Copy This LinkedIn Post Style, It'll Blow Up Your Business

Summary

In this video, the speaker shares a LinkedIn content strategy that helped them achieve over 450,000 impressions and build a multi-million dollar business with a small audience. The key to success lies in storytelling, creating relatable transformation posts, using powerful first lines, and optimizing visual content. The strategy focuses on connecting with your audience through authenticity, simplicity, and strategic engagement, such as ending posts with questions. Additionally, the speaker emphasizes focusing on quality profile visitors and using curiosity-driven messages to convert leads into clients, ultimately driving business growth without burnout.

Takeaways

• 😀 Focus on creating connection and inspiration through storytelling instead of just offering unsolicited advice.
• 😀 The most engaging LinkedIn content starts with a powerful hook or transformation story that addresses a relatable problem and solution.
• 😀 Use the 'How I + [Achievement]' format for your LinkedIn posts to create relatable and inspiring content.
• 😀 Authentic images, particularly before-and-after photos or close-up shots of yourself, can grab attention and make your post stand out.
• 😀 Enhance the vibrancy of your images to increase engagement by leveraging bright, eye-catching visuals.
• 😀 Follow a simple three-part structure for your transformation stories: Set the scene, explain the journey, and show the resolution.
• 😀 To make your content more effective, keep your language simple, aiming for a 5th to 7th-grade reading level for better engagement.
• 😀 Use AI tools to refine your content into easy-to-read sentences that are more likely to connect with your audience.
• 😀 End every post with a contextual call-to-action question that encourages engagement and comments related to the content of your post.
• 😀 Repurpose successful content in multiple formats (text, video, carousel, etc.) to increase consistency and maximize engagement.

Q & A

What is the first key to success on LinkedIn according to the script?

The first key to success on LinkedIn is telling a story, rather than giving unsolicited advice. Stories create connection and inspiration, while advice can create resistance.

How can using storytelling increase engagement on LinkedIn?

Storytelling works because it taps into transformation stories that are relatable. The before-and-after structure, much like in movies, helps people see themselves in the story and feel inspired to take action.

What did the speaker learn from the car-buying experience that helped improve LinkedIn content?

The speaker learned that people connect with stories about others' experiences rather than just a list of features or advice. The Honda salesperson’s story about a customer resonated more than just selling the features.

What type of story is most effective for LinkedIn posts?

The most effective LinkedIn stories are 'before and after' transformation stories. They feature relatable characters who overcome challenges to achieve something extraordinary.

Why is the first line of a LinkedIn post so important?

The first line is crucial because it hooks the audience, just like a Netflix cliffhanger. If the first line doesn’t grab attention, people will scroll past without engaging.

What is the 'two most powerful words' for LinkedIn transformation posts?

The two most powerful words are 'How I'. This phrase immediately draws attention by showing that you’ve achieved something relatable, making others believe they can achieve it too.

Why should you include images in LinkedIn posts, and what type of image is most effective?

Images are crucial because the brain processes them faster than text. The most effective images for LinkedIn posts are 'before and after' pictures or authentic, relatable images that capture the emotion of overcoming a challenge.

What is the importance of simplicity in LinkedIn content?

Simplicity is key because the average person’s attention span is very short. Content should be clear and easily understandable, often written at a fifth or seventh grade reading level to ensure accessibility.

How can you increase engagement on LinkedIn beyond just creating good content?

To increase engagement, you should include a contextual call to action, like asking a question related to the post's content. This drives more relevant comments and interaction from the audience.

What mistake did the speaker make regarding metrics, and what did they learn?

The speaker initially focused on likes, impressions, and follower counts, which didn't lead to business success. They learned that the quality of profile visitors and targeting the ideal client avatar was more important for turning attention into clients.