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Summary

In this inspiring interview, Kak Iis, a dedicated teacher and mother of four, shares her unique journey into the digital space. Starting in 2022, she bravely embraced content creation on platforms like YouTube and TikTok to help fellow educators with professional development. Despite initial challenges and stigma surrounding digital education, Kak Iis has thrived by focusing on the value of her content and building trust with her audience. She emphasizes the importance of consistency, self-reflection, and leveraging digital tools to create impactful educational resources, ultimately achieving significant financial success in the process.

Takeaways

• 😀 Kak Iis is a primary school teacher and mother of four who ventured into digital content creation in 2022 to share educational tips, especially for teacher certification exams (PPG).
• 😀 Initially, Kak Iis began making simple YouTube content about PPG after experiencing a personal failure in the exam, aiming to help others avoid the same struggles.
• 😀 Kak Iis encourages others to start creating content without waiting for perfect equipment, emphasizing that even with basic tools like PowerPoint, one can still produce valuable educational content.
• 😀 Kak Iis emphasizes the importance of creating content that is beneficial, rather than focusing on image or perfection. Her main goal is to help others in their learning journey.
• 😀 Despite the stigma around educators on social media, Kak Iis chose to focus on sharing valuable educational content rather than worrying about judgment or image.
• 😀 Kak Iis decided to embrace TikTok due to its large user base and live streaming features, making it easier for her to engage with her audience and sell her products.
• 😀 She started with simple content on TikTok in January 2025 and gained traction quickly, attracting a significant following and engagement.
• 😀 The shift to digital products, like educational resources, came after requests from her audience, and Kak Iis found success by offering affordable products and connecting with her followers.
• 😀 To build trust with customers, Kak Iis focuses on sharing valuable content and giving away free resources, like webinars, which eventually lead to paid product sales.
• 😀 Kak Iis believes that every individual has unique competencies, and recommends that people reflect on their strengths, whether in digital products or other areas, to gain confidence in what they offer.

Q & A

What motivated Kak Iis to start creating content on digital platforms?

Kak Iis was motivated to create content because of her experience in failing her teacher certification exam (PPG) in 2020. She wanted to help others avoid the same struggles by sharing her knowledge and tips.

How did Kak Iis approach creating content despite not having advanced equipment?

Kak Iis started creating content with simple tools, using PowerPoint and Canva for editing. She believed that waiting for perfect equipment would only delay the process, so she focused on starting with what she had.

What is the core focus of Kak Iis’s digital content?

The core focus of Kak Iis’s content is to provide educational tips, particularly for teachers preparing for the PPG certification exam. She aims to share her experiences and help others succeed in their exams.

Why did Kak Iis choose TikTok as her primary platform for content creation?

Kak Iis chose TikTok because of its large user base and the availability of features like live streaming, which allowed her to directly engage with her audience. She also found TikTok's algorithm beneficial for reaching more people.

How does Kak Iis manage to maintain consistency in content creation?

Kak Iis maintains consistency by regularly uploading content, especially on TikTok. While she posts less frequently on YouTube due to the timing of the PPG exam, she ensures her TikTok uploads are almost daily to stay engaged with her audience.

How does Kak Iis handle the stigma surrounding teachers creating content online?

Kak Iis stays focused on her mission to share valuable educational content. She does not let negative perceptions affect her, as her primary goal is to provide meaningful help and support to others.

What strategy does Kak Iis use to build trust with her audience when selling digital products?

Kak Iis builds trust by providing free content and engaging with her audience through webinars and WhatsApp groups. This helps to establish her credibility before offering paid digital products.

What is Kak Iis’s approach to handling the digital product market's challenges?

Kak Iis emphasizes trust-building as a key strategy, ensuring her audience understands the value of her products. She also focuses on making sure her content is beneficial, so her audience feels comfortable purchasing her products.

How did Kak Iis's income change after she started creating digital products?

Kak Iis’s income drastically increased after she started selling digital products. From initially earning a modest salary as a teacher, she managed to generate significant income, reaching around 400 million IDR in just 8 months.

What advice does Kak Iis offer to those hesitant about entering the digital product space?

Kak Iis advises people to focus on their strengths and start creating content based on their skills. She encourages educators to embrace the digital age and not shy away from new opportunities, as the digital world is constantly evolving.