TIPE EVENT ORGANIZER! | KELAS EO (Eps 5)

Summary

In this video, Randy Iswara introduces the two main types of events organized by event planners: self-initiated events and client-requested events. Self-initiated events are driven by the organizer's ideas and vision, relying on sponsorship and ticket sales for funding. These events come with risks but offer long-term growth potential. Client-requested events, on the other hand, are more stable and involve executing ideas provided by clients. These events typically come with secure funding from the client, making them less risky. Both types require strategic planning to succeed, each offering unique opportunities for event organizers.

Takeaways

• 😀 Self-created events are those where the organizer comes up with the concept, idea, and vision for the event, such as a concert or exhibition.
• 😀 Client-requested events are those where the event is initiated by a client, like a brand launch or a wedding, and the organizer is hired to execute the idea.
• 😀 For self-created events, revenue is often generated through sponsorships and ticketing, with the potential for long-term profit after initial losses.
• 😀 A well-crafted event proposal is essential for self-created events, as it helps sell the event concept to potential sponsors.
• 😀 Sponsorship plays a key role in funding events. Without sponsors, an event may not have enough budget to proceed.
• 😀 Ticketing is another important revenue stream for self-created events. Selling tickets can help cover the event's total costs.
• 😀 In some cases, the first iteration of a self-created event may not be profitable, but it can serve as a learning opportunity to improve subsequent events.
• 😀 Client-requested events are usually more financially secure because they come with a guaranteed budget from the client, reducing financial risks.
• 😀 Client-requested events may not require the organizer to find sponsorship, but instead focus on executing the client’s brief and ideas.
• 😀 Event organizers can also create niche events, such as exhibitions or vendor showcases, in specific sectors like weddings, to generate revenue from exhibitor fees and ticket sales.

Q & A

What are the two main types of events organized by event organizers?

The two main types of events are: 1) Events created by the organizer themselves, and 2) Events requested by clients.

How does an event organizer create an event on their own?

An event organizer creates an event by coming up with their own idea or concept. They believe in the potential of the event to generate interest and revenue, and then develop a proposal to sell the idea to sponsors.

What role does sponsorship play in events organized by the event organizer?

Sponsorship plays a crucial role in providing revenue for the event. The proposal for the event outlines how sponsors can be involved, and without sponsorship, the event may lack the necessary funding to proceed.

What are some of the challenges faced in events created by the organizer?

One challenge is that the first event might not break even or might even incur losses. However, this initial event serves as a valuable showcase, providing data and insights that can improve future events.

What is the importance of ticketing in events created by the organizer?

Ticketing is a significant revenue stream. It is essential for covering the event's costs and generating income. The success of ticket sales can help determine whether the event is financially viable.

How do events requested by clients differ from events created by organizers?

In client-requested events, the client provides the concept or idea, and the organizer's role is to execute it. Unlike organizer-created events, these do not require a proposal for sponsorship but focus on executing the client's vision.

What is the role of a client in a requested event?

In a requested event, the client provides the initial concept or idea, and the organizer’s job is to bring that idea to life by managing the execution and logistics of the event.

What is the revenue stream for events requested by clients?

The revenue stream for client-requested events is more secure, as the client typically pays for the event. Additional income can come from exhibitor fees or other related services, such as ticket sales or vendor participation.

Why are events requested by clients considered safer for event organizers?

Client-requested events are considered safer because the client already guarantees payment for the event, removing the uncertainty about funding that might exist in self-organized events.

Can event organizers create events that do not generate immediate profit? If so, why?

Yes, event organizers can create events that do not generate immediate profit, especially in the case of new events. These events can serve as a showcase, allowing organizers to gather valuable data and insights to improve future events and ultimately make them profitable.