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Summary

In this inspiring interview, Tom MC Ifle speaks with Rian, the founder of Segarmart.com, an innovative online vegetable marketplace. Rian, with a background in agricultural engineering and marketing, discusses the challenges of changing consumer habits and the journey of creating an app to streamline vegetable sales directly from farmers to consumers. Segarmart aims to save consumers time and provide fresh produce through a unique business model, focusing on local partnerships and expansion. With a vision to empower families and reduce the burden of grocery shopping, Segarmart is set to scale across Indonesia, offering a promising future for both partners and customers.

Takeaways

• 😀 Rian, the founder of Segarmart, created an online vegetable-selling platform to make it easier for consumers to buy fresh produce without going to traditional markets.
• 😀 Segarmart aims to address the challenge of changing consumer shopping habits, moving people from in-person shopping to ordering fresh produce online via an app.
• 😀 The idea for Segarmart was conceived in February 2018, and the app launched in July 2018, starting with operations in Bandung, Cimahi, and parts of Bandung Barat.
• 😀 Segarmart's goal is to offer a more efficient, time-saving solution for busy families, especially housewives, by delivering fresh vegetables directly to their homes.
• 😀 The platform offers free shipping to attract customers and ensure convenience, despite slightly higher prices compared to traditional markets.
• 😀 Segarmart uses a radius-based system to manage deliveries, ensuring that only certain areas are served in the beginning to maintain quality and efficiency.
• 😀 The business model involves local partners (called 'mitras'), who collaborate with Segarmart to sell both online and offline, creating a win-win scenario for both parties.
• 😀 Segarmart has already served over 1,000 customers and is seeing growth, with around 200 orders per month, proving the viability of the business model.
• 😀 The company operates with a small, efficient team of just five office employees, enabling them to provide services at scale with minimal overhead.
• 😀 Segarmart plans to scale up across Indonesia by partnering with local mitras, creating a franchise-like model that can expand rapidly across regions.

Q & A

What is the main challenge Segarmart faces in transitioning to online sales?

The main challenge is changing the habit of society, where people are used to buying vegetables at traditional markets. The goal is to shift them towards using an online platform for purchasing produce.

What motivated Rian to create Segarmart?

Rian was motivated by his background in agricultural engineering and marketing. He wanted to support farmers by bridging the price gap between them and consumers, making vegetables more affordable by selling them directly online.

When did Segarmart launch its application?

Segarmart launched its application in July 2018, after five months of development and testing.

What are some of the operational limitations that Segarmart faces?

One of the key limitations is the operational radius, as Segarmart can only serve certain areas, mainly in Bandung, Cimahi, and parts of Bandung Barat, to ensure quality service and manage delivery effectively.

How does Segarmart ensure delivery and customer satisfaction?

Segarmart uses a system of 'radius' to control its operational area. Consumers can choose their city, and Segarmart ensures they only receive products available in that city. They also partner with local sellers (mitras) to fulfill the demand.

What is Segarmart's vision for the future?

The vision is to provide more free time to families by eliminating the need for time-consuming trips to the market. The platform aims to help consumers focus on spending quality time with their loved ones.

How does the pricing of Segarmart's products compare to traditional markets?

While Segarmart’s prices may be slightly higher than traditional market prices, they offer free delivery, which provides value to customers by saving them time and effort in going to the market.

How does Segarmart plan to expand its services across Indonesia?

Segarmart plans to expand by collaborating with local partners (mitras) in each region. This franchise-like model will allow the service to scale up to cover more areas, including throughout Indonesia, by working with mitras in each subdistrict.

What are the advantages of Segarmart's business model compared to a traditional offline vegetable store?

Segarmart's online model offers more flexibility, as it allows mitras to sell both offline and online. The platform supports marketing efforts for offline sellers while enabling them to benefit from the online market as well.

How many employees does Segarmart have, and how does this contribute to their efficiency?

Segarmart operates efficiently with just five office employees. Despite this small team, they can serve over 1000 customers per day, demonstrating the scalability and effectiveness of their lean operation.