Funil De Vendas Para VENDER Ebook Através Do Marketing Digital [ Os 3 Melhores ]

Summary

In this informative video, the host, Marcelo Benate, dives into strategies for selling ebooks online. He introduces three sales funnel models, starting with direct traffic to a sales page, followed by the use of advertorials to increase product awareness. The third model emphasizes capturing emails for a nurturing sequence, potentially leading to upsells and leveraging the lifetime value of customers. The video is a guide for those looking to master digital marketing for ebook sales, offering insights on creating engaging content and maintaining customer interest.

Takeaways

• 📚 The video discusses strategies for selling ebooks online, which can also be applied to other digital products like online courses and affiliate products.
• 🚀 The presenter has over 10 years of experience in creating and selling ebooks via the internet and offers training on this topic.
• 🔍 The script explains that a sales funnel starts much earlier than the actual sale and includes capturing attention and leading the potential customer to a product page.
• 🛍️ The first sales funnel model presented is 'direct traffic', which involves driving traffic from social media and search engines to a product page with the aim of achieving at least a 1-2% conversion rate.
• ❌ A downside of direct traffic is the increasing cost and reliance on paid advertising, which can be expensive and less sustainable over time.
• 📝 The second model introduces the use of 'advertorials' to increase product awareness before directing potential customers to a sales page, though it's noted that this method can be deceptive.
• 💬 The video emphasizes the importance of understanding customer pain points, doubts, and objections, which can be achieved through direct communication, such as on WhatsApp.
• 📧 The third model focuses on email marketing, capturing emails during the sales process and following up with a series of automated emails to nurture leads and increase conversions.
• 📈 The script highlights the advantage of the third model in terms of customer lifetime value, allowing for multiple sales to the same customer over time.
• 🔄 The presenter mentions the use of 'upsells' following the initial sale, offering complementary products to enhance the customer's initial purchase.
• 🗓️ The concept of 'broadcasting emails' is introduced as a way to maintain contact with customers who have shown interest but have not made a purchase, potentially leading to future sales.

Q & A

What is the main topic of the video?

The main topic of the video is about discussing sales funnels for selling ebooks online.

What does the speaker do for the past 10 years?

The speaker has been creating and selling ebooks through the internet for the past 10 years and also offers a training program on the same subject.

What are the three sales funnel models presented in the video?

The three sales funnel models presented are: direct traffic, using an advertorial as a pre-qualifier, and a follow-up email sequence after the initial sales page.

What is the purpose of an advertorial in the sales funnel?

The purpose of an advertorial is to increase the awareness level of the person regarding the product before they reach the sales page.

Why might someone not prefer to use the advertorial model?

Some might not prefer the advertorial model because it can involve creating fake news or misleading information, which the speaker does not favor.

What is the importance of capturing emails in the sales funnel process?

Capturing emails is important as it allows for follow-up communication, addressing objections, and offering additional products or services to the potential customer.

What is the benefit of using an email follow-up sequence after the initial sales page?

The email follow-up sequence can break down objections, provide additional content, and offer the product again, potentially increasing the chances of conversion.

What is the speaker's view on the use of direct traffic for sales funnels?

The speaker believes that direct traffic can be effective but has the disadvantage of relying on paid traffic, which can become increasingly expensive over time.

How does the speaker suggest utilizing the email list for sales?

The speaker suggests using the email list for broadcasting sporadic emails with soft sales or more aggressive sales campaigns.

What is the speaker's strategy for dealing with the rising costs of paid traffic?

The speaker's strategy involves capturing leads and using email marketing to reduce reliance on paid traffic and its increasing costs.

How does the speaker plan to enhance the 'Rico com Ebook' training program?

The speaker plans to add new modules to the 'Rico com Ebook' training program to provide more insights and strategies for selling ebooks.