offers free resources and services, urging sellers to stay updated and adaptable in the competitive online market.

Takeaways

• 😀 Consistently improving your Click-Through Rate (CTR) is a key factor in boosting product rankings on e-commerce platforms without spending a lot on ads.
• 😀 Many sellers overlook CTR and focus only on conversion rates (CVR), but CTR is essential for increasing product visibility and traffic.
• 😀 Testing different thumbnails for your product can significantly increase CTR and help boost product rankings over time.
• 😀 Understanding and analyzing your CTR can help you make more informed decisions about when to run ads, leading to lower advertising costs.
• 😀 Rapid sales velocity (CVR) is a critical factor in ranking on e-commerce platforms. The faster a product sells, the higher it ranks.
• 😀 Driving traffic to your store is essential for boosting sales velocity and improving your product rankings, especially if your traffic is consistent and at a good level.
• 😀 Flash sales and special promotions are effective strategies to increase conversion rates and help boost a product's ranking on platforms like TikTok and Shopee.
• 😀 Positive reviews and ratings are important for improving product ranking. The higher the quality and consistency of reviews, the better the ranking.
• 😀 Engaging with customers through mini-games or special offers in exchange for positive reviews can help boost product rankings.
• 😀 Using AI to optimize your store and marketing efforts can be beneficial for ranking growth and better overall management of the online business.
• 😀 Constantly updating your strategies and staying informed about new trends, like AI or digital marketing updates, is crucial to staying competitive in the e-commerce space.

Q & A

What is the importance of CTR (Click-Through Rate) in improving product rankings?

CTR is crucial because marketplaces like Shopee, TikTok Shop, and Tokopedia rely heavily on it for ranking products. A higher CTR increases the chance of a product's ranking improving automatically without the need for expensive advertising.

Why do many sellers underestimate the importance of CTR?

Many sellers focus too much on conversions and neglect CTR, thinking that clicks are less important. However, without a good CTR, even high traffic can fail to improve a product's ranking.

How can sellers improve their product’s CTR?

Sellers can improve CTR by optimizing their product thumbnails, creating more appealing visuals, and testing different designs to see what attracts more clicks. This can help drive more traffic and improve rankings.

What role does conversion velocity play in product ranking?

Conversion velocity refers to how quickly a product sells within a short period. A faster rate of sales signals the algorithm that the product is relevant, which boosts its ranking on the marketplace.

How can sellers increase conversion velocity?

Sellers can increase conversion velocity by driving more traffic to their store, running flash sales, offering limited-time promotions, and ensuring that their conversion rates (CVR) are high.

Why is it important to maintain consistency when your product’s ranking improves?

Once a product's ranking increases, competitors may notice and target the same keywords. Consistency in sales and performance is necessary to retain that position and avoid falling in rankings.

What are the benefits of using positive reviews and ratings for product ranking?

Positive reviews and ratings are crucial as they are a significant factor in marketplace algorithms. Products with higher ratings and good feedback tend to rank better and experience increased visibility.

How can sellers generate positive reviews for their products?

Sellers can incentivize customers to leave positive reviews by offering rewards, running mini-games, or providing vouchers. These actions encourage more reviews, which help boost the product's ranking.

What is 'review engineering' and how does it impact product rankings?

Review engineering involves crafting a strategy to ensure that products receive consistent, high-quality positive reviews. A product with high ratings and good reviews is favored by marketplace algorithms, which boosts its rank.

How can AI tools help sellers optimize their stores and sales?

AI tools can help sellers optimize product listings, analyze performance, and provide insights on traffic and conversions. By leveraging AI, sellers can streamline their processes and make data-driven decisions to boost sales.