Manajemen Hubungan Sekolah dan Masyarakat (Elin Rosalin, M.Pd)

Summary

This lecture on 'School and Community Relations Management' explores the vital relationship between schools and their communities, focusing on effective communication, collaboration, and strategic management. Key topics include understanding the roles of public relations (HUMAS), the principles of effective communication, and the strategies for building strong partnerships with parents and the broader community. The lecture highlights the importance of continuous feedback, integrity, and adaptability in managing school-community relations, ensuring educational success through mutual understanding and support. The process of planning, communicating, and evaluating is emphasized to enhance the effectiveness of school programs and community involvement.

Takeaways

• 😀 Schools and communities must maintain strong, two-way relationships to ensure effective educational programs.
• 😀 Public relations (PR) in education refers to the relationship between schools and their communities, aiming for mutual understanding and collaboration.
• 😀 The primary goal of school PR is to build goodwill, cooperation, and understanding between schools and their public, both internal and external.
• 😀 Successful school-community relationships require alignment on policies, planning, and educational goals to ensure program effectiveness.
• 😀 Effective communication is vital in school PR to foster mutual understanding, and PR strategies should adapt to the needs of the community.
• 😀 School PR is a continuous process involving four key steps: finding facts, planning, communication, and evaluating outcomes.
• 😀 PR techniques include publications, events, and personal visits to engage with the community and inform them of school activities.
• 😀 The role of PR in schools is to ensure clear, honest communication and avoid misunderstandings that could disrupt educational efforts.
• 😀 Communication in school PR should be two-way, meaning both the school and the community should listen and respond to each other.
• 😀 Effective PR strategies involve using appropriate communication techniques, such as media publications, events, and personal visits, to ensure messages are conveyed properly.

Q & A

What is the primary goal of the 'School and Community Relations Management' course?

The primary goal is to help students understand the general overview of school-community relations management, the process of managing these relations, strategies for effective management, and to develop skills in building effective communication with the community.

How does the relationship between schools and the community affect the education system?

The relationship between schools and the community influences the quality and effectiveness of education. Schools rely on feedback and support from the community to create relevant programs and successfully implement them, while the community benefits from educational services that meet their needs.

What is the etymology and meaning of 'Humas' in the context of school and community relations?

In etymological terms, 'Humas' is derived from the English term 'Public Relations' and refers to the reciprocal relationship between the school and its community to support management goals, improve cooperation, and meet shared interests.

What are the key principles for effective implementation of 'Humas' or public relations in schools?

The key principles include integrity, continuity, comprehensiveness, simplicity, constructiveness, and adaptability to the community's environment.

What are the four essential steps in public relations management for schools?

The four essential steps are: 1) Fact finding, which involves gathering relevant data before taking action; 2) Planning, which involves creating a strategic plan for addressing issues; 3) Communication, which involves conveying actions and policies to both internal and external audiences; 4) Evaluation, which involves measuring the effectiveness of the actions and policies.

What are the components of public relations management that need to be understood?

The components include identifying stakeholders and partners, defining the forms of cooperation to develop, and understanding the strategies or techniques to be used in public relations.

What common challenges are faced in managing school-community relations?

Common challenges include poor communication, lack of professionalism, and inefficient program follow-up due to inadequate oversight.

What are the three main techniques used in public relations management in schools?

The three main techniques are: 1) Publication techniques, which involve disseminating information through various media like newsletters or websites; 2) Event planning, which includes organizing exhibitions, open houses, or school visits; 3) Direct communication, such as home visits or parent-teacher meetings.

How does effective communication play a role in public relations management?

Effective communication ensures that messages are received and understood by the audience. It is crucial for influencing behavior, fostering mutual understanding, and ensuring that both the school and community's needs are addressed through reciprocal interactions.

What is the role of a public relations practitioner in a school setting?

A public relations practitioner in a school acts as a mediator, facilitating communication between the school's management and the community. They help manage relationships, gather feedback, and clarify school policies and goals to build mutual understanding and trust.