Video Introductions for Job Applications

Summary

In this video, career coach and business mentor Ronald Kennedy discusses how to make a job application stand out in a crowded market. He recommends creating a video application, especially for companies in the media or digital sectors. Ronald explains that a short, personalized video—introducing yourself, explaining why you’re interested in the company, and showcasing how you can add value—can be an effective way to catch the attention of hiring managers. He also suggests using Vidyard, a free tool for easy video recording and sharing, to help create a polished application.

Takeaways

• 😀 Video applications can help your job application stand out from the competition.
• 😀 Many job applications today are purely text-based, so a video application can be a unique differentiator.
• 😀 If you're applying to companies in the media or digital marketing sectors, video applications are especially effective.
• 😀 Video applications may feel uncomfortable, but they can be an excellent way to grab attention in a crowded inbox.
• 😀 In your video application, start by introducing yourself, including your name, location, and profession.
• 😀 Briefly explain why you’re interested in the company and the position you're applying for.
• 😀 Focus on how you can add value to the company and solve their problems, highlighting key parts of your cover letter.
• 😀 Conclude your video by making a clear call to action, asking them to get in touch for further discussion.
• 😀 End your video application with a thank-you for the opportunity to be considered for the role.
• 😀 Vidyard.com is a free tool that allows you to easily record and share video applications directly through your browser.

Q & A

Why should someone consider a video application for a job?

A video application can make you stand out in a crowded job market, as it is different from the typical text-based applications that recruiters often receive. It helps you grab the recruiter's attention, especially if you're applying to a company that values digital marketing and video content.

How can a video application help someone stand out from the competition?

By submitting a video application, you're offering a more personal, engaging, and memorable way to introduce yourself. It shows initiative and creativity, which can catch the recruiter's eye, especially when many applicants only submit text-based resumes and cover letters.

What should be included in a video application?

In a video application, include a brief introduction (your name, background, and profession), explain why you're interested in the company, discuss how you can add value or solve the company's problems, and end with a call to action inviting further discussion. Don't forget to thank the recruiter at the end.

Why is it important to include a call to action in the video?

A call to action encourages the recruiter to take the next step, whether it's scheduling an interview or reaching out to discuss your application further. It shows you're proactive and eager to engage.

What is the role of Vidyard in the video application process?

Vidyard is a free tool that allows you to easily record and share your video application. It integrates with your browser, making it simple to capture your video and generate a link that can be added to your job application.

What makes Vidyard a good tool for creating video applications?

Vidyard is user-friendly, free, and directly integrates with your browser, making it easy to start recording with just a few clicks. It simplifies the video creation process and makes it easy to share your video with potential employers.

Is it difficult to create a video application?

While creating a video application may feel uncomfortable, it's relatively simple, especially with tools like Vidyard. The key is to be clear, concise, and authentic while delivering the important points you would typically include in a cover letter.

How can a video application help you if you're applying to a company in the media or digital marketing sectors?

For companies in the media or digital marketing sectors, a video application showcases your understanding of digital content and video as a medium. It demonstrates your ability to create engaging, modern content, which may be highly valued in these industries.

How can a video application be similar to a cover letter?

A video application is like a condensed version of your cover letter. It includes key elements such as introducing yourself, explaining why you're interested in the company, and highlighting how your skills can help solve their problems.

What should you do at the end of a video application?

At the end of your video application, thank the recruiter for watching and reviewing your application. This shows gratitude and leaves a positive impression before the recruiter moves on to the next step in the hiring process.