2 lingkungan internal binis, eksternal bisnis dan peranan lingkungan bisnis

Summary

The video explains the internal and external business environments, detailing how both influence business activities. Internal factors include resources and a company's capabilities, while external factors cover broader macro elements like the economy, politics, technology, and demography. It also highlights the importance of industry-specific micro factors such as suppliers, competitors, and public relations. The video concludes with a discussion on the role of the business environment in shaping strategic planning, performance improvement, and adapting to external changes.

Takeaways

• 📊 The video discusses two main business environments: internal and external environments, which impact a company's activities.
• 🏢 The internal business environment includes resources and capabilities that influence a company's operations, such as financial strength, production flexibility, and marketing strength.
• 💼 Internal factors also include a company's ability to adapt, integrate, and compete within a changing environment, which determines its core competencies.
• 🌍 The external business environment involves factors outside the company that can affect its activities, divided into macro and micro environments.
• 💡 The macro environment includes economic, political, technological, and sociocultural factors, such as inflation, economic growth, and technological advancements.
• 📉 The micro environment focuses on specific business-related factors like suppliers, competitors, customers, and intermediaries.
• ⚖️ The external environment is divided into general (macro) factors like economic and legal conditions, and industry-specific (micro) factors like competitors and suppliers.
• 🔍 Businesses should monitor the external environment through environmental scanning, forecasting, and assessing the impacts of changes.
• 📈 Companies must develop strategies based on trends and changes in the business environment to improve performance and maintain competitiveness.
• 🛠️ The role of the business environment is to guide strategic planning, help organizations adapt, and provide information for making informed decisions.

Q & A

What is meant by 'business environment' as mentioned in the script?

The 'business environment' refers to everything that influences the business activities of an organization, institution, or company. It can be divided into two categories: internal factors and external factors.

What is the difference between internal and external business environments?

The internal business environment consists of factors within the company that affect its operations, such as resources and capabilities. The external business environment includes factors outside the company, such as economic conditions, technology, and competitors, which can impact the company's activities.

What are some examples of internal factors in a business environment?

Examples of internal factors include resources (both physical and non-physical), financial strength, production capacity, marketing capabilities, and the company's ability to adapt and innovate.

What are the two types of resources mentioned in the internal business environment?

The two types of resources are physical resources, which include financial strength, production flexibility, and marketing power, and non-physical resources, such as raw materials and intellectual property.

What is the significance of a company's capability in the business environment?

A company's capability refers to its ability to adapt, integrate, and compete effectively in response to changes in the environment. This capability is crucial for building core competencies and gaining a competitive advantage.

What constitutes the external business environment?

The external business environment includes factors outside the company that have the potential to influence its activities. These factors are categorized into macro (general environment) and micro (industry-specific environment).

What are some components of the macro external business environment?

The macro external environment includes the economy, natural environment, social, political, and legal factors, technological advancements, demographics, and social and cultural factors.

How do economic factors in the macro environment affect businesses?

Economic factors, such as inflation, income levels, economic growth, and recession, can influence the demand for products and services, affecting businesses' marketing strategies and overall operations.

What is meant by 'scanning' in relation to the external business environment?

Scanning refers to identifying early signs of environmental changes. It involves monitoring, forecasting, and assessing the potential effects of these changes on the business.

What are the three roles of the business environment mentioned in the script?

The three roles are: 1) Policy-oriented, which focuses on improving business performance by understanding environmental changes, 2) Strategic planning, which prepares businesses for environmental changes, and 3) Environmentally oriented, aimed at improving business performance through specific functional performance.