A Day in the Life of a Marketing Manager | Indeed

Summary

In this video, Ron, a marketing manager at a non-profit organization, takes viewers through his daily routine. He emphasizes the importance of social media and digital marketing in promoting the organization and raising brand awareness. Ron's day involves managing emails, social media posts, and coordinating volunteers. He also discusses the unique challenges of non-profit marketing, such as adhering to government regulations and avoiding controversial content. The video highlights Ron's creative approach to engaging a younger audience through platforms like TikTok, showcasing the blend of traditional marketing skills with innovative strategies.

Takeaways

• 😀 Ron, the marketing manager, promotes the organization and raises brand awareness through various marketing channels.
• 📅 Ron's daily routine includes checking emails, posting on social media, answering calls, and ensuring volunteer availability.
• ☕️ A highlight of Ron's morning is getting iced coffee, showcasing a personal touch to his daily routine.
• 📱 He uses Hootsuite to manage and upload social media posts, emphasizing the importance of digital marketing tools.
• 🗓️ Ron schedules social media posts in advance using Google Calendars, demonstrating the value of planning in marketing.
• 📈 The pantry pickup event is promoted on social media to remind guests and raise community awareness of the service.
• 🎧 Ron is involved in brainstorming for the podcast '10 Questions At A Table', aiming to engage a younger audience.
• 📊 Non-profit marketing differs from for-profit in that it faces more regulations and focuses on mission delivery rather than commerce.
• 📈 Ron is tasked with attracting a younger demographic, particularly for volunteering, highlighting the need for marketing to evolve with audience trends.
• 🎨 To engage younger audiences, Ron explores using TikTok, showing adaptability in marketing strategies.
• 🚀 Creativity and thinking outside the box are crucial for success in marketing, as Ron points out the limitations of formal education in the field.

Q & A

What is Ron's role at the community table?

Ron serves as a volunteer and marketing manager, responsible for promoting the organization and raising brand awareness through various marketing channels including social media and traditional marketing.

What does Ron's daily routine typically involve?

Ron's daily routine includes checking emails, posting to social media, answering phone calls, and ensuring there are enough volunteers for the day, particularly for tasks in the kitchen.

How does Ron remind guests about the pantry pickup event?

Ron uses social media, specifically Hootsuite, to post reminders about the pantry pickup event to ensure guests remember to come and collect their pantry boxes.

Why is the pantry pickup event significant for the community?

The pantry pickup event is significant as it serves as a monthly service to provide essential pantry boxes to those in need, and it helps raise community awareness about the available support.

What tool does Ron use to schedule social media posts?

Ron uses Google Calendars to schedule social media posts, such as reminders for events like the air show where they sell tickets and generate proceeds.

How does Ron's team use the podcast '10 Questions At A Table'?

The podcast '10 Questions At A Table' is used as a platform to spread their message further and reach a new audience, particularly the younger generation in a college town, encouraging them to volunteer and get involved.

What challenges does marketing for a non-profit present compared to for-profit marketing?

Marketing for a non-profit involves more government regulations and restrictions on controversial or political content. The focus is more on spreading awareness rather than selling commerce.

Why is it important for Ron to keep up with digital trends?

Keeping up with digital trends is crucial for Ron to effectively engage with a younger demographic, especially in the context of volunteering and raising awareness for the community table.

What is the strategy behind using TikTok for the community table's marketing?

The strategy is to leverage TikTok's popularity among younger audiences to create lighthearted, engaging content that can attract them to the cause, showing that the community table is approachable and relevant to them.

What advice does Ron have for someone entering the field of marketing?

Ron advises that while education and training are important, being creative and thinking outside the box are equally crucial for success in marketing, as these qualities are not typically taught in school.

Outlines

00:00

📈 Day in the Life of a Marketing Manager

Ron, a marketing manager, showcases his daily routine at the community table, an organization he has been volunteering with for nearly a year. His responsibilities include promoting the organization, raising brand awareness, managing social media, and overseeing various marketing efforts. Ron's day starts with a coffee run and is filled with tasks such as checking emails, posting on social media, answering calls, and ensuring sufficient volunteer staffing. A significant part of his day is dedicated to preparing for events like the pantry pickup, where he uses Hootsuite to schedule and post reminders about the event. The goal is to ensure a smooth operation and to remind guests about the service, which is offered monthly. Ron also works on a social media calendar using Google Calendars, planning posts for upcoming events like an air show, for which they sell tickets to raise funds. The summary ends with Ron brainstorming for the podcast '10 Questions At A Table,' aiming to engage a younger audience and discuss topics like hunger's impact on the LGBTQ community.

05:01

🎓 Marketing in Non-Profits and TikTok Strategy

The second paragraph delves into the unique challenges and strategies of marketing within a non-profit organization. Unlike for-profit entities, non-profits face more government regulations and must avoid controversial or political content. The primary focus is on spreading awareness rather than commercial sales, although fundraising and donations are still crucial. As part of his role, Ron is tasked with attracting a younger demographic, particularly for volunteering. To achieve this, he explores the use of TikTok, a platform popular among younger users. With the help of his colleague Preston, Ron learns about various features and effects on TikTok, such as adding sunglasses or a mohawk to videos. They decide to create a lighthearted dance video as their first post, hoping it will resonate with the target audience and convey a welcoming message. The paragraph concludes with Ron emphasizing the importance of creativity in marketing, suggesting that while education and training are foundational, success in the field requires thinking outside the box—a skill not typically taught in schools.

Keywords

💡Marketing Manager

A marketing manager is a professional responsible for promoting an organization and raising brand awareness. In the video, Ron, the marketing manager, engages in various marketing activities such as social media management, digital marketing, and traditional marketing to achieve these goals. His role is crucial in ensuring the organization's message reaches the intended audience.

💡Social Media

Social media refers to the platforms and applications that enable users to create and share content or participate in social networking. In the video, Ron uses social media platforms to post updates, remind guests about events, and engage with the community. It's a key tool in his marketing strategy to maintain engagement and visibility.

💡Brand Awareness

Brand awareness is the degree to which a potential consumer recognizes a brand or its products. The video highlights Ron's efforts to promote the organization and raise its brand awareness through various marketing activities, which is essential for a non-profit to attract volunteers and donors.

💡Digital Marketing

Digital marketing encompasses the marketing efforts that use digital channels to reach and convert leads into customers and retain them. In the video, Ron's work in digital marketing includes managing the organization's social media presence, which is a significant part of his role as a marketing manager.

💡Volunteer

A volunteer is an individual who offers their time and effort to help others or the community without financial gain. The video script mentions volunteers several times, emphasizing Ron's role in coordinating and ensuring their involvement in the organization's activities, such as working in the kitchen.

💡Community Engagement

Community engagement refers to the process of working collaboratively with community members to address issues affecting the community. The video showcases Ron's efforts to engage the community through social media, events, and services, which is vital for a non-profit organization to serve its community effectively.

💡Non-Profit

A non-profit organization is a group that operates for purposes other than making a profit, typically to address social or community needs. The video is centered around the operations of a non-profit, where Ron works as a marketing manager, highlighting the unique challenges and goals of such organizations.

💡Event Management

Event management involves planning and executing events, such as fundraisers or community gatherings. In the video, Ron is seen preparing for a 'pantry pickup' event, showcasing his role in managing such events to ensure they run smoothly and achieve their objectives.

💡Podcast

A podcast is a digital audio file made available for downloading to a computer or mobile device, so you can listen to it at your convenience. The video mentions Ron's involvement in creating a podcast called '10 Questions At A Table,' which is a strategy to reach a new audience and engage them with the organization's mission.

💡TikTok

TikTok is a social media platform known for its short-form videos, often featuring music and creative content. In the video, Ron explores using TikTok as a marketing tool to attract a younger demographic to the non-profit, indicating the platform's popularity and potential for reaching younger audiences.

💡Regulation

Regulation refers to the rules and directives that govern certain activities or industries. The video script mentions that non-profit marketing is subject to more regulation, particularly from the government, which influences how Ron must approach marketing strategies to ensure compliance.

Highlights

Introduction to Ron's role as a marketing manager and volunteer.

Ron's responsibilities include promoting the organization and raising brand awareness.

Daily tasks involve social media management, digital marketing, and traditional marketing.

Ron's morning routine includes getting coffee and starting the day with a positive interaction.

The importance of checking emails and phone messages as part of the daily routine.

Managing social media posts to remind guests about events and services.

Use of Hootsuite for uploading and managing social media content.

The pantry pickup event and its significance in the community.

Ensuring a smooth operation of events by coordinating volunteers and resources.

Utilizing Google Calendar for planning and scheduling social media posts.

Creating and scheduling promotional content for upcoming events like the air show.

Brainstorming session for the podcast '10 Questions At A Table' with the executive director.

The podcast's goal to reach a younger audience and engage them in the community.

The unique challenges of marketing for a non-profit organization.

The necessity to follow digital trends and adapt to platforms like TikTok for engaging a younger demographic.

Collaboration with colleagues to learn and utilize new social media features.

Planning the first TikTok post as a dance video to send a lighthearted message to the community.

The value of creativity and thinking outside the box in marketing.

Advice for aspiring marketers on the importance of innate creativity beyond formal education.

Transcripts

[MUSIC PLAYING]

Hi, I'm Ron.

And this is the day in the life of a marketing manager.

Let's go.

[MUSIC PLAYING]

I worked at the community table for almost a year.

My role as the volunteer and marketing manager

is to promote the organization and to raise brand awareness.

And basically, I do all their social media,

any kind of digital marketing, traditional marketing.

I don't have much of a routine other

than I go to get coffee every morning.

There's that iced coffee for you.

All right.

Thank you.

Have a fantastic day.

Thank you.

That's Wisconsin nice.

[RINGING]

Hi, Ron.

Good morning, April.

Are we all ready for the pantry?

Yes.

Great.

The tasks I do every day are really

marketing and volunteer-focused.

Checking email, posting to social media,

answering any phone calls that come in,

and ensuring that we have enough volunteers for the day

to work in the kitchen.

So when I come in, I have a daily routine I do.

I always check emails, phone any phone messages

I had the night before, and then I

have to do my social media post.

And today we actually have an event we're doing,

the pantry pickup, so I do have to do a post immediately.

So to upload our social media I use Hootsuite,

but I premade a post, I just have to upload it.

And it's going out into the social media world.

And here is how I tell if it was posted.

And so it is up.

So I just made a post for the pantry box pick up.

The main reason why I post this is

because some of times our guests forget that it's today,

and we just want to remind them so that they do come and get

their pantry boxes as much needed.

The other goal is to make sure that the community is aware

that is a service that we offer once a month.

So it's 10:00 AM, we're doing a pantry today.

We have 15 people picking up.

One person has already been here, which is great.

So my job is really to make sure that this goes smoothly today.

I promoted it

[RINGING]

Hello.

Hi.

I'm here to pick up.

All right.

You will have four box--

so are you right there?

Yup.

OK.

Oh my goodness.

[CHUCKLES]

All righty.

Thank you.

So a big part of my day is working on a social media

calendar.

I use Google Calendars for it.

And all I do is I schedule a post.

The one I have next is the air show, which

is coming here in two weeks.

We are selling tickets, and we get proceeds

from those tickets.

So yesterday, I actually made the post in Canva.

It lets you schedule Instagram and Facebook.

Just says, "Last day to purchase tickets."

I will schedule that one for the 2nd of June.

And so I go here, you see all of our scheduled posts,

and there you go.

So now I'm doing a brainstorming session

for our podcast, "10 Questions At A Table,"

with executive director, TJ.

So we started our podcast in February of this past year.

We thought it's a good way, one, to get the message out

even further, but also to reach a new audience.

It really is a great platform for the younger generation

that we have, being in a college town, for them to listen to us

and get involved in not just volunteering,

but also to come down and get meals too if they need it.

So I came up with some questions.

How do they think hunger affects the LGBTQ community?

Yeah, that would be a good one to help

us get that information so we can even

know for ourselves too.

And the last one, we always ask this

at the end of our regular podcast, what

can we at the community table do better to help them?

Hello.

Hi.

So marketing for a non-profit is quite

different from a for profit.

One, we have more regulation from the government.

And we have to watch what we post, what we use in marketing,

we can't do anything controversial or political.

Also we have a direct mission, we're not necessarily

selling commerce.

Yes, we do want some fundraising money and donations.

It's more important that we get the word out.

So part of being a marketing professional

is to keep up with all the digital trends,

especially in social media.

And I've been tasked with bringing

in a younger demographic, especially for volunteering.

So there's no better way to bring in a younger group

than to use TikTok.

My colleague here, Preston, definitely

knows how to use TikTok.

So I want him to show me some of the features,

and why we would use it for the community table.

I've heard that you can do like really silly, funny, like wigs,

and mustaches, and hats, and everything else on there.

Do you know how to do that as well?

Yeah.

All right.

So here Ron, we have different appearances

and different effects.

So like this one, you have sunglasses that you have on

and a purple mohawk.

Yeah, that's from my punk days, that's not a good one.

So, yeah, let's see--

let's see what this one does.

So I just hit it, right?

That's all I do?

Mhm-hm.

Yeah.

So--

Oh--

That one changes your eyes and adds some powder to your face.

Some powder.

Goodness.

Yeah.

Just a little bit.

Great.

So are you going to help me with this video we're doing?

Yes.

I can definitely help you out with that.

Sweet.

All right.

I'm looking forward to it.

We decided our first TikTok post was going to be a dance.

And it's going to be silly, it's going to be lighthearted,

but we hope it also sends a message

that we are here for them.

[MUSIC PLAYING]

[LAUGHING]

I think that works.

Yeah.

That's not bad, honestly.

So it's pretty much at the end of the day.

I still have a couple of things I need to do.

So all I do then is double check with TJ

at the end of the day to see if there's

anything else I need to do.

And then my day is done.

Something I wish I would have known about marketing before I

entered the field would be education and training

are not everything.

Yes, they're important.

You definitely need to go to school

and learn the basics of marketing.

But you really have to be creative,

and you have to think outside the box

or you won't be successful.

And that's something they don't teach you.

You really have to have it in you.

Thanks for watching.

Give us a like, and be sure to subscribe to Indeed's channel.

See you next time.

Oh.

Wrong car, it's that car.

[LAUGHING]

Oops.