Daya Tarik Kemasan (Pertimbangan Desain dan Bentuk Kemasan)

Summary

This video discusses the essential factors to consider when designing product packaging. It highlights five key elements: understanding the product and its selling points, adapting packaging for different sales methods (e.g., supermarkets vs. small stores), catering to consumer demographics, choosing between primary, secondary, and transport packaging, and ensuring ease of use for consumers. The video emphasizes that successful packaging combines visual appeal, functionality, and user-friendliness, leading to increased product sales.

Takeaways

• 😀 Effective packaging appeals to both visual and functional aspects to attract consumers.
• 😀 To create an ideal packaging design, consider the product's unique selling points and study competitors' designs.
• 😀 Packaging design may vary depending on the sales channel (supermarket, department store, or online).
• 😀 Consumer characteristics, such as age, gender, income, and location, should guide packaging decisions.
• 😀 Packaging designs should cater to the target market’s preferences, such as color choices for different genders.
• 😀 Consider varying packaging for different consumer income levels—simple designs for lower-income and more elaborate ones for higher-income groups.
• 😀 Packaging can be categorized into primary, secondary, and transport packaging based on its function.
• 😀 Primary packaging directly holds the product, like candy wrappers, while secondary packaging groups several primary packages together.
• 😀 Transport packaging is used for shipping goods, with size, weight, and shipping method affecting its design.
• 😀 Ease of use is a crucial factor in packaging, ensuring that it is easy to open, reseal, and potentially reuse.
• 😀 Attention to packaging design ultimately drives sales and enhances consumer experience, contributing to increased product success.

Q & A

What are the two main aspects of packaging attraction discussed in the video?

The two main aspects of packaging attraction are visual appeal and functionality.

How can understanding visual and functional attractions of packaging help businesses?

By understanding these attractions, businesses can better envision the packaging that will suit their product, ensuring it captures consumer attention while serving its practical purpose.

What factors should be considered when determining the design and shape of packaging?

Key factors to consider include the product itself, how it will be sold, the target consumer, the type of packaging (primary, secondary, or transport), and the ease of use for consumers.

How does the product affect the design and shape of its packaging?

The product’s unique characteristics, such as its selling points and how competitors design their packaging for similar products, will guide the design and shape of the packaging to enhance its appeal and functionality.

Why is the method of selling important for packaging design?

The method of selling affects packaging design because it needs to align with the store environment or sales channel, such as supermarkets, department stores, or online platforms, each requiring different design considerations for visibility and security.

How does the consumer's profile influence packaging design?

Factors like age, gender, income level, and geographic location impact the design choices, such as colors or typography, to appeal to specific consumer segments effectively.

Can you provide an example of how consumer income levels affect packaging design?

An example is the difference in packaging for cassava chips aimed at middle-low income consumers, which is simpler and found in kiosks, versus cassava chips aimed at higher-income consumers with more sophisticated packaging for supermarkets.

What are the three types of packaging discussed in the video?

The three types of packaging are primary packaging (directly holds the product), secondary packaging (used to group primary packages), and transport packaging (used for shipping and logistics).

Why is ease of use important in packaging design?

Ease of use ensures that consumers can easily open, close, or reuse the packaging, which directly impacts their experience with the product and can influence repeat purchases.

What role does transportation play in determining packaging design?

Transportation affects packaging choices based on factors like product size, weight, and the mode of transport (land, sea, air), which will influence whether sturdier or more protective materials, like cardboard or wooden boxes, are needed.