Build YOUR Bussiness in 60 Minutes (BEGINNERS)

Summary

In this video, the speaker provides a step-by-step guide to launching and running a successful agency. They emphasize the importance of offering results-driven services, focusing on paid traffic, and tracking data to demonstrate value to clients. The process includes creating a brand, setting up a website and domain, and using a plug-and-play system for fast agency setup. The speaker encourages a shift in mindset from civilian money to business investments and introduces a 'whale season' event with exclusive resources and giveaways. Viewers are motivated to take action with practical tools for signing clients and growing their agency.

Takeaways

• 😀 Understand that offering results-driven services, like paid traffic, is essential for pricing and client retention.
• 😀 Start with simple branding: Choose a relevant agency name, get a domain, and create an email address for credibility.
• 😀 You don’t need a fancy website at first—focus on a functional website and email address to launch your agency quickly.
• 😀 Use tools like ClickFunnels or Wix to create a website without technical hassles, saving time and effort.
• 😀 Track and demonstrate client results (like leads or revenue) to justify your fees and prove the value you bring to clients.
• 😀 Focus on signing high-value clients who bring significant revenue, with examples like charging $2,500 per month for clients.
• 😀 Get paid upfront before delivering the service to ensure financial security and client commitment.
• 😀 Start with smaller clients and gradually scale by targeting larger clients who can afford higher service fees.
• 😀 Use a plug-and-play system (like the Agency Black Box) to streamline the process of signing clients and delivering services.
• 😀 Be mindful of how business owners think about expenses—recognize that $10,000 is a business expense, not personal money.
• 😀 Engage with the community through giveaways and social media posts to increase visibility and build a network of potential clients.

Q & A

What is the main business model being discussed in the script?

The main business model discussed is running a results-driven digital marketing agency, specifically offering paid traffic services, where the focus is on generating leads and revenue for clients.

Why is the speaker emphasizing a results-driven approach for agencies?

The results-driven approach allows agencies to clearly demonstrate the value they bring to clients, as they can track leads and estimated revenue, which helps justify higher rates and retain clients.

How does the speaker suggest pricing agency services?

The speaker recommends charging clients based on the results the agency delivers, such as a percentage of the revenue generated, and suggests that new agency owners start with more realistic pricing, like $2,000 - $2,500 per month for small clients.

How can agencies charge higher rates based on their results?

Agencies can charge higher rates by showing clients the amount of revenue or leads they have generated. By demonstrating the tangible impact of their services, they can justify charging higher fees.

What is the importance of understanding how business owners view money?

Understanding that business owners view large expenses as business costs, not personal expenses, helps agency owners set realistic pricing and avoid undervaluing their services.

What tools or platforms does the speaker recommend for setting up an agency website?

The speaker recommends using tools like Clickfunnels, which offers a 14-day free trial and templates for easy website setup. Alternatively, Wix is suggested as a free website builder with customizable templates.

What does the speaker offer to help with creating an agency website?

The speaker offers a free plug-and-play template for setting up an agency website on Clickfunnels and a 14-day free trial, allowing users to quickly set up a professional site without much effort.

How should a new agency owner approach finding clients?

New agency owners should focus on identifying potential clients who are willing to pay for paid traffic services, using targeted outreach strategies. The next episode will dive deeper into this process.

What is the speaker’s recommended workflow for running an agency?

The recommended workflow involves: starting the agency, finding clients, getting paid upfront before doing the work, delivering results, and continually acquiring new clients while maintaining existing ones.

What incentives does the speaker offer to encourage engagement during the 'whale season'?

The speaker offers daily giveaways of blue light blockers, and larger prizes like an iPhone 13 Pro, iPad, and AirPods Pro, as well as a chance to win a mentorship call by engaging with the content and commenting on social media.