πŸ›‘ 10 BIGGEST TIKTOK MISTAKES CREATORS MAKE | This is why you're not growing or seeing results πŸ“‰

Modern Millie
19 Apr 202319:18

Summary

TLDRThis video script outlines the top 10 common mistakes that hinder TikTok creators' growth and offers solutions. It advises against using watermarks, emphasizes intentional hooks, and stresses the importance of consistent posting. The script also touches on the misuse of hashtags, placement of text, and the pitfalls of deleting underperforming videos. It encourages creators to utilize analytics to refine content, align with goals, and balance self-focused with user-focused content. The bonus tip is perseverance, warning against giving up and platform hopping, advocating for commitment to one platform for potential success.

Takeaways

  • 🚫 Avoid posting videos with watermarks from other platforms as it can hinder growth on TikTok.
  • 🎣 Be intentional with your video hooks; the first 1-3 seconds should captivate viewers and give a clear idea of the video's content.
  • βœ‚οΈ Eliminate unnecessary pauses or 'millennial breaths' at the start of your videos to improve retention rates.
  • πŸ“… Post consistently, but not necessarily every day. Find a posting rhythm that suits your lifestyle and stick to it for long-term growth.
  • πŸ“ˆ Utilize analytics to understand which types of content perform best and adjust your strategy accordingly.
  • πŸ“ Avoid using irrelevant hashtags as they can confuse the TikTok algorithm and reduce engagement.
  • πŸ‘€ Position text in your videos carefully to ensure it's not covered by other on-screen elements.
  • 🚫 Do not delete underperforming videos; they may gain traction later, and deleting can signal to TikTok to reduce your visibility.
  • πŸ” Analyze your video's view duration and audience engagement to identify what keeps viewers watching and what causes drop-offs.
  • 🎯 Align your content with your long-term goals and previous successes to build a focused and engaging brand.
  • πŸ€— Balance self-focused content with user-focused content to provide value and build a community around your TikTok presence.
  • πŸš€ Persistence is key; do not give up on content creation or switch platforms frequently, as consistency and commitment lead to success.

Q & A

  • Why should TikTok creators avoid posting videos with watermarks from other platforms?

    -TikTok prefers creators to post videos without watermarks from competitive apps. Watermarks can result in little to no growth as they may be seen as less engaging and professional by the platform's algorithm.

  • What is the importance of being intentional with video hooks on TikTok?

    -Intentional hooks are crucial for capturing attention within the first 3 seconds of a video. Without a strong hook, creators may not see increased views or growth, as viewers may quickly scroll past their content.

  • How can creators effectively use text in their video hooks on TikTok?

    -Text in hooks can quickly inform viewers about the video's content. It should be captivating, intriguing, and clearly communicate what the viewer will learn from watching the entire video.

  • What is the 'millennial pause' or 'millennial breath' and why should it be avoided in TikTok videos?

    -The 'millennial pause' or 'millennial breath' refers to the unnecessary pause or breath at the start of a video. It should be avoided as it can ruin the retention rate by making viewers less likely to continue watching.

  • Why is posting consistently important for TikTok creators aiming for growth?

    -Consistency is key for creators who want to grow on TikTok. It helps establish a reliable presence and allows the algorithm to better understand and promote the content to the right audience.

  • What is the recommended approach for TikTok creators regarding the frequency of posting?

    -Creators should find a posting cadence that works for their lifestyle and stick to it. It's not about posting every day but being consistent with a schedule that can be realistically maintained over time.

  • Why should creators avoid using irrelevant hashtags on TikTok?

    -Irrelevant hashtags can confuse the algorithm and lead to lower engagement. TikTok uses hashtags to categorize content, so using irrelevant ones can result in the video being shown to the wrong audience.

  • What common mistake regarding video text placement should TikTok creators be aware of?

    -Creators should avoid placing text too high or too low in their videos as it can be covered by suggested search terms or other UI elements, making the video appear messy and less engaging.

  • Why is it a mistake for creators to delete their videos on TikTok, even if they're not performing well?

    -Deleting videos can signal to the TikTok algorithm that the creator is not reliable, potentially leading to less promotion of their content. Additionally, videos may perform better over time, even if they initially seem to underperform.

  • How can creators benefit from looking at their analytics on TikTok?

    -Analytics provide insights into which videos perform well and where viewers drop off. By studying analytics, creators can learn from their successes, improve their content, and increase watch time.

  • What is the recommended approach for video length on TikTok according to the script?

    -There is no one-size-fits-all rule for video length. Creators should test various durations to see what works best for their audience. The key is to include only what is necessary for each video to keep it concise and engaging.

  • How can creators ensure their content aligns with their long-term goals on TikTok?

    -Creators should envision their ideal future and post content that aligns with that vision as if they are already achieving it. This approach helps build a consistent brand and attract the right audience.

  • What is the mistake of only posting content about oneself on TikTok?

    -Posting only about oneself can come across as selfish and may not provide value to the viewer. A balance of self-focused and viewer-focused content can lead to better engagement and growth.

  • Why is it a mistake for creators to give up on their content creation journey?

    -Giving up can prevent creators from seeing success that may come after a period of consistency. Success often comes to those who are persistent and do not set arbitrary deadlines for their growth.

  • What is the issue with 'platform hopping' as described in the script?

    -Platform hopping can prevent creators from fully committing to one platform, which can limit their success. By focusing on one platform and going all in, creators are more likely to see substantial growth.

Outlines

00:00

🚫 Avoid TikTok Mistakes

The first mistake many TikTok creators make is posting videos with watermarks from other platforms like Instagram or YouTube. TikTok prefers content without these watermarks and can penalize such posts, leading to slower growth. To avoid this, creators can use tools like SnapInsta or VideoOn Converter to remove watermarks. The second mistake is not being intentional with video hooks. The initial seconds of a video are crucial for capturing viewers' attention. Common errors include not using text hooks or starting with unnecessary pauses or breaths. Consistency in posting is another key factor for growth. Creators should establish a realistic posting schedule they can maintain over the long term to avoid burnout and ensure continuous engagement.

05:00

πŸ“Š Leveraging Metrics for Growth

For creators seeking to grow on TikTok, understanding and using the right metrics is crucial. Metrics like TikTok study offer insights into optimal posting frequency, video duration, and best times to post. This tool, which also helps schedule social media posts across various platforms, is particularly beneficial for social media managers handling multiple accounts. Another common mistake is using irrelevant hashtags, which can confuse the algorithm and hurt a video's performance. Creators should use relevant hashtags to ensure their content reaches the right audience. Additionally, placing text too high or low in a video can obscure it with TikTok's interface elements, making the video appear messy and less engaging.

10:01

🌴 Burnout Recovery Retreat

Deleting underperforming videos is a mistake since TikTok's non-chronological feed means a video can gain traction long after posting. Instead of deleting, creators should appeal community guideline violations and let TikTok handle removals. Additionally, the video announces a burnout recovery retreat in Hawaii for creators feeling uninspired or overwhelmed. The retreat focuses on relaxation and creative rejuvenation rather than intensive workshops. The speaker also emphasizes the importance of studying video analytics to understand what works and what doesn't, and to repeat successful strategies. Creators should use analytics to improve their content continuously.

15:03

πŸ“Š Analyzing Content for Success

Creators often fail by making videos longer than necessary. Each video should include only relevant content to maintain viewer engagement. For example, a leg workout video should focus solely on the exercises, not unrelated stories. Posting in alignment with long-term goals is another important strategy. Creators should produce content that reflects their ultimate aspirations, like becoming a full-time coffee reviewer, rather than following trends that don't align with their goals. Lastly, creators should balance personal content with user-focused content to engage their audience more effectively. This means creating videos that provide value to viewers, not just showcasing personal activities.

πŸš€ Persistence and Platform Commitment

The biggest mistake creators make is giving up too soon. Consistency and persistence are crucial for success on TikTok. Even if immediate results aren't visible, continued effort will eventually lead to growth. Additionally, platform hoppingβ€”switching between different social media platforms without committing to oneβ€”can hinder growth. Creators should focus on one platform and dedicate themselves to building an audience there. The video ends with an encouragement to download a free TikTok content calendar to help with planning and maintaining posting consistency. Viewers are also encouraged to like, subscribe, and turn on notifications for more content.

Mindmap

Keywords

πŸ’‘Watermark

A watermark is a visible overlay or logo on a video or image that signifies the origin or ownership. In the context of the video, it is mentioned as a common mistake for creators to post videos with watermarks from other platforms, which can hinder growth on TikTok. The video suggests using tools to remove such watermarks to comply with TikTok's preference for original content.

πŸ’‘Hooks

In video content, a hook refers to the initial seconds of a video designed to capture the viewer's attention. The script emphasizes the importance of being intentional with video hooks to rapidly grow on TikTok. Examples of poor hooks are given, such as the absence of text or the 'millennial pause', which can detract from viewer engagement.

πŸ’‘Intentional

To be intentional means to do something with a clear purpose or aim. In the script, it is used to describe the approach creators should have when making their videos, especially the first few seconds, to ensure they are deliberately designed to attract and retain viewers.

πŸ’‘Consistency

Consistency in this video refers to the regularity and reliability of posting content. It is highlighted as a crucial factor for creators looking to grow their presence on TikTok. The script advises finding a posting cadence that suits the creator's lifestyle and sticking to it, rather than burning out from over-posting.

πŸ’‘Analytics

Analytics are the quantitative data used to measure performance and engagement. The video stresses the importance for creators to review their analytics to understand which types of content perform well and to learn from the performance of each video to improve future content.

πŸ’‘Hashtags

Hashtags are metadata tags used on social media to categorize content and make it discoverable. The script mentions that using irrelevant hashtags can confuse the TikTok algorithm and potentially harm a video's performance by attracting the wrong audience.

πŸ’‘Text Placement

Text placement in video refers to the strategic positioning of text within the frame to ensure it is visible and not obstructed by other elements. The video points out that placing text too high or too low can result in a messy appearance that might cause viewers to scroll past the content.

πŸ’‘Content Deletion

Content deletion is the act of removing videos from a platform. The script advises against this practice, explaining that videos might gain traction at a later time and that deleting content can signal to the platform that the creator is unreliable, affecting the promotion of future posts.

πŸ’‘Alignment

Alignment in the context of the video means creating content that is consistent with the creator's long-term goals or previous successful strategies. It is suggested that creators should make videos that align with their aspirations and the types of content that have worked well in their niche.

πŸ’‘Selfless Content

Selfless content is material created with the primary intention of serving the audience rather than focusing on the creator's personal experiences. The video suggests that creators should balance 'me, myself, and I' content with content that provides value to the viewer, such as tips or information.

πŸ’‘Platform Hopping

Platform hopping refers to the behavior of creators who frequently switch between different social media platforms instead of committing to one. The script warns against this practice, as it can prevent creators from seeing results on any single platform due to a lack of focused effort and consistency.

πŸ’‘Giving Up

Giving up in the video is presented as the ultimate mistake that prevents creators from achieving success on social media platforms. It is advised that creators maintain persistence and consistency in their posting, as success can come unexpectedly and is often a result of sustained effort.

Highlights

Posting videos with watermarks from other platforms can hinder growth on TikTok.

Using tools like Snapinsta or videoonconverter.net can help remove watermarks from videos.

Being intentional with video hooks is crucial for capturing attention within the first 3 seconds.

Avoid the 'millennial pause' at the start of videos to improve viewer retention.

Consistency in posting is key for creators aiming for growth, but it should be sustainable long-term.

Using irrelevant hashtags can confuse TikTok's algorithm and negatively impact video performance.

Placing text in videos too high or too low can make them appear messy and lead to lower engagement.

Deleting underperforming videos is not advised; they may gain traction later.

Analyzing video analytics is essential to understand viewer behavior and improve content.

Video length should be concise, including only necessary content to maintain viewer interest.

Aligning video content with long-term goals and previous successes can enhance growth.

Creating a mix of self-focused and user-focused content can increase community engagement.

Persistence is vital for success on TikTok; setting unrealistic deadlines can lead to prematureζ”ΎεΌƒ.

Platform hopping can prevent creators from seeing results due to lack of full commitment.

Using a TikTok content calendar can help organize ideas and maintain posting consistency.

Encouraging viewers to subscribe and engage with the content can improve algorithm recognition.

Transcripts

play00:00

here are the 10 biggest Tik Tok mistakes

play00:01

I see creators make which is resulting

play00:03

in slow growth or no growth at all plus

play00:05

if you stay to the end there's a bonus

play00:07

mistake which is the number one reason

play00:09

creators never grow mistake number one

play00:11

posting your videos with a watermark if

play00:13

you're a Creator and you're repurposing

play00:15

your videos from another platform like

play00:17

Instagram reals or YouTube shorts and

play00:19

there's the watermark on it it could be

play00:21

resulting in you seeing little to no

play00:23

growth the Tik Tok app has stated that

play00:25

they do prefer you to post your videos

play00:26

without a watermark from any competitive

play00:28

app so if this is a mistake you're

play00:30

making to fix this or solve this you

play00:31

could use websites or apps like

play00:33

snapinsta doapp to remove an Instagram

play00:36

real Watermark or you could try a

play00:37

website like videoon converter.net which

play00:40

removes watermarks from any video really

play00:43

you can try that one for free or

play00:44

purchase a subscription if it works for

play00:47

you mistake number two is not being

play00:49

intentional With Your Hooks and by hook

play00:52

I mean like the first second of your

play00:54

video the first 3 seconds of your video

play00:56

a lot of creators are casual creators on

play00:58

the app so they'll just make a video

play01:00

here and there and they'll post it and

play01:01

they're like oh I just love the

play01:03

randomness it's just so Random blah blah

play01:04

blah blah blah but if you're a creator

play01:06

that is intentionally trying to grow and

play01:09

you want to grow rapidly and you're not

play01:12

being intentional with the hooks or the

play01:14

very start of your video that is

play01:16

probably why you're not seeing more

play01:18

increased views or increased growth for

play01:21

some examples of hook mistakes that I

play01:23

see mistake 2A is not using text on your

play01:27

hook text is a great way to capture

play01:28

somebody's attention in the first 1 to 3

play01:30

seconds they could read the text see

play01:32

what your video is going to be about

play01:34

before you even say anything so if I

play01:35

turned this YouTube video into a Tik Tok

play01:38

the text would probably say deadliest

play01:40

mistakes creators are making that text

play01:43

alone is super captivating and super

play01:45

intriguing to my target audience plus

play01:47

it's telling them exactly what they're

play01:49

going to learn by watching the entirety

play01:51

of that video so text is really

play01:53

important Mistake 2 be the millennial

play01:56

pause or the millennial breath the

play01:58

millennial whatever you want to call

play01:59

call it basically this is when the video

play02:01

starts and instead of starting right

play02:03

away it's starting with the person

play02:05

pausing making sure it's recording

play02:08

like

play02:09

today you know or it's starting with the

play02:13

big breath I call that the breath of

play02:15

death because you want to cut that out

play02:17

you want to cut that out two options you

play02:19

press record as you start talking so

play02:21

instead of recording seeing if it's

play02:22

recording and then talking nope as you

play02:25

press record you're going to be like

play02:26

today video like you press and talk at

play02:30

the same time or you do what you usually

play02:32

do you start your video per usual and

play02:34

there's this great little edit option

play02:35

after you film your video you could edit

play02:37

each individual clip so you'll go to the

play02:39

very beginning of the video the very

play02:40

first clip and you're going to trim the

play02:42

beginning you're going to trim it all

play02:43

until you start talking maybe even

play02:45

cutting off the very first sound that

play02:47

you make or the very first part of that

play02:49

word because you want to get right into

play02:51

it having the millennial pause or

play02:53

Millennial breath could absolutely ruin

play02:55

the retention rate of your videos all of

play02:57

that to say is before you post your

play02:59

video watch the first 1 second to 3

play03:01

seconds and ask yourself if I was

play03:03

somebody else scrolling on Tik Tok would

play03:06

this beginning of this video be

play03:07

intriguing enough for me to keep

play03:08

watching or is this another video that

play03:10

I'd just be like next your hook is

play03:13

important mistake number three is not

play03:15

posting consistently now I feel like I

play03:18

should reiterate these mistakes are

play03:20

specifically for creators who are

play03:23

looking to grow on the platform if

play03:25

you're just a casual poster a casual

play03:27

user and your goal isn't really grow

play03:29

grow or to go viral or anything of that

play03:32

nature then consistency probably doesn't

play03:35

mean too much to you but for creators

play03:37

who are like I want to turn this into my

play03:38

full-time job I want to be a content

play03:40

creator posting consistently is

play03:42

important now recognize that I didn't

play03:45

say posting every day is important

play03:48

that's not what we're talking about

play03:49

we're talking about consistency

play03:50

consistency is not measured against

play03:52

anybody else your consistency is only a

play03:54

measured against you and your account so

play03:57

if realistically you can only post every

play03:59

every other day or Monday Wednesday

play04:01

Friday and some Sundays stick to that

play04:04

consistency find a posting Cadence that

play04:07

works really really well for you your

play04:09

lifestyle that you could realistically

play04:11

keep up with for the next 60 90 days

play04:14

because if you want to be a full-time

play04:15

content creator you'd probably be doing

play04:18

this for more than a year maybe 2 years

play04:20

maybe 5 years what sort of posting

play04:22

consistency can you keep up for 5 years

play04:25

a lot of creators make the mistake of

play04:27

posting every single day or two to three

play04:29

times every day because they just want

play04:31

that quick and rapid growth and then

play04:32

finally they get the growth so they're

play04:34

like yes I did it but they finally

play04:36

realize oh my gosh that was exhausting

play04:38

I'm burnt out and then they stop posting

play04:40

for like a few months after finally

play04:42

getting the results that they wanted to

play04:43

see and then because they stop posting

play04:46

Tik Tok is like oh well they're not

play04:47

posting anymore we're not going to push

play04:48

their videos when they come back from

play04:50

posting and it's just this big cycle of

play04:52

burnout and hamster wheel that you don't

play04:54

want to get on so from the beginning

play04:56

just find a Cadence that works for you

play04:58

and stick to it and be patient now if

play05:00

you have specific questions like what

play05:02

hashtags should I use in my videos how

play05:04

long should the duration of my video be

play05:06

or even what's the best time to post on

play05:09

Tik Tok then I recommend looking at

play05:10

metric's Tik Tok study that they did

play05:13

this year metrol is the sponsor of this

play05:15

video and they are freaking amazing I've

play05:17

been using them for over a year now and

play05:19

they recently did put out this study of

play05:21

answering the top 20 most asked Tik Tok

play05:24

questions they dive into answering

play05:25

questions like how often should I post

play05:27

per day does frequency matter what

play05:29

matters more views or likes and it's

play05:32

really an amazing study really in depth

play05:34

to get all the information that you'd

play05:36

probably ever need on Tik Tok so I'll be

play05:37

sure to link that below and on top of

play05:39

that while you're over there you could

play05:41

just check out metrical while you're at

play05:43

it they're an all-in-one tool for

play05:44

scheduling social media posts on every

play05:46

platform Instagram Tik Tok YouTube

play05:49

LinkedIn Twitter Facebook all the places

play05:52

so if you're on multiple platforms and

play05:53

it's been hard for you to balance

play05:55

posting everywhere this is an amazing

play05:57

tool to schedule your posts to to

play05:59

autopost for you specifically for social

play06:02

media managers where maybe you're

play06:03

managing more than one instagram account

play06:06

at a time and you have multiple clients

play06:08

maybe five clients where you're managing

play06:09

their Instagrams Tik toks Facebooks and

play06:12

it could be hard to juggle all of that

play06:13

so if you're looking for an all-in-one

play06:15

tool for scheduling and autop posting

play06:17

your content metrical is going to be

play06:19

your best friend mistake number four I

play06:21

see creators making is using irrelevant

play06:24

hashtags why does this matter because

play06:26

you are confusing the algorithm I know

play06:29

sometimes people want to use hashtags

play06:30

that are trending or hashtags that look

play06:33

like they could be performing well for

play06:34

other creators but if it's not relevant

play06:37

to your video it's not going to matter

play06:38

and it can actually hurt your video in

play06:40

the long run Tik Tok uses hashtags to

play06:42

help categorize your videos and know who

play06:44

to push your content too so if your

play06:46

video is like making coffee and then you

play06:48

use the hashtag # Pedra Pascal because a

play06:51

bunch of Pedro Pascal memes are trending

play06:53

anybody who likes Pedro Pascal content

play06:56

maybe your video gets pushed to them but

play06:58

they are not going to like it they're

play06:59

not going to engage with it it's going

play07:01

to hurt your few duration for how long

play07:03

people are watching it because they're

play07:05

like this isn't Pedro Pascal this is

play07:06

coffee this is stupid so they're going

play07:07

to scroll past it the less people that

play07:09

engage with it the less likely Tik Tok

play07:11

will continue to push that video so

play07:13

ultimately making that video not perform

play07:14

very well if you have more specific

play07:16

question on Tik Tok hashtags

play07:18

specifically I do have a video here

play07:20

where I talk about the algorithm of Tik

play07:22

Tok hashtags and how to use them for

play07:25

your strategy how to find the proper

play07:26

hashtags to use so after this video

play07:28

watch this one next

play07:29

mistake number five I see creators make

play07:31

on the app is with the text of their

play07:33

video putting it either too high or too

play07:36

low if you put your text too high in a

play07:38

video that could be covered up by the

play07:40

suggested Search terms and if you put

play07:42

your text too low it could be covered up

play07:44

by the Creator's caption the like

play07:46

comment share icons making the video

play07:49

appear a little bit more messy than it

play07:50

actually is and while there is that like

play07:52

Clear View mode where you could clear

play07:54

all that out and watch in a full screen

play07:56

mode not a lot of creators use that so

play07:59

again putting the text either too high

play08:00

or too low could make your video appear

play08:02

a little bit messier than it actually is

play08:04

making users want to scroll past it

play08:06

mistake number six is deleting your

play08:09

videos y'all you got to stop deleting

play08:11

your content no matter what if your

play08:13

video isn't performing well what should

play08:15

you do you don't delete it remember Tik

play08:17

tok's feed is not chronological so your

play08:20

video could blow up 2 weeks from now 2

play08:23

months from now 6 months from now you

play08:25

just don't know you never know so keep

play08:27

your videos up you never know how they

play08:29

could perform on top of that let's say

play08:31

you get a community guideline violation

play08:33

after posting a video don't delete it

play08:35

right away you can appeal that and that

play08:38

way the video gets to stay up you appeal

play08:39

it if Tik Tok says hey no this is still

play08:42

not great they will remove it for you

play08:45

and you're not going to repost it

play08:47

because obviously there's a violation

play08:48

but they'll remove it for you which is

play08:50

fine it's not like oh my gosh my whole

play08:53

page is now ruined cuz I got a violation

play08:55

just go through the process that Tik Tok

play08:56

has in place for you appeal it if they

play08:58

were moving it that's fine done deal but

play09:00

it's not you removing it because if Tik

play09:03

Tok sees its creators or a Creator

play09:05

constantly deleting videos they're going

play09:07

to be like something's up here I don't

play09:09

want to push out this content because

play09:11

there's a chance they might delete this

play09:13

video in the future so what's the point

play09:15

so stop deleting your videos we don't do

play09:18

that we trust the process if you've made

play09:20

it this far I have a random announcement

play09:21

that I want to make and that's I'm

play09:23

hosting a trip to Hawaii this year and

play09:25

it just was released this week people

play09:28

can officially start signing up this

play09:29

week there is a capped number of people

play09:31

that can attend so you want to make sure

play09:33

that you sign up before anybody else the

play09:35

first 10 spots you do get an early bird

play09:37

pricing so first 10 to go you get that

play09:40

discount and then I think it's capped at

play09:42

24 people that can come so if you're

play09:44

interested in going on a burnout

play09:47

recovery Hawaii retreat with me that's

play09:49

going to be this September use the link

play09:52

below sign up check it out check out the

play09:54

itinerary it's going to be a grand old

play09:56

time it's burnout recovery so we're not

play09:59

not going to do a bunch of workshops of

play10:00

like coaching and you're going to learn

play10:02

this you're going to learn this like

play10:03

don't expect to like do a bunch of

play10:05

teaching sessions with me that's not

play10:06

what it's about this is specifically for

play10:08

creators who maybe feel uninspired or

play10:11

burnt out that just want to get away

play10:13

relax and hang out with a bunch of other

play10:15

creators and just stir up that Creative

play10:18

Energy so check it out mistake number

play10:21

seven that creators are making creators

play10:23

who are specifically looking to grow

play10:26

rapidly is not looking at their

play10:28

Analytics you're just posting and

play10:30

posting and you're just like oh this

play10:32

one's got views and this one doesn't

play10:34

have views okay no we want to look at

play10:36

analytics you want to look at the view

play10:39

duration which video had the biggest and

play10:41

longest view duration what did you

play10:43

perform well where were people dropping

play10:45

off on the video and how could you make

play10:47

that better so many times I see creators

play10:49

they get a video that performs really

play10:50

well and they're like Yay oh my gosh

play10:52

like how can I turn that success into

play10:53

this other thing over here it's like

play10:55

well if this worked do it again whether

play10:58

it's the topic of that video the style

play11:00

that video was shot in whatever it was

play11:01

that made that video perform well repeat

play11:04

it when you double down on successes

play11:06

you're going to see the best results and

play11:08

the quickest results on your platform we

play11:09

want the watch time to be 100% Everybody

play11:12

is watching it beginning to end check

play11:14

every single video if you see a huge

play11:16

drop in the beginning that's because you

play11:17

got to work on your hooks that's

play11:19

educational for you you get to be like

play11:22

Oh I thought that was a good hook but

play11:24

maybe it wasn't for the user or for my

play11:26

target audience how can I redo a hook to

play11:28

make even more engaging more captivating

play11:30

study your analytics period just do it

play11:34

mistake number eight that I see creators

play11:35

make is making videos longer than they

play11:38

need to be now hear me out I am not

play11:41

saying your videos need to be between 7

play11:43

and 9 seconds or 13 and 15 seconds like

play11:47

that's not what I'm saying and I'm sure

play11:49

there are some people out there or gurus

play11:51

Educators out there that are going to

play11:53

tell you oh if you make your video

play11:54

between this duration it's going to do

play11:56

great those videos are the ones that

play11:58

perform the best I get that but

play11:59

everybody's target audience is different

play12:01

everybody's topic and Industry and Niche

play12:04

is different your target audience might

play12:07

like videos that are like 5 minutes long

play12:09

somebody else's target audience might

play12:11

want videos that are 5 Seconds long test

play12:13

a bunch of durations see what works well

play12:15

for you so I'm not saying a certain

play12:17

duration is the magic number what I'm

play12:19

saying is with each individual video

play12:23

only include what is needed in that

play12:25

video let's say you're doing a lay day

play12:29

workout routine video the video starting

play12:32

text is five exercises to do on your

play12:35

next leg day get into the five exercises

play12:37

don't talk about what you ate that day

play12:39

don't talk about things that don't make

play12:41

sense for that title just get straight

play12:43

into the five workouts don't be like one

play12:45

time I was doing this and I like popped

play12:47

my shoulder out of place and it was so

play12:49

painful no only include what is needed

play12:51

for that video so that's my tip of like

play12:54

don't make videos longer than they need

play12:55

to be get straight to it get to the

play12:57

point mistake number number nine I see

play12:59

creators making is not posting in

play13:01

alignment with either your goals or in

play13:04

alignment with previous success let me

play13:07

explain if your goal you envision your

play13:10

life and in a perfect world you're like

play13:11

3 years from now I am a full-time coffee

play13:15

reviewer I get invited to go to coffee

play13:18

shops to review coffee for that area

play13:20

increase traffic of customers for that

play13:22

business to see a spike and their great

play13:24

coffee sales and blah blah blah blah

play13:26

blah like if that's your dream job post

play13:28

as if that's what you're doing now stop

play13:30

doing I tested these gas station snacks

play13:34

to see which one tasted the best post an

play13:36

alignment with your long-term goal I

play13:38

know that sounds like a no duh Millie

play13:40

but so many people do that where they

play13:42

see oh well other people are doing this

play13:44

so I feel like I need to do a get ready

play13:46

with me other people are doing this so I

play13:48

feel like I need to do what I eat in a

play13:50

day so when it comes to majority of your

play13:52

content Post in alignment with that

play13:55

long-term goal act as if you are already

play13:58

traveling in the country and you're

play13:59

getting invited places and you're

play14:01

testing coffee shops like turn it into a

play14:03

video series film as if you're already

play14:04

doing that thing and then when it comes

play14:06

to not posting in alignment with other

play14:07

people's success look at other people in

play14:09

your niche in your industry see what is

play14:12

working well or what is trending within

play14:14

your Niche and do videos like that

play14:17

create content like that but I'm saying

play14:19

if other people have proven a success in

play14:22

a specific type of video or specific

play14:24

type of content you can adapt that into

play14:26

your current content and hopefully ride

play14:30

on that success as well there are a lot

play14:32

of creators that have set great examples

play14:34

for what structures work really well

play14:36

what sort of content create a

play14:38

relatability level with their audience

play14:40

so follow other people's successes and

play14:42

what is guaranteed to work but also

play14:44

don't lose sight of who you are as a

play14:45

Creator it's this fine balance mixing

play14:47

between the two of okay I want to

play14:49

implement this other outside strategy

play14:51

but also staying true to yourself and

play14:53

the type of content you want mistake

play14:54

number 10 is you're only posting about

play14:57

yourself so this is a tough one for me

play14:59

to explain because again this is a

play15:02

healthy balance where you don't want to

play15:04

lean too far one way or lean too far the

play15:07

other way which is why I said the

play15:08

mistake was you're only posting about

play15:10

yourself so that means all of your

play15:12

content is me me me me me me me me me me

play15:15

me me me it's selfish content selfish

play15:18

content so it's what I eat in a day day

play15:21

in my life this is how I do this this is

play15:25

how I make my coffee so it's like all

play15:28

about you that's the mistake what you

play15:31

also want to be implementing is selfless

play15:34

content content for the user focusing on

play15:36

you your yours so instead of making a

play15:39

video like how I warmed up for my fem

play15:42

run you can make a video called warm-ups

play15:45

you should be doing before you run five

play15:47

miles you see the flip so half of the

play15:50

content can be like daily Vlog content

play15:53

that you enjoy creating but also half of

play15:55

it can be generalized content so that

play15:57

the user is immediately thinking oh they

play15:59

made a video about me they must love me

play16:02

they want to help me so that's a common

play16:04

mistake I see on Tik Tok is because it's

play16:06

so casual and authentic a lot of the

play16:08

content is like self-service content

play16:10

where it's like me me me me me and

play16:12

sometimes that performs well but if

play16:13

you're a Creator again who wants to

play16:14

start growing quicker turning some of

play16:17

your me I myself content flipping that

play16:20

into a more you and service based

play16:22

content that is going to help you get a

play16:23

lot more views or growth followers

play16:27

Community engagement all that things now

play16:28

for the bonus mistake that I see a lot

play16:30

of creators making on The Daily it is

play16:33

giving up there's two things I want to

play16:35

say about this one you will see success

play16:38

if you never stop posting like if you

play16:40

are just so determined and so consistent

play16:43

and you're like I'm not giving up you

play16:44

will see success if you put an end line

play16:47

to your consistency or a deadline to

play16:49

your consistency and you're going to say

play16:51

I'm going to post for 3 months see what

play16:53

happens and after 3 months you don't see

play16:55

results and you give up you giving up

play16:58

was the reason you didn't see success it

play17:00

wasn't the content you were creating it

play17:02

was the fact that you stopped posting

play17:04

you never know what if you gave up on

play17:06

that day and the next day the video that

play17:08

you were going to post was the one that

play17:10

went viral putting a deadline to your

play17:13

content creation or your goals as a

play17:14

content creator really snuffs out a lot

play17:17

of the amazing or potentially amazing

play17:19

upcoming content creators I've seen so

play17:21

many people who have great content and

play17:23

such a great heart with their content

play17:25

and they put that deadline and because

play17:27

they didn't hit that deadline of one

play17:28

month or 3 month or 6 months they gave

play17:31

up they were such a great Creator and if

play17:33

they could have kept going or if they

play17:34

had that passion to keep going they

play17:36

would have seen success absolutely

play17:38

without a shadow of a doubt so as long

play17:40

as you don't give up you will see

play17:41

success and to kind of go along with the

play17:43

whole giving up thing a common mistake I

play17:45

see creators making is giving up on one

play17:47

platform and then platform hopping so if

play17:50

you're constantly platform hopping you

play17:52

won't see results because you're never

play17:55

100% in you never committed yourself to

play17:57

one place and gave it your all you were

play18:00

only in hesitantly dipping your toe and

play18:02

just testing the waters and just by

play18:04

being like well I'm just going to test

play18:05

the waters you're holding so much back

play18:08

and so just pick one platform stick to

play18:10

it Go 100% in on it and tell yourself

play18:13

I'm not going to switch platforms I just

play18:15

going to go all in see what happens and

play18:18

go Full Throttle you're going to see so

play18:19

much more success just like pick one

play18:21

when starting out go all in and see what

play18:24

happens if you are determined and you

play18:26

are like no I'm not going to give up I

play18:28

do have a free Tik Tok content calendar

play18:30

below so if posting consistently is

play18:33

harder for you or coming up with content

play18:35

ideas or organizing your ideas is hard

play18:36

for you I do have a free Tik Tok content

play18:39

calendar that I'll link down below so

play18:41

that you could use that organize your

play18:43

ideas plan out your consistency your

play18:45

Cadence whether it's Monday Wednesday

play18:46

Friday or every day you could plan out

play18:48

your ideas there so download that you're

play18:51

welcome if you've made it this far and

play18:52

you're not already subscribed be sure to

play18:54

like this video because it does help

play18:56

with the algorithm And subscribe to my

play18:58

channel if you want to see more content

play18:59

like this you could also turn on the

play19:01

Bell notifications to stay notified when

play19:02

I post my next video and I'll see you in

play19:04

the next one thanks very much for

play19:05

watching follow your joy

play19:17

bye

Rate This
β˜…
β˜…
β˜…
β˜…
β˜…

5.0 / 5 (0 votes)

Related Tags
TikTok GrowthContent StrategySocial MediaCreator TipsVideo MarketingEngagement HacksConsistency KeyPlatformδΈ“δΈ€Analytics StudyHook ImportanceContent Calendar