Dari Nol Hingga Puluhan Juta! Kisah Sukses UMKM yang Menginspirasi

Summary

The transcript details the personal journey of a small business owner who started selling amplang (a type of snack) in 2018, inspired by others in the industry. Despite challenges such as limited ability to transport products and the physical demands of cleaning fish and packaging, their business thrived, especially during the COVID-19 pandemic. The success is attributed to maintaining quality and utilizing online marketing. The owner highlights the importance of persistence, improving product quality, and overcoming competition, offering advice to aspiring entrepreneurs to never fear competition and to focus on quality and service.

Takeaways

• 😀 The journey started in 2018 with the speaker managing the business alone, motivated by the desire to be independent and inspired by others.
• 😀 The COVID-19 pandemic boosted sales, as online shopping became more popular, allowing the speaker to reach more customers without needing to be physically present.
• 😀 The speaker faced challenges in marketing due to not being able to drive, leading to reliance on others to help with distribution and promotion.
• 😀 Product quality and consistency are key to maintaining customer loyalty, as returning customers often value taste and quality over other factors.
• 😀 The speaker introduced various packaging options, such as round amplang, tiger claw amplang, and long amplang, to cater to different customer preferences.
• 😀 Despite occasional failures, such as imperfect amplang, the speaker chose to offer them to customers at a discounted price, ensuring transparency about product quality.
• 😀 The speaker’s business grew by taking customer feedback seriously and making adjustments, including redesigning packaging to improve its appeal.
• 😀 With the help of local authorities, the speaker received guidance on packaging improvements, helping to enhance the product's marketability.
• 😀 The speaker's business is seasonal, with higher sales during special occasions like Eid, when demand for snacks like amplang peaks.
• 😀 The speaker offers motivational advice to aspiring entrepreneurs, emphasizing the importance of not being afraid of competition and always improving the quality of one's product.
• 😀 Handling the business alone, the speaker often works late to fulfill orders and prepare products, demonstrating the dedication required to succeed in entrepreneurship.

Q & A

What motivated the speaker to start their own business?

The speaker was inspired by others they had worked with and decided to start their own business in 2018. They were motivated by the opportunity to improve their situation and be more independent.

How did the COVID-19 pandemic affect the speaker's business?

The COVID-19 pandemic actually helped improve the speaker's sales as more people started shopping online, reducing the need for physical interaction and store visits. This shift made it easier for the business to reach customers.

What is one of the key challenges the speaker faces in their business?

A significant challenge the speaker faces is the inability to use a vehicle for distribution. This often leads them to rely on others to handle transportation and delivery.

What is the role of packaging in the speaker's business?

Packaging plays a vital role in the business. The speaker has multiple packaging types such as round shapes, tiger claws, and long amplang. Different packaging types are needed to cater to various customer preferences and to ensure the product's appeal.

How does the speaker maintain the quality of their products?

The speaker ensures that the quality of the products is maintained by focusing on the taste and freshness. They make sure the flavor is consistent, which helps in retaining customers and bringing them back.

What is the average sales volume the speaker experiences?

The speaker sometimes reaches up to 1 million Rupiah in sales, especially when regular customers place large orders. They also mentioned that online sales tend to perform better than offline sales.

How does the speaker handle product imperfections?

When imperfections occur, such as failed amplang, the speaker chooses to explain the issue to the customer and offers the products at a discounted rate rather than selling them as is. This transparent approach helps maintain trust with customers.

What advice does the speaker give to others starting their own business?

The speaker advises others to not fear competition and to focus on improving the quality of their own products. They emphasize that customer preferences vary, and consistency in quality will help in gaining loyal customers.

How does the speaker handle the labor and production process?

The speaker handles much of the production process alone, including cleaning the fish and managing the packaging. However, they sometimes request help, though they note that finding assistance can be challenging.

What are the seasonal aspects of the speaker's business?

The speaker's business is seasonal, with demand increasing during certain times, such as the holiday season or during festive periods like Ramadan. They also cater to special orders and packaging requests based on customer needs.