Administração - Aula 01 (Apresentação e Conceitos Iniciais)

Summary

In this video, Professor Marco Ferrari introduces the fundamentals of general administration, emphasizing key concepts and the importance of administration in both public and private sectors. He explains the two major perspectives on administration: the traditional view of subordination to a superior (highlighted by the author Avenato) and the modern concept of collaborative effort with rational decision-making to achieve specific outcomes. Ferrari stresses the importance of synergy, coordination, and resource management in achieving organizational goals, and promises more in-depth lessons to follow on key topics in administration.

Takeaways

• 😀 The course is an introduction to General Administration and Public Administration, with a focus on material management and archivistics.
• 😀 Lessons are designed to be short, focused (around 1.5 hours), and broken into segments to help learners gradually absorb the content.
• 😀 In law, legal texts are key; in administration, theories and authors play a crucial role in shaping understanding.
• 😀 Key authors in administration include Avenato, Maximiano, Taylor, Fayol, and Drucker.
• 😀 Avenato's perspective on administration focuses on the etymology of the word, meaning it is the service rendered to someone else, often in a hierarchical structure.
• 😀 Avenato's model portrays administration as a relationship of subordination, where the administrator serves the owner of the business.
• 😀 The modern definition of administration emphasizes synergistic effort, where people and resources work together to achieve a common goal.
• 😀 Rational decision-making is key in administration, where logical steps are taken to reach desired results (e.g., studying to pass an exam).
• 😀 The concept of synergy in administration refers to coordinated efforts that result in outcomes that would not occur independently.
• 😀 The goal of the course is to help students understand administration concepts that are applied in real-life scenarios, such as managing a business or preparing for a public exam.

Q & A

Who is the instructor in the video?

The instructor in the video is Professor Marco Ferrari.

What topics does Professor Marco Ferrari aim to cover in the channel?

He plans to cover general administration, public administration, administration of materials, and archivistics.

What is the primary focus of the video discussed in the transcript?

The primary focus is on introducing the concept of administration, especially the first concepts in general administration.

How does Professor Ferrari plan to present the content of administration?

He intends to break down the content into small, quick courses that can be completed in around 1.5 hours, allowing viewers to gradually understand administration.

What is the key difference between administration and law as mentioned in the video?

In law, the focus is on legal provisions, whereas in administration, the focus is on authors and their concepts to guide the study.

Who are the two primary authors mentioned in the video as essential to understanding administration?

The two primary authors mentioned are Avenato and Maximiano.

What is Avenato's perspective on administration?

Avenato defines administration as the exercise of subordination, where the administrator serves under the authority of the owner of the enterprise, following the owner's rules.

What is the etymology of the word 'administration' according to Avenato?

The word 'administration' comes from the Latin 'AD' meaning direction and 'minister' meaning subordination, which together imply the service of someone under the direction of another.

What is the current, more widely accepted definition of administration in the video?

The current definition of administration is seen as a 'synergistic effort' with a high degree of rationality to achieve a result that cannot occur autonomously or by itself.

What does 'synergistic effort' mean in the context of administration?

Synergistic effort refers to a joint effort of people and resources with a high level of rationality aimed at achieving a specific result.

How is 'rationality' defined in the context of administration?

Rationality in administration refers to the logical process of setting a goal (like passing a contest) and determining the best means (like studying) to achieve that goal.

How does the McDonald's example illustrate the concept of administration?

The McDonald's example demonstrates that without a coordinated, synergistic effort, the company wouldn't have achieved its current scale or success, highlighting the importance of collaboration and rational management in administration.