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Summary

Alexia Doz, a seasoned professional in the audiovisual sector and co-founder of the Series Observatory, discusses the evolving landscape of television viewing in Spain. She highlights that nearly 86% of Spaniards watch TV series, making it a widespread phenomenon. The conversation delves into how series have transcended entertainment, becoming a social force that sparks conversations across various segments of society. Alexia explores how viewers consume content, with traditional TV still popular but a significant shift towards on-demand platforms and digital streaming, reflecting changing lifestyles and preferences.

Takeaways

• 😀 86.2% of Spaniards watch TV series, making it a widespread phenomenon in the country.
• 😀 There is no single profile of a TV series viewer; the audience is diverse and spans across all demographics.
• 😀 Watching TV series has become a social phenomenon that sparks conversations in various spheres of society.
• 😀 The content we watch reveals a lot about who we are, including our age, gender, and personal characteristics.
• 😀 TV series are no longer just for entertainment but have become an integral part of modern culture.
• 😀 Spanish people consume series both through traditional TV channels and streaming platforms.
• 😀 The trend of 'watching when and where I want' reflects the shift in viewing habits due to technological advances.
• 😀 Despite the rise of digital platforms, traditional TV still holds a significant place, with 69.2% of Spaniards watching series on open TV.
• 😀 Over 60% of Spaniards have access to some form of paid television, showcasing the growing importance of alternative viewing methods.
• 😀 Viewing habits vary depending on the viewer's age and life stage, affecting how they consume content.
• 😀 The fragmentation of society makes it difficult to categorize people into clear groups, leading to more diverse and personalized consumption patterns.

Q & A

What is Alexia Doz's professional background?

Alexia Doz is a professional with extensive experience in the audiovisual sector. She is also a founding partner of the 'Observatorio de las Series,' a research institute dedicated to studying how viewers engage with television series in Spain.

What is the main objective of the Observatorio de las Series?

The main objective of the Observatorio de las Series is to analyze the viewing habits and attitudes of television series audiences in Spain. The goal is to understand how the content viewers consume reflects who they are as individuals and as a society.

What percentage of Spaniards watch television series according to the latest study?

According to the latest study, 86.2% of Spaniards watch television series, indicating that it is a widespread activity among the population.

How does the consumption of television series in Spain compare to other activities like watching football?

Watching television series is more common than watching football in Spain. While football is popular, a larger percentage of the population engages in watching TV series.

How does Alexia Doz describe the phenomenon of television series in society?

Alexia Doz describes television series as more than just entertainment. They have become a social phenomenon that sparks conversations across various domains of society, reflecting societal values and individual preferences.

Are there different viewing patterns based on age, gender, or other factors?

Yes, according to the study, there are differences in viewing patterns based on factors like age and gender. These differences reveal insights about viewers' tastes and the ways series reflect broader societal trends.

How do people consume television series in Spain?

People consume television series through a variety of platforms, including traditional TV channels, paid TV services, and streaming platforms. This diversity in consumption is driven by the availability of technology and viewers' personal preferences.

How has technology impacted how people access television content?

Technology has revolutionized access to television content, allowing people to consume series whenever and wherever they want. This flexibility caters to the busy and fragmented lifestyles of modern viewers.

How does the fragmentation of society influence the way people watch television series?

The fragmentation of society means that people are no longer as easily categorized into clear groups. As a result, viewers consume content in a more personalized way, often driven by factors like age, life situation, and available technology.

What role does traditional TV still play in the consumption of television series?

Traditional television still plays a significant role, with 69.2% of Spaniards watching series on open TV channels. However, a growing number of people also subscribe to paid television services, further diversifying how series are accessed.