Pertemuan 1 - Special Event Organizer - Muhammad Nur Ichsan, S.I.Kom. M.I.Kom

Summary

This lecture introduces the concept of Special Event Organizers in the context of communication studies. It covers the definition of events, the role of special events in promoting corporate brands and products, and how they serve as tools for public relations. The course emphasizes the importance of effective communication, stakeholder collaboration, and event management. Key characteristics of special events include personal interaction, service delivery, and the creation of memorable experiences. The lecture highlights the connection between event organization and public relations, focusing on building positive company images and fostering relationships with the public.

Takeaways

• 😀 Special Event Organizers (SEO) play a crucial role in organizing events, which can range from small to large scale, and require detailed planning and communication.
• 😀 Events are activities organized to commemorate important moments in human life, either individually or in groups, and can serve various purposes such as cultural, political, or corporate goals.
• 😀 A 'Special Event' is defined as a significant situation celebrated with ceremonies or rituals to fulfill specific needs, often attracting public and media attention.
• 😀 SEO combines knowledge from various communication subjects, including corporate communication, stakeholder mapping, negotiation, and marketing communication.
• 😀 Event organizers are professional groups responsible for planning and executing events, ranging from marketing, cultural, educational, to social gatherings, ensuring all logistics and legalities are handled.
• 😀 Special events are essential for companies to create publicity, build reputation, engage with external audiences, and form collaborations with stakeholders.
• 😀 The main goal of special events is to promote products or companies, often through Corporate Social Responsibility (CSR) activities, with a focus on environmental, social, and profit outcomes.
• 😀 Special events create personal interactions and direct engagement with consumers, allowing for a more intimate connection compared to mass media advertising.
• 😀 A successful special event not only informs the public about a company or product but also strengthens the company's image and reputation through goodwill and positive public relations.
• 😀 Key functions of special events include direct communication with the target audience, creating media exposure, fostering public recognition, and establishing strong, positive associations with the brand.

Q & A

What is the primary focus of the 'Special Event Organizer' course?

The primary focus of the course is to explore the communication aspects involved in organizing events, specifically in the context of special events, and how these events contribute to corporate communication, marketing, and public relations.

What defines an 'event' in the context of the course?

An event is described as an activity or occurrence organized to commemorate significant life events or milestones, whether on an individual or group level, and is a planned program designed to achieve a specific purpose, such as cultural, political, or corporate goals.

How does a 'special event' differ from a general event?

A special event is distinguished by its unique nature, designed to celebrate a significant occasion with specific rituals or ceremonies. It serves as a promotional tool to attract attention from the media and the public, often focusing on corporate goals such as marketing or reputation-building.

What is the role of 'event organizer' as described in the transcript?

An event organizer is a professional entity that manages and coordinates events, handling all aspects from research and planning to execution and post-event reporting. Their role includes ensuring smooth operations, compliance with regulations, and effective communication with stakeholders.

What is the significance of 'special event' in public relations?

Special events in public relations play a vital role in maintaining and enhancing a company's image and reputation, often through direct interaction with the public. They are used to foster goodwill, manage crises, and create positive media coverage.

What are the main objectives of organizing a special event?

The main objectives include promoting products or companies, increasing public awareness, strengthening relationships with stakeholders, creating a positive corporate image, and facilitating business collaborations. Events also serve as a platform for corporate social responsibility (CSR) initiatives.

What is the 'triple bottom line' concept in relation to special events?

The triple bottom line concept focuses on three key pillars: Planet (environment), People (social responsibility), and Profit (financial gain). It emphasizes balancing these aspects when organizing special events to achieve both business success and positive societal impact.

How does a special event impact communication with the public?

A special event provides a direct platform for communication, creating personal interactions between the organizers and the audience. It allows for a more engaging, hands-on approach to conveying messages and building relationships through face-to-face communication, which is more impactful than traditional media.

What are the key characteristics of a special event?

Key characteristics of a special event include personal interaction with the audience, unique themes, a fixed schedule, and an intense level of preparation and involvement. The event is typically time-bound and cannot be experienced once it has ended.

What is meant by 'intangible' in the context of special events?

In the context of special events, 'intangible' refers to the fact that the experience cannot be physically touched or stored. The event’s value is primarily in the experience and memories created during the event, which are subjective and cannot be measured as a tangible product.