Apa itu Google Ads?

Summary

This video explains Google Ads, previously known as Google AdWords, as a platform for individuals to create and manage advertisements. It covers the flexibility of ad creation, including setting budget and targeting preferences, with ads appearing on Google Search results or the Google Display Network. The video provides examples of how ads appear on search pages and external sites like YouTube or news portals. It also addresses the necessity of having a website or public social media account for advertising and suggests an ideal budget for optimal ad performance. The video concludes with tips on managing ad payments and contacting Google support for assistance.

Takeaways

• 😀 Google Ads (formerly Google AdWords) is a platform where you can create and manage your own ads, controlling the content, target sites, and ad budget.
• 😀 With Google Ads, you can display ads on Google Search results and across other websites through the Google Display Network (GDN).
• 😀 Ads are marked clearly with a label like 'Ad' or 'Iklan' in Indonesian, to distinguish them from organic search results.
• 😀 You can target your ads by keywords or specific websites, including social media platforms like Facebook or Instagram, provided the privacy settings are public.
• 😀 There's no minimum or maximum budget for Google Ads, but smaller budgets may result in slower performance and fewer impressions.
• 😀 It's recommended to set a daily budget between IDR 50,000 to IDR 100,000 to achieve better ad performance, though higher budgets are more effective.
• 😀 Google Ads can be displayed on various platforms such as YouTube, mobile apps, and news websites like detik.com.
• 😀 To use Google Ads, you must have a website or at least a public social media page; for conversions, it's better to use a dedicated website with a landing page.
• 😀 Payment for Google Ads can be made via credit card or bank transfer, with automatic or manual billing options available.
• 😀 If you encounter difficulties while using Google Ads, you can access Google’s help resources, such as forums, or request direct support by providing contact information.

Q & A

What is Google Ads and how has it evolved?

Google Ads was previously known as Google AdWords, but it has since evolved and is now called Google Ads. It is a platform that allows users to place ads, decide the content of the ads, and set the budget for advertising.

What can you control when using Google Ads?

With Google Ads, you have full control over the content of your ads, the sites where they will appear, and the budget you want to allocate for the ads.

Where can Google Ads appear?

Google Ads can appear on Google search pages, such as when you type in keywords, and also on websites within Google's Display Network (GDN), which includes platforms like YouTube and other apps.

How does Google display ads on search pages?

On Google search pages, ads are marked with the word 'Ad' or 'Iklan' in Indonesian, making them distinguishable from regular search results.

What is the difference between Google Ads and other results on Google search?

Google Ads results are marked with 'Ad' or 'Iklan', whereas other results are typically organic listings or from Google My Business and SEO (Search Engine Optimization).

What is the Google Display Network (GDN)?

The Google Display Network (GDN) allows ads to be shown on various websites, apps, and platforms such as YouTube, in addition to search results. This expands the reach of ads beyond just search pages.

Do you need a website to advertise on Google Ads?

Yes, you are generally required to have a website to run ads on Google Ads. However, you can also advertise social media pages like Facebook or Instagram if their privacy settings are public.

What is the ideal budget for advertising on Google Ads?

There is no minimum or maximum budget for Google Ads, but a reasonable budget to start with is between 50,000 to 100,000 IDR. Larger budgets tend to provide faster data and better ad performance.

What payment methods are available for Google Ads?

Google Ads allows you to make payments using a credit card or via fund transfer. You can also choose between automatic or manual payment systems.

What should you do if you encounter problems or need assistance with Google Ads?

If you need help, you can visit the Google Ads help forum or contact Google support. You can leave your phone number or email, and Google will call you to assist with your issues.