SPSS apss

Summary

In this video, the speaker outlines an individual assignment for a course on SPSS application. Students are tasked with analyzing an article by Dr. Tirta, who conducted research on influencer marketing using SPSS. Students are encouraged to read the article thoroughly, focusing on the results and discussion sections, then create a creative video presentation summarizing the findings. The goal is not just to repeat the data, but to analyze it and offer insightful conclusions. Videos should be uploaded to YouTube and shared via a Google Form for submission.

Takeaways

• 😀 The assignment is part of the SPSS application course and is focused on midterm evaluations.
• 😀 The task is individual, and requirements may vary based on the instructor.
• 😀 You will receive a link to an article written by Dr. Tirta, who recently completed his MBA at ITB.
• 😀 The article discusses 'influence marketing' and analyzes the impact of macro and micro-influencers on brands.
• 😀 Dr. Tirta's research uses SPSS for quantitative analysis, similar to what you’ve been learning in class.
• 😀 The most important section to focus on is the 'results and discussion,' which contains detailed data analysis, including gender and survey opinions.
• 😀 After reading and understanding the data, you are to create a presentation video analyzing the findings from Dr. Tirta’s research.
• 😀 The video should not be a traditional presentation but instead should creatively analyze and provide insights into the data.
• 😀 In your presentation, go beyond summarizing – provide a deeper analysis and share what you found interesting or insightful from the data.
• 😀 Once completed, upload the video to YouTube (make sure it’s not private) and submit the link through the Google Form provided in the group.
• 😀 If you have any questions, you are encouraged to ask in the group.

Q & A

What is the main objective of the assignment in the SPSS application course?

The main objective is to analyze and present the results of Doctor Tirta's research on influence marketing using SPSS. Students are expected to review the article, focus on the results and discussion sections, and create a creative video presentation of their findings and insights.

Who is Doctor Tirta, and what is his educational background?

Doctor Tirta is a researcher who has completed his MBA at ITB. He has conducted research on influence marketing and analyzed the effects of macro and micro-influencers on brands using quantitative methods, particularly SPSS.

What specific aspects of the article should students focus on for the assignment?

Students should focus on reading the article in detail, especially the results and discussion sections. They need to study the data presented, such as gender breakdown and participant opinions on the questionnaire, and analyze these findings.

What type of video presentation is expected for the assignment?

The video presentation should not be a simple reading or summarization of the article. Students are expected to creatively present their analysis of the data, offer insights, and potentially draw their own conclusions based on the research findings.

How should the video be uploaded, and what are the requirements for submission?

The video should be uploaded to YouTube with the video set to 'public'. After uploading, students need to submit the YouTube link through a Google Form provided in the group.

What is the key focus of Doctor Tirta's research in the article?

Doctor Tirta's research focuses on influence marketing, specifically how macro and micro-influencers affect brand perceptions and behaviors. The research employs quantitative methods, with data analyzed using SPSS.

What is expected in the analysis of the data from the article?

Students are expected to read the data carefully and provide their own analysis. This involves identifying interesting trends, summarizing key findings, and potentially offering personal insights or conclusions that go beyond what is discussed in the article.

What is the significance of the results and discussion sections in the article?

The results and discussion sections are crucial because they contain the detailed data and insights from the research. These sections help students understand how the research findings were derived and provide the basis for their own analysis and interpretation.

What should students avoid in their video presentations?

Students should avoid merely reading or summarizing the article in a typical presentation style. Instead, they should focus on creatively analyzing the data and presenting their findings in a way that engages the audience and provides deeper insights.

How can students ensure their video is properly submitted?

To ensure proper submission, students should upload their video to YouTube, ensure the video is set to 'public', and then submit the YouTube link via the Google Form shared in the class group. They should also check that the video is accessible and not set to private.