5 Rahasia Bangun Kos-kosan Pasti Cuan

Summary

This video discusses the key strategies for selecting the right location when building a boarding house (kos-kosan). The speaker emphasizes the importance of understanding the target audience, choosing high-traffic areas such as campuses or office districts, avoiding premium-priced land, and steering clear of places too close to religious sites. Additionally, the video highlights the benefits of mixed-gender boarding houses and the importance of establishing in areas where boarding houses already exist. The speaker shares personal experiences and lessons learned, offering valuable advice for those looking to enter the property investment market, especially in the boarding house business.

Takeaways

• 😀 Know your target audience before building a kos-kosan. This helps in selecting the best location and understanding market needs.
• 😀 Choose a location with high foot traffic, like near campuses or office buildings, to attract more customers.
• 😀 Avoid premium areas with high land prices (e.g., R30 million per meter) as they don't always yield proportional returns for a kos-kosan.
• 😀 Ensure the property is not too close to places of worship to avoid unwanted attention or judgment from the community.
• 😀 Opt for locations that allow mixed-gender kos-kosans. This increases demand and rental income potential by catering to modern preferences.
• 😀 Select a location where there is already an established demand for kos-kosans. This reduces the risk of vacancy and ensures consistent rental income.
• 😀 Focus on areas where the target market (students, office workers, etc.) is prevalent and can commit to long-term stays.
• 😀 Avoid building kos-kosans in undeveloped or unproven areas based on rumors or speculative developments like new universities or offices.
• 😀 Consider the turnover rate when choosing a location. Office areas might have higher turnover, while campus areas tend to offer more stability.
• 😀 Do thorough market research before purchasing land. Avoid buying in high-cost areas unless you are ready to build more expensive properties like apartments or office towers.

Q & A

Why do many people fail in the boarding house business?

Many people fail because they are unable to identify the right target market. They often do not know the root cause of low occupancy rates, even when the facilities are excellent.

What is the main reason people struggle to attract the right audience for their boarding houses?

The main reason is choosing the wrong location. Without the right location, it becomes difficult to attract the right audience, which affects the success of the boarding house.

How does the speaker compare selecting a location for a boarding house to building a food and beverage brand?

The speaker compares selecting a location for a boarding house to building a food brand, like Chick and Go, by emphasizing the importance of understanding the target audience and their preferences before making decisions.

What lessons did the speaker learn from their failure in the food business?

The speaker learned that understanding the target audience is crucial. In their case, the customers had pre-formed judgments about the brand, which prevented the business from succeeding.

What are the five key factors to consider when choosing a location for a boarding house?

1. Choose a location in a crowded area, such as near universities, factories, or offices. 2. Avoid premium-priced areas. 3. Stay away from being too close to religious places. 4. Choose a location where mixed-gender boarding houses are allowed. 5. Pick an area where other boarding houses already exist.

Why is it better to avoid premium-priced areas for a boarding house?

Premium areas may have high land costs, but the rental rates do not increase proportionally. Investing in such areas might result in a loss because the rental rates won’t cover the high property costs.

What are the risks of building a boarding house too close to a religious site?

Building a boarding house too close to a religious site may lead to increased scrutiny, unwanted attention, and local disapproval, making it harder to run the business effectively.

Why is it important to know if a boarding house can be mixed-gender?

Knowing if a boarding house can be mixed-gender is crucial because it significantly affects rental income. Boarding houses that allow mixed-gender tenants can charge higher rents, sometimes up to 30-40% more.

What are the dangers of building a boarding house in an undeveloped area based on rumors?

Building a boarding house in an area based on unconfirmed rumors, such as the construction of a university, can be risky. The rumored developments might not materialize, and you could end up with a poorly located property.

Why is it preferable to choose a location where other boarding houses already exist?

It is preferable to choose a location with existing boarding houses because it indicates a proven demand. You can still compete by offering better facilities or slightly higher prices, and the demand for such accommodations is likely to be high.