DO ZERO A 100 MIL REAIS OU FICO CARECA | Desafio Dropshipping

Summary

In this video, a YouTuber shares his journey of running a 10-day dropshipping challenge, aiming to generate R$ 100,000 in sales. He emphasizes using TikTok Ads and creative strategies to drive paid traffic and scale ads effectively. By testing five creatives and adjusting budgets based on performance, the speaker achieves over 300 sales and a profit of R$ 20,000, even though he faced setbacks like product refunds. The video ends humorously with the speaker shaving his head as part of a bet, motivating viewers to take action and use proven strategies in their own business ventures.

Takeaways

• 😀 The speaker uses a strategy of leveraging viral content from existing videos to boost their own sales in dropshipping.
• 😀 They focus on choosing a product that is both highly marketable and has the potential to go viral, particularly on platforms like TikTok.
• 😀 Organic traffic is effective but slow; hence, paid traffic (specifically TikTok ads) is used for faster results in the 10-day challenge.
• 😀 The speaker promotes a unique 'breach' strategy, offering free content that teaches people how to make money without spending on ads.
• 😀 TikTok Ads are favored due to a cashback feature that allows the speaker to get their ad spend refunded up to a certain limit.
• 😀 A budget of approximately 20-30k BRL is set for ad campaigns, with the aim of scaling up once successful ads are identified.
• 😀 Ads are optimized by testing five different creatives, monitoring which one performs best, and scaling successful ads by increasing the budget.
• 😀 The challenge's goal is to generate 100k BRL in sales, but the speaker achieves nearly 100k after refunds and cancellations are accounted for.
• 😀 Even with a significant ad spend (around 30k BRL), the speaker’s total profit after product costs, ads, and taxes is around 25k BRL.
• 😀 The process emphasizes consistent monitoring of metrics, such as sales and cost per conversion, to quickly adjust ads for better results.
• 😀 The speaker humorously includes a personal moment where they follow through on a bet to shave their head if the sales target is met.
• 😀 They caution viewers not to abuse TikTok’s cashback system and to avoid fraudulent behavior, ensuring fair use of the platform’s promotional tools.

Q & A

What is the main strategy used in the video to scale the dropshipping business?

The main strategy is using paid traffic, specifically TikTok Ads, to scale the dropshipping business quickly. The speaker prefers paid ads over organic traffic due to the speed at which sales can be generated, especially in the context of a 10-day challenge.

Why did the speaker choose TikTok Ads over other platforms like Facebook or Google Ads?

The speaker chose TikTok Ads because of a special cashback offer. With this offer, all money spent on TikTok Ads is returned to the user, making it a cost-effective option for running ads and scaling the business.

What is the 'gap' strategy mentioned in the video?

The 'gap' strategy is a content approach where the speaker offers educational materials that teach how to generate sales without spending money on ads. This strategy is designed for those who want to succeed with organic traffic.

How does the speaker monitor the performance of their TikTok ad campaigns?

The speaker monitors the performance of the ad campaigns by analyzing key metrics such as sales conversions. They use five different ad creatives and, if a creative does not perform well, they stop it and reallocate the budget to better-performing ones.

What happens if a TikTok ad creative does not generate sales?

If an ad creative does not generate sales, it is quickly turned off. The speaker does not believe in continuing to invest in underperforming ads and prefers to focus the budget on creatives that show better results.

What was the total investment in ads during the 10-day challenge, and what was the return?

The total investment in TikTok ads was approximately $30,000. The campaign resulted in over 300 sales, with a profit of around $25,000 after factoring in product costs and taxes.

How did the cashback offer from TikTok affect the campaign's profitability?

The cashback offer from TikTok was a significant factor in the campaign's profitability. The speaker received a $500 cashback after spending over $4,000, which effectively reduced the cost of ads and contributed to a higher profit.

Why was the speaker unable to hit the $100,000 sales target?

The speaker was unable to hit the $100,000 sales target due to some cancellations and refunds, which lowered the total revenue. Although the sales exceeded $100,000, the cancellations brought the final total down to $98,000.

What did the speaker learn from the challenges faced during the campaign?

The speaker learned the importance of quickly adjusting campaigns, especially when faced with issues like website problems that affect sales. They emphasize the need for flexibility and the importance of constantly monitoring metrics.

What is the final takeaway the speaker offers to the viewers?

The final takeaway is that success in dropshipping comes from sticking to basic strategies, testing different creatives, and being willing to invest in ads. The speaker encourages viewers to use the TikTok cashback link to lower costs and scale their campaigns.