How I Got Added To 284,362 Spotify Playlists This Year

Summary

In this video, the artist shares a comprehensive strategy for promoting their music effectively using Spotify and ad campaigns. Key tactics include creating deep links to playlists, which encourage listeners to engage with multiple tracks, and using paid advertising to reduce the cost per listen. Despite recent changes by Meta affecting autoplay features, the artist highlights the importance of driving traffic through ads and building a dedicated fanbase beyond relying solely on algorithmic recommendations. With an emphasis on strategic promotion and personal engagement, the video offers valuable insights for artists looking to grow their audience.

Takeaways

• 😀 Create a curated playlist of your music to encourage listeners to hear multiple tracks, lowering the cost per result (CPR) in ads.
• 😀 Use a 'magic link' to share playlists that automatically start playing your song, helping listeners engage with multiple tracks.
• 😀 The more songs a listener hears, the lower your cost per result becomes. If they listen to 87 songs, your CPR can drop significantly.
• 😀 To maximize engagement, aim for listeners to follow you and save the playlist, ensuring a future audience for new tracks.
• 😀 Due to recent changes in Facebook and Instagram's terms of service, Spotify deep links no longer autoplay directly, but they still work with an extra step.
• 😀 Share your playlist links through alternative channels like emails or SMS to avoid dependency on social media algorithms.
• 😀 To promote effectively, connect your Spotify account with Facebook Pixel and generate a custom access token to run targeted ads.
• 😀 Use Hyped, a platform for setting up Spotify ads, allowing for more control over playlist promotions and ad targeting.
• 😀 Include a clear call to action in your ads to encourage listeners to open the Spotify app and engage with your content.
• 😀 Spend strategically on advertising, selecting specific target interests like similar artists to ensure your music reaches the right audience.
• 😀 Building an audience is an active effort—whether through organic content or advertising—artists must take charge of getting their music heard.

Q & A

What is the purpose of creating a playlist for music promotion in this context?

The playlist is created to curate a sequence of songs for listeners, allowing them to listen to multiple tracks from the artist, increasing engagement and exposure. It helps reduce the cost per result (CPR) by encouraging listeners to explore more than one track.

How does the 'magic link' work in promoting a track?

The 'magic link' is a unique URL generated from the playlist that automatically starts playing the selected song and continues playing the following tracks in the playlist. This is designed to keep listeners engaged for longer periods, benefiting the artist's promotional efforts.

What is the impact of listeners playing multiple songs on cost per result (CPR)?

The CPR decreases as listeners play more tracks. For example, if a listener plays 10 songs, the CPR becomes significantly lower (e.g., 5 cents per track), making the advertising process more cost-effective.

What issue has Meta (Facebook/Instagram) caused with deep links, and how does it affect the promotion process?

Meta’s recent changes prevent automatic playback of tracks through deep links on platforms like Facebook and Instagram. Instead of playing the song right away, the user is directed to a page where they must manually open the Spotify app to start playback. This added step can reduce the smoothness of the experience for users.

Why is it important for artists to build a fanbase outside of social media platforms like Facebook and Instagram?

Building a fanbase outside social media platforms ensures that the artist has more control over their audience and isn’t reliant on algorithm changes. This includes collecting emails and engaging with fans via direct communication channels, which are more reliable than relying solely on algorithmic reach.

What role does Hyped play in the music advertising process?

Hyped helps artists create ads by connecting their Spotify playlists and Facebook accounts. The platform enables targeting of specific audiences and allows for the promotion of tracks through well-curated ads, helping artists expand their reach.

How does Hyped generate audience interest for a track?

Hyped uses AI to suggest artists with similar sounds, helping to generate targeted audience interests for the ad. Artists can also manually select interests based on their knowledge of their music’s target audience.

What is the significance of choosing the right target audience for music ads?

Selecting the right target audience is crucial because it ensures the ad reaches people most likely to enjoy the music. By targeting specific demographics and artist interests, ads can lead to higher engagement and more successful promotional campaigns.

What factors influence the choice of ad budget and how does it affect the outcome of the campaign?

The ad budget determines how much an artist is willing to spend on the promotion. The budget affects the reach and frequency of the ads, with higher budgets typically leading to a broader audience and more interactions. However, targeting specific regions (e.g., Tier 1 or Tier 2 countries) can also influence costs and results.

How does the artist track the success of their ads, and what metrics are most important?

The artist can track ad performance through metrics like link clicks, cost per click, and the total number of streams. A decrease in cost per click while increasing link clicks indicates a successful ad campaign. Monitoring the number of streams and engagement helps determine the ad's effectiveness.