How to Get Brand Deals on TikTok

Summary

This video script offers seven valuable tips for content creators on TikTok seeking to monetize their influence. It emphasizes targeting brands already active on the platform, tailoring sponsorships to specific marketing goals, and the importance of professional communication via email. The script also advises creators to sign up for brand deal platforms, support niche peers, and not to dismiss free product offers as potential stepping stones to paid partnerships. Finally, it encourages creators to be selective with their deals, aiming for quality over quantity to attract high-paying brand partnerships.

Takeaways

• 🎯 Target brands already active on TikTok, as they understand the platform's value and are more likely to engage in partnerships.
• 📦 Avoid presenting brands with generic sponsorship packages; instead, tailor your approach to their specific marketing objectives.
• 📧 Include your email address in your bio to facilitate professional communication and streamline the negotiation and contract process.
• 🔍 Sign up for brand deal platforms to increase your visibility to brands looking for TikTok influencers and to discover new opportunities.
• 🤝 Follow and support creators in your niche to familiarize yourself with brands that sponsor them and potentially gain introductions.
• 🛍️ Don't dismiss offers of free products; use them as opportunities to educate the brand on the value of a long-term partnership.
• 📈 Understand that different campaign goals (conversion, content repurposing, brand awareness) require different strategies and rates.
• 💰 Recognize the importance of raising your rates when brands are vague about their objectives, as this indicates they may be willing to pay more for the right influencer.
• 📝 Move conversations with brands out of direct messages and into email to maintain professionalism and ensure clear communication for contracts and invoicing.
• 🚫 Refrain from accepting low-quality deals that don't align with your audience or your brand, focusing instead on quality partnerships that offer better value.
• 💡 Embrace the mindset that not all brand outreach requires immediate acceptance, and prioritize deals that make sense for you and your audience.

Q & A

What is the main challenge creators face when trying to monetize their TikTok content?

The main challenge creators face is getting brands to pay for their content on TikTok, as brands often offer free products, gift cards, or promo codes instead of monetary compensation.

Why should creators target brands that are already active on TikTok?

Targeting brands that are already active on TikTok is easier because these brands understand the platform's value and have a TikTok strategy in place, making them more likely to collaborate on paid partnerships.

What are the three main campaign goal types for TikTok sponsorships mentioned in the script?

The three main campaign goal types are conversion (driving measurable outcomes like sales), content repurposing (reposting creator content for advertising), and brand awareness (creating content to explore TikTok as a marketing platform).

Why is it important for creators to include their email address in their TikTok bio?

Including an email address in the bio is crucial because most professionals, including those from brands or advertising agencies, prefer to communicate via email for a more formal and organized approach to partnerships.

What is the significance of signing up for brand deal platforms for TikTok creators?

Signing up for brand deal platforms exposes creators to more brand partnership opportunities, as these platforms often have marketplaces where creators can browse and apply for ongoing brand collaborations.

Why should creators follow and support others in their niche on TikTok?

Supporting others in the niche helps creators become familiar with the types of brands that partner with creators in their field and establishes a positive relationship, which could lead to introductions to dream brand partners.

What is the common mistake creators make when brands offer them free products instead of payment?

The common mistake is that creators often dismiss or delete offers for free products, missing the opportunity to educate the brand on the value of a long-term partnership and potentially convert these offers into paid deals.

What should creators do if a brand offers them a trial partnership with the promise of payment if successful?

Creators should express their understanding and propose a structured partnership over a period, such as monthly posts, to measure success and adjust the approach if needed, emphasizing the importance of repeated exposure for credibility and purchase intent.

Why is it recommended for creators to avoid taking low-value deals?

Taking low-value deals can lead to a cycle of dissatisfaction and lack of time for creators to strategically target and pitch to their dream brand partners, potentially missing out on more lucrative opportunities.

What is the key takeaway from the script regarding creators' approach to brand partnerships?

The key takeaway is that creators should prioritize partnerships that make sense for them and their audience, focusing on quality over quantity, and not feel obligated to accept every deal that comes their way.

Outlines

00:00

🎯 Targeting Brands with TikTok Strategies

This paragraph discusses the importance of targeting brands that are already active on TikTok, as they understand the platform's value and are more likely to engage in paid partnerships. It advises creators to keep a list of brands they see advertising in their feed, as these are potential targets for collaborations. The paragraph also outlines three main campaign goal types for TikTok sponsorships: conversion, content repurposing, and brand awareness. It emphasizes the need to tailor sponsorship proposals to a brand's specific marketing objectives rather than offering generic packages.

05:00

📬 Professional Communication and Brand Deal Platforms

The second paragraph emphasizes the importance of having a professional email address listed in a creator's bio for brands to contact them. It explains that marketing professionals typically operate via email rather than direct messages, which is crucial for negotiations and contract agreements. It also encourages creators to sign up for brand deal platforms to increase their visibility to brands looking for partnerships. The paragraph shares a personal anecdote about a significant deal that came through an influencer platform after a period of inactivity, illustrating the value of being open to various opportunities.

Keywords

💡TikTok

TikTok is a social media platform known for its short-form videos. In the context of the video, it is the primary platform where creators seek brand partnerships. The script emphasizes the importance of TikTok for brands to engage with their audience and the challenges creators face in securing paid partnerships on the platform.

💡Brands

Brands in this video script refer to companies or businesses that seek to collaborate with social media creators for marketing purposes. The script discusses how some brands are slow to adapt to new platforms like TikTok and the strategies creators can use to attract and negotiate with these brands.

💡Sponsorship

Sponsorship is the act of a brand supporting a content creator financially or through products in exchange for promotion. The video's theme revolves around how creators can secure sponsorships from brands on TikTok, emphasizing the need for creators to understand and articulate the value they provide to brands.

💡Media Kit

A media kit is a collection of documents or a digital presentation that creators use to showcase their brand, audience, and past work to potential sponsors. The script suggests that relying solely on a media kit may not be effective for brands with specific marketing objectives and encourages a more tailored approach.

💡Campaign Goals

Campaign goals are the objectives that brands aim to achieve through their marketing efforts. The video outlines three types of campaign goals: conversion, content repurposing, and brand awareness. Understanding these goals is crucial for creators when pitching to brands and negotiating sponsorships.

💡Influencer Marketing

Influencer marketing is a form of marketing where brands collaborate with influencers to promote their products or services. The script touches on the importance of this marketing strategy and how creators can position themselves to be attractive to brands for influencer marketing campaigns.

💡Email Communication

Email communication is highlighted in the script as the preferred method for professional marketers to engage with creators. It is suggested that creators should move conversations about potential partnerships from direct messages to email to facilitate a more formal and professional arrangement.

💡Brand Deal Platforms

Brand deal platforms are online marketplaces where creators can connect with brands for potential partnerships. The script encourages creators to sign up for these platforms to increase their visibility and access to brand opportunities, despite the potential confusion of multiple platforms.

💡Niche Neighbors

The term 'niche neighbors' refers to other creators within the same niche or area of expertise. The script advises creators to support these peers, as doing so can lead to networking opportunities and potentially being introduced to brands that are a good fit for their audience.

💡Free Product Offers

Free product offers are a common form of brand outreach where creators are given products for free, often in hopes of promotion in return. The video script advises creators not to dismiss these offers outright but to use them as opportunities to educate brands on the value of a long-term partnership.

💡Bad Deals

Bad deals refer to sponsorships that do not align with the creator's value or audience needs. The script warns against accepting low-quality deals that do not provide sufficient compensation or strategic value, as doing so can hinder the pursuit of more lucrative and meaningful partnerships.

Highlights

Target brands already active on TikTok for easier collaboration.

Keep a list of ads in your feed to identify brands that align with your audience.

Understand three campaign goal types: conversion, content repurposing, and brand awareness.

Diversify your approach to sponsorships based on specific marketing objectives.

Include your email address in your bio for professional communication with brands.

95% of influencer recruiters prefer email over direct messages for professionalism.

Sign up for brand deal platforms to increase opportunities for brand partnerships.

Engage with creators in your niche to learn about brand partnerships and build relationships.

Support other creators to foster goodwill and potential introductions to brands.

Don't ignore free product offers; use them as opportunities to educate brands on the value of long-term partnerships.

Provide a template for negotiating free product offers into paid partnerships.

Avoid taking bad deals that don't align with your audience or personal brand.

Focus on quality over quantity when it comes to brand partnerships.

Learn to cold outreach to dream brand partners for high-paying deals.

Understand that not all brand outreach has to result in a deal; prioritize strategically.

The importance of having a robust social media presence for credibility and brand introductions.

Mental shift towards viewing sponsorships as strategic opportunities rather than quick gains.

Transcripts

if you're struggling to get brands to

pay you money on tick tock and instead

they're offering free products or gift

cards or promo codes really let me teach

you seven ways to make the duolingo owl

himself deliver a giant bag of cash to

your doorstep tip number one target

brands that already get it look most

brands still don't understand tick tock

yes i know it's been around for a long

time but brands move really slowly so

when you come in and you're like let's

go go go gotta jump on this trending

audio you've only got 48 hours before

this cultural moment is gone pay me 2

000 let's do this they're sitting here

thinking

security listen to me very closely it is

so much easier to convince brands that

are already on tick tock to work with

you whether they're running ads on the

platform or at the very least have

claimed their brand's handle they get it

they get that there's value in having a

tick tock strategy and you could still

try to work with brands that are just

starting to dabble with it but just be

prepared for that negotiation that

entire sales process to be harder and

longer so starting today keep a running

list of the ads that you see in your

feed because they're clearly targeting

people just like you and if you have

other people in your audience just like

you that the brand can tap into

organically that's the story you tell in

your pitch which leads me to tip number

two stop trying to fit brands into your

tiny little box of how they can sponsor

you a lot of times how this manifests as

a brand will reach out and a creator's

very first gut instinct is to just send

them their media kit which has a bunch

of packages that the brand can select

and while that might be helpful to a

brand that has no idea what they're

doing on tick-tock that's not helpful at

all to a brand that has a very specific

marketing objective in mind look every

single sponsorship you will ever do on

tiktok will have one of three campaign

goal types the first is conversion where

the only thing they care about is

driving some sort of specific measurable

outcome like sales and the second is

content repurposing where they say hey

you know we just really love your

content and actually we just want to

repost it on our tick tock handle or for

paid advertising and the third campaign

goal type is brand awareness where the

brand just says well you know we just

want to try out this newfangled thing

called tick-tock and we don't really

know how it works but we're willing to

pay you ten thousand dollars to make a

video for us i don't know where that

accent came from but you think i'm

joking but i'm not there are brands out

there who are still kicking the tires on

tick tock as a tactic so anytime a brand

says something squishy like oh well we

just want to spread the word get a bunch

of impressions and engagement

congratulations because it's time to

raise your rates the other really

important mindset shift is that by

throwing out that old dusty media kit

and coming at it from a perspective of

how can i solve this brand's problems

how can i help them accomplish this

marketing objective everything is going

to change for you trust me tip number

three add your dang email address to

your bio it's absolutely critical to

understand that 95 of the time the

people responsible for recruiting

influencers for paid campaigns are not

the same people who control the brand's

social handles especially if the brand

outsources their influence or marketing

strategy to an advertising agency that

person definitely does not have access

to the brand handle unless that agency

also handles community engagement i know

this might seem a little messy a little

confusing but all you need to know is

that if it is a legitimate brand they

don't want to communicate with you in

the dms they want to communicate with

you via email because that's how

professional marketers operate and if

they are dming you get that convo out of

the dms as quickly as possible because

you're a professional creator right so

even if the brand is saying oh you know

it's okay we can use this dm thread as

proof of our partnership you need to put

your foot down and say let's actually

move it over here so it's easier for you

to send me the creative brief and the

contract and most importantly i can send

you my invoice when we're done tip

number four you've gotta sign up for all

the brand deal platforms that have tick

tock opportunities so if you don't know

what i'm talking about brand deal

platforms are basically websites that

you can sign up for authenticate your

tick tock handle and whenever there is

an opportunity with the brand they'll

contact you or oftentimes these

platforms have marketplaces where you

can actually browse ongoing

opportunities with brands and submit

applications i know a lot of creators

out there who grumble about the oh

there's like 50 million platforms out

there i'm just fed up with it and i hear

you it can get kind of confusing but

spending half a day signing up for all

of them is well worth your time in my

opinion my wife and i had a situation

where a random new influencer platform

reached out to us about signing up and

we said okay sounds good signed up for

it didn't hear anything from them for

six months and then they brought us a 30

000 deal the beautiful thing about being

a creator is you never know where your

next deal is gonna come from so just

keep that perspective even if it feels

annoying by the way i have a newsletter

where i share paid sponsorship

opportunities every single week so make

sure to sign up using the link below or

just go to creatorwizard.com join tip

number five start following everyone in

your niche and becoming their biggest

supporters say what yeah every single

time they get a deal you're in their

comment section saying oh

congratulations this is amazing this is

a perfect partnership for you fire emoji

you better believe they're gonna notice

that especially if you do it for three

months straight let's face it we can all

be a little self-conscious sometimes as

creators and feel nervous when we post a

sponsorship that people are gonna send

us hate so when you're in there cheering

them on it feels good so aside from

being a nice thing to do this

accomplishes two things first you start

becoming familiar with the types of

brands that are partnering with other

creators in your niche and second the

next time that creator gets a

partnership with your dream brand you

won't feel as uncomfortable dm'ing them

congratulating them again and asking for

an introduction to the brand obviously

you have to be putting in the work and

have a robust presence yourself on

social media so that the creator feels

comfortable making that introduction but

as long as you do it'll be a no-brainer

because of how much you've supported

them and you know what they could say no

or they could ghost you but they could

also say yes so the moral is stop

looking at everyone else on tiktok as

your competitors and as my friend shelly

likes to say they're your niche

neighbors tip number six don't ignore

brands offering you free products this

is one of the biggest mistakes i see

creators on tik tok making they just

instantly delete those emails and i get

it it can be frustrating especially if

you're getting a large volume of free

product offers and these take quite a

few different forms by the way brands

offering ambassadorships brands offering

gift cards or brands offering affiliate

programs or brands wanting to send a pr

mailer in exchange for posts or a brand

saying well the products already

expensive that should be sufficient i

could go on and on i've heard it all but

your reaction to that should not be

how dare you it should be okay awesome

this is an opportunity for me to educate

this brand for example what if they say

hey well you know we just want to do a

trial and then if all goes well we can

talk about compensation for next time

your response should not be hey thanks

but i'm only prioritizing paid

partnerships right now your job is to

help them understand that one post is

not enough to determine success in fact

here's a template for you hi name

appreciate you sharing this in my

experience it actually takes several

posts to measure the success of a

partnership for example when i'm able to

repeatedly illustrate to my audience

that i'm continuing to love and use a

product it builds credibility and

increases purchase intent also if we

partnered through june for monthly posts

we could meet periodically and analyze

the results from each post and change

our approach if needed i'm sure you've

found the same type of long-term outlook

is required to see success when running

ads on facebook and instagram let me

know if you'd like me to send over a few

investment options for what a

collaboration like this could look like

now if i'm the brand wow you've got my

attention this creator is speaking my

language right they understand that we

need to get a return on this investment

yeah they're definitely not like the

other creators we talk to right so

they've got a point maybe paying them

makes sense by the way that template

along with many others is part of my

course gifted to paid where i teach you

how to convert free product offers into

paid partnerships so check the link

below to learn more or go to

giftedtopay.com and tip number seven

stop taking bad deals i know this is

easier said than done but if you

continue to take these onesy twozy deals

and mutter under your breath that all

brands are out to screw me well then

that is gonna be a vicious cycle when

you take those deals anyway you're not

going to have the time in your day to

spend strategizing about how to actually

intentionally target and pitch your

dream brand partners because let me tell

you some of the most lucrative deals

that my wife and i have landed over the

years have not been from them emailing

us no they've been from cold

outreach by the way if you want to learn

more about how we've made over three

million dollars working with brands i

have a comprehensive course called brand

deal wizard where i take you through the

entire process so just click the link

below or go to branddealwizard.com i

truly believe that one of the most

powerful mental unlocks comes when you

finally realize that just because a

brand is reaching out to you doesn't

mean you have to do the deal the

sponsorship has to make sense for you

and your audience and if you keep that

as your north star i guarantee you that

getting high paying brand deals with

your dream brand partners will start

getting a lot easier so look we're not

done here watch this video where i teach

you how to pitch a brand from start to

finish because you're ready to do this

right so click the video