Buyer/Renter Call- 1. Basics 2. Make em want it 3. Our Process

Summary

This video script outlines the best practices for handling property inquiry calls, offering a clear guide on how to gather the right information, present key property details, and explain the application process. It emphasizes the importance of clarifying which property the caller is referring to, showcasing the house's features, and providing financing options. The script also stresses the need for clear communication about the application process, ensuring the caller knows how to proceed with scheduling an appointment and applying for the property.

Takeaways

• 😀 The script focuses on how to handle calls regarding properties for sale or rent, ensuring the conversation leads to providing the right information about the property.
• 😀 When a caller mentions a property, the first step is to confirm which property they are referring to, as multiple listings are advertised across different platforms.
• 😀 Asking the caller clarifying questions like 'Is it the 3-bedroom or the 2-bedroom?' helps narrow down which property they are interested in.
• 😀 Once the property is identified, the next step is to provide important details, such as the number of bedrooms and bathrooms, and highlight features like recent renovations.
• 😀 Key selling points like newly remodeled features, hardwood flooring, spacious backyards, and ample shade for barbecues should be emphasized to make the property more appealing.
• 😀 After presenting the features, move on to discuss the financial aspect, including owner financing options, price per month, down payment, and total price.
• 😀 It's important to clearly outline the application process, qualifications, and steps required for the prospective buyer or renter to proceed.
• 😀 The final information shared should include the property address and the steps to schedule an appointment to view the property.
• 😀 The script suggests ensuring that potential buyers or renters understand both the property details and the process to move forward with ease.
• 😀 Marketing of properties is done on various platforms (Facebook, Craigslist, Zillow, etc.), and signs are placed in strategic locations to reach a wider audience.

Q & A

What is the primary method used for marketing properties?

The properties are marketed on various platforms including Facebook, Craigslist, Zillow, Realtor, Thrifty Nickel, apartments.com, Hot Pads, and through physical signage.

How do you determine which property the caller is referring to?

You ask the caller for more details, such as the number of bedrooms or any specific features like the color of the brick, to help identify the correct property.

What type of information is provided when the caller asks for details about a property?

You provide key features of the property such as the number of bedrooms and bathrooms, recent renovations, and special features like hardwood flooring, a large backyard, or a double vanity in the bathroom.

How do you ensure that the caller is getting accurate information about the property?

You refer to the advertisement text and the 'selling points' section in the property inventory for the most relevant and appealing features of the property.

What additional details might you provide after describing the property?

After describing the property, you provide the address, explain the application process, and detail what it takes to qualify for purchasing or renting the property.

What specific details should you confirm about the house during the call?

You should confirm the number of bedrooms and bathrooms, any recent renovations, and the key features such as the type of flooring, backyard amenities, and any standout aspects of the house.

What should be the order in which information is provided to the caller?

First, describe the key features of the property to make it appealing, then provide the address and explain the application and qualification process afterward.

How do you address calls that come in from multiple marketing platforms?

You inquire which specific property the caller is referring to, as the properties are marketed across many platforms and it’s not always clear which one they are referencing.

What is the importance of the 'selling points' section in the property listing?

The 'selling points' section highlights the most attractive and unique features of the property, making it easier to communicate these details to potential buyers or renters.

How does owner financing work according to the script?

For owner financing, the caller is given information about the monthly payment amount, the number of years, the total price, and the down payment required.