What is Google Ads? | Google Ads क्या है ? (Explained in Hindi) - Umar Tazkeer

Umar Tazkeer

8 Aug 202319:28

Summary

TLDRWelcome back, guys! In today's video on digital marketing for business owners, we will explore Google Ads, how to create Google Ads campaigns, and the different types of ads you can run. We'll discuss where these ads appear and how they work, including Google-owned properties like search engines, YouTube, and the Play Store, as well as third-party websites through AdSense. We'll also cover the steps to create a Google Ads account, the importance of technical expertise, and the benefits of hiring an agency or freelancer to manage your campaigns effectively.

Takeaways

😀 Google Ads appear in two main places: Google's own properties (e.g., Google Search, YouTube, Play Store) and Google Partner Network (e.g., AdSense-enabled websites).
😀 Google Ads can be managed through the Google Ads dashboard, accessible via ads.google.com.
😀 Creating an account on Google Ads requires a Google ID (Gmail) and setting up a new campaign through the Google Ads dashboard.
😀 Google Ads campaigns can be of various types, including search campaigns, display campaigns, shopping ads, and video ads.
😀 Google provides a promotional offer for new accounts, offering up to ₹20,000 in free ad credits to encourage spending on the platform.
😀 Effective use of Google Ads requires technical expertise to manage funds properly and achieve desired advertising goals.
😀 Google charges advertisers based on clicks (CPC) or impressions (CPM), depending on the type of campaign.
😀 Bidding strategies are crucial in Google Ads; setting a lower bid may result in fewer impressions if the bid is too low to win auctions.
😀 The Google Ads platform allows targeting specific audiences based on various criteria, including keywords, interests, and past website visits.
😀 Businesses can either manage their Google Ads campaigns themselves or hire agencies or freelancers to handle the technical and strategic aspects of running ads.

Q & A

What is the main topic of discussion in the video?
-The main topic of the video is Google Ads, specifically discussing what Google Ads are, how to create Google Ads campaigns, and how they appear on different platforms.
What are the two primary spaces where Google Ads are displayed?
-The two primary spaces where Google Ads are displayed are the Google Old Network and the Google Partner Network.
What is the Google Old Network?
-The Google Old Network refers to spaces on the internet that are owned and operated by Google, such as Google's search engine results pages, YouTube, and the Google Play Store.
What is the Google Partner Network?
-The Google Partner Network consists of websites that are not owned by Google but have partnered with Google to display ads. These are websites that have been approved by AdSense, a Google partner.
How does Google Ads work on a third-party website?
-Google Ads work on a third-party website through AdSense, which enables the website to display ads. Advertisers pay Google for the ads, and a portion of that money is passed on to the website owners.
What is the role of AdSense in displaying Google Ads on partner websites?
-AdSense is a program that allows website owners to display Google Ads on their sites. It facilitates the placement of ads and the distribution of ad revenue between Google and the website owners.
How can a business promote its products or services using Google Ads?
-A business can promote its products or services by creating ads that target specific keywords, demographics, and user behaviors. These ads can be displayed on Google's properties or on the Google Partner Network.
What is the process of creating a Google Ads account?
-To create a Google Ads account, one needs to go to the Google Ads official website, use a Google ID (like a Gmail ID) to create an account, and then set up campaigns and ads within the dashboard.
What is the significance of bidding in Google Ads campaigns?
-Bidding in Google Ads campaigns is significant as it determines the ad's position and visibility. Higher bids can lead to better ad placements, but it's crucial to manage bids effectively to ensure a good return on investment.
What are some of the different types of ads that can be run through Google Ads?
-Different types of ads that can be run through Google Ads include search ads, display ads, shopping ads, video ads, and app install ads.
How does Google charge for ad impressions?
-Google charges for ad impressions on a pay-per-click (PPC) basis, meaning advertisers pay when a user clicks on their ad. There is also a cost-per-thousand impressions model for display campaigns.
What is the importance of conversion tracking in Google Ads?
-Conversion tracking in Google Ads is important as it helps businesses measure the effectiveness of their ads and understand the return on investment. It allows them to see how many clicks lead to desired actions, such as sales or sign-ups.

Outlines

00:00

📈 Introduction to Google Ads for Business Owners

This paragraph introduces the video, highlighting the focus on understanding Google Ads, creating campaigns, and exploring various types of ads. It emphasizes the importance of knowing where and how ads appear on Google's properties and partner networks.

05:00

🛠 Setting Up and Managing Google Ads Campaigns

The second paragraph covers the basics of setting up a Google Ads account, creating campaigns, and understanding different campaign options. It stresses the need for technical expertise and suggests either learning through courses or hiring professionals to manage ad budgets effectively.

10:00

💡 Understanding Audience and Ad Types in Google Ads

This section delves into the types of audiences and ads that can be created within Google Ads. It explains how to target specific audiences, such as those who have visited your website, and discusses the requirements for running shopping ads, including setting up a Google Merchant Center account.

15:01

🎯 Advanced Strategies and Cost Management in Google Ads

The final paragraph discusses advanced strategies for managing Google Ads, including the importance of understanding bid strategies and cost management. It highlights the need for continuous learning due to the evolving nature of Google Ads and the benefits of working with experienced agencies to optimize ad performance.

Mindmap

Keywords

💡Google Ads

Google Ads is an online advertising platform developed by Google where advertisers can create and manage their online campaigns. It is central to the video's theme as it discusses how businesses can use Google Ads to promote their products or services. The script mentions Google Ads in various contexts such as search campaigns, display campaigns, and video ads, emphasizing its importance in digital marketing.

💡Digital Marketing

Digital marketing refers to the use of digital channels to promote or market products and services. It is the overarching theme of the video, which aims to educate viewers on how to use Google Ads for effective digital marketing strategies. The script discusses various aspects of digital marketing, including setting up ad campaigns and targeting specific audiences.

💡Campaign Setup

Campaign setup in the context of the script refers to the process of creating and configuring an advertising campaign on Google Ads. It is a crucial step in digital marketing as it involves defining the campaign's goals, target audience, budget, and ad creatives. The script provides insights into how to set up campaigns, including choosing between search and display campaigns.

💡Search Campaigns

Search campaigns are a type of Google Ads campaign where ads are displayed in search results based on keywords. The script explains that these campaigns are triggered when users type specific keywords into Google's search engine, making them highly relevant for businesses looking to reach potential customers at the moment of intent.

💡Display Campaigns

Display campaigns in Google Ads allow advertisers to show their ads on a network of websites and apps. The script discusses how these campaigns can be used to target a broader audience and increase brand awareness. They can be tailored to reach specific user demographics or users who have previously interacted with the advertiser's website.

💡Keyword Targeting

Keyword targeting is a strategy in Google Ads where ads are triggered by specific words or phrases that users enter into the search engine. The script uses the example of 'Dentist in Delhi' to illustrate how advertisers can bid on keywords to have their ads appear at the top of search results, which is essential for capturing user interest.

💡Bidding Strategy

Bidding strategy in the context of Google Ads refers to how much an advertiser is willing to pay for each click or impression of their ad. The script explains the importance of bidding in determining the ad's position in search results and the potential cost implications for the advertiser, highlighting strategies like manual bidding and automated bidding options.

💡Landing Page

A landing page is a single web page that appears from paid search or other forms of online advertising. The script mentions landing pages in the context of directing traffic and capturing leads or conversions. It is a critical component of an ad campaign as it is where users are taken after clicking on an ad, and its design and content can significantly impact user engagement and conversion rates.

💡Conversion Tracking

Conversion tracking is a feature in Google Ads that allows advertisers to measure the effectiveness of their ad campaigns by tracking specific actions taken by users after clicking on an ad. The script discusses the importance of setting up conversion tracking to understand how campaigns are performing and to optimize them for better results.

💡Remarketing

Remarketing is a strategy where advertisers continue to show ads to users who have previously visited their website or interacted with their brand. The script explains how remarketing can be used to target users who have shown interest in a product or service but have not yet made a purchase, encouraging them to return and complete a transaction.

💡Video Ads

Video ads are a form of advertising where video content is used to engage potential customers. The script touches on video ads as a part of Google Ads, where advertisers can create and run video campaigns to showcase their products or services in a more dynamic and engaging way. Video ads can be targeted to specific audiences and are often used to increase brand awareness and drive traffic to websites.

💡Cost Per Click (CPC)

Cost Per Click (CPC) is a metric in Google Ads that refers to the amount an advertiser pays each time a user clicks on their ad. The script discusses CPC in the context of bidding strategies and campaign management, emphasizing the need for advertisers to understand their cost per click to manage their budget effectively and ensure a positive return on investment.

💡Impressions

Impressions in the context of Google Ads refer to the number of times an ad is displayed, regardless of whether it is clicked or not. The script mentions impressions as a key performance indicator for ad campaigns, indicating the reach and visibility of the ads. A high number of impressions suggests that an ad is being shown to a large audience, which can lead to increased brand awareness.

💡Lead Generation

Lead generation is the process of capturing user information through forms or other means to identify potential customers for future sales. The script discusses lead generation in the context of creating landing pages and using Google Ads to drive traffic to these pages. The goal is to convert website visitors into leads by encouraging them to provide their contact information in exchange for valuable content or offers.

💡Return on Investment (ROI)

Return on Investment (ROI) is a financial metric used to evaluate the efficiency of an investment or compare the efficiency of different investments. In the script, ROI is discussed in relation to the cost of acquiring leads and customers through Google Ads campaigns. A positive ROI indicates that the revenue generated from the ads exceeds the cost of running them, which is the ultimate goal of any advertising campaign.

Highlights

Introduction to Google Ads and how they operate within the digital marketing landscape.

Explanation of how Google Ads campaigns are created and the types of ads they include.

The distinction between Google's Old Network and the Display network for ad placements.

Details on how ads appear on Google-owned properties versus Google Partner Network sites.

The process of monetization involving adsense, advertisers, and website owners in the Google Display Network.

How to set up a Google Ads account and access the dashboard for beginners.

The importance of technical expertise in managing Google Ads campaigns effectively.

Google's offer of ₹20,000 free for new accounts to encourage business promotion.

Different types of ads that can be run through Google Ads, such as Search, Display, and Video Ads.

The targeting options available within Google Ads for reaching specific audiences.

How to create a landing page for capturing leads and driving traffic to product or category pages.

The concept of conversion tracking and defining what constitutes a conversion within Google Ads.

Strategies for optimizing ad performance and managing budgets for a small coaching institute or D2C brand.

The role of agencies and freelancers in managing Google Ads campaigns and their pricing structures.

Google's pay-per-click model and how it charges advertisers based on clicks received.

The importance of understanding Google Ads reports and analytics for strategic decision-making.

Mistaken beliefs about bidding too low and the impact on impression share and ad visibility.

Google's automated bidding strategies and how they affect the number of impressions received.

The conclusion summarizing the importance of understanding Google Ads for business owners and marketers.