This New Twist on a Marketing Funnel is GENIUS.

TLDRDigital marketing expert Zach Speckler introduces the 'Sphere of Influence,' a marketing strategy that transforms the traditional sales funnel into a continuously expanding, engaging sphere. By focusing on growing a warm audience through email lists, core content, advertising, and social media, businesses can nurture leads into customers at a fraction of the cost. The strategy emphasizes interconnectedness, leveraging each element to fuel the others, resulting in a perpetual marketing machine that yields higher conversions and lower customer acquisition costs.