Psikologi Komunikasi - Overview 2

Summary

In this video, Laylamon Aghanim delves into the field of communication psychology, emphasizing its interdisciplinary nature and its deep roots in both philosophy and psychology. The video explores the key objectives of psychology, including description, explanation, prediction, and modification of human behavior. It also connects psychology with communication, particularly in understanding and predicting how thoughts, feelings, and actions are influenced in social contexts. The discussion touches on significant figures like Sigmund Freud, Kurt Lewin, and Paul Lazarsfeld, who shaped communication theories with their psychological insights, especially in areas like group communication, persuasion, and mass media impact.

Takeaways

• 😀 Communication is a multi-disciplinary field, enriched by inputs from philosophy, psychology, sociology, linguistics, and more.
• 😀 Psychology is the root science of communication, providing a solid foundation for understanding human behavior and communication processes.
• 😀 The four main goals of psychology are to describe, explain, predict, and control human behavior, all of which apply to communication.
• 😀 Effective communication strategies can predict and influence people's thoughts, feelings, and actions, especially through techniques like humor and storytelling.
• 😀 Psychology and communication are deeply interconnected, helping to analyze and influence how people respond to messages in different social contexts.
• 😀 Sigmund Freud’s psychoanalytic theory, particularly his concepts of the id, ego, and super-ego, plays a significant role in understanding unconscious influences on communication.
• 😀 Godwin's research in social psychology highlights the importance of group dynamics and persuasion in communication.
• 😀 Paul Lazarsfeld contributed to mass communication theory, particularly with his two-step flow theory, which emphasizes the role of opinion leaders in shaping public opinion.
• 😀 Psychological studies help in understanding how individual behavior and attitudes are influenced by communication, especially in social interactions.
• 😀 Social psychology looks at how individuals’ behaviors, relationships, and social situations influence communication, covering topics like conformity, aggression, and affiliation.

Q & A

What is the relationship between psychology and communication?

Psychology is foundational to communication as it helps explain and influence communication behaviors. It provides the scientific basis for understanding human behavior, particularly in how people respond to messages and interact socially.

What are the four main goals of psychology in communication?

The four main goals of psychology in communication are: 1) Description – gathering information about communication phenomena, 2) Explanation – understanding why certain communication outcomes occur, 3) Prediction – forecasting the results of communication, and 4) Modification – influencing or controlling communication behavior.

How does psychology help explain communication behaviors?

Psychology helps explain communication behaviors by examining mental and emotional processes, such as perception, motivation, and emotion, which influence how individuals receive, interpret, and respond to messages in communication.

How does social psychology contribute to the study of communication?

Social psychology contributes by exploring how individual behaviors are influenced by social interactions. It helps explain how people respond to others, how group dynamics work, and how social contexts like conformity, persuasion, and aggression affect communication.

Can you explain the two-step flow theory in mass communication?

The two-step flow theory, introduced by Paul Lazarsfeld, challenges the idea of direct influence from media to the audience. It suggests that information from the media is first received by opinion leaders, who then convey and interpret this information to the wider public, making these leaders crucial in shaping public opinion.

What is the role of humor and storytelling in communication?

Humor and storytelling are powerful tools in communication because they engage audiences emotionally and cognitively. These methods can influence people’s thoughts, feelings, and behaviors by making messages more relatable and memorable, which is often used in advertising and persuasive communication.

How does psychology help in modifying communication behavior?

Psychology helps modify communication behavior by applying strategies like rewards, punishments, and behavior modification techniques. These strategies are used to reinforce or change specific communication behaviors, such as compliance or persuasion.

What impact does education have on health, according to the script?

The script suggests that individuals with higher levels of education tend to live longer, as they are more aware of health risks and better equipped to manage their physical, mental, and social well-being. This insight connects psychological and educational factors to overall health.

What is the significance of Sigmund Freud’s theories to communication?

Sigmund Freud’s psychoanalytic theory, including concepts like the id, ego, and superego, is significant to communication as it provides insights into unconscious drives and emotional responses. These theories help explain how deep-seated psychological factors can influence interpersonal communication and decision-making.

Why is social context important in understanding communication?

Social context is crucial in understanding communication because it shapes how messages are perceived and responded to. Psychological factors, such as conformity and group dynamics, play a significant role in how individuals interpret and act upon communication, particularly in social settings.