TRÁFEGO PAGO na PRÁTICA para NICHO HOT! (passo a passo)

Summary

This video provides a comprehensive guide on using paid traffic strategies, particularly through Meta Business and Instagram, for effective marketing. The speaker shares insights from personal experience, showcasing how they’ve spent R$6,000 on ads with positive results. Key topics include audience targeting, the importance of remarketing, and how to optimize ads for better performance. The speaker encourages beginners to start small with a minimal budget and scale up as they see results. They also invite viewers to join a free Telegram community for ongoing support and networking in the world of paid traffic.

Takeaways

• 😀 Paid traffic involves paying for ads on platforms like Facebook and Instagram to drive traffic to your business or product.
• 😀 Meta Business (Facebook Ads Manager) offers more control over targeting, budget management, and ad performance compared to Instagram's 'Boost Post' feature.
• 😀 In Meta Business, you can choose from campaign objectives like awareness, traffic, engagement, leads, and conversions depending on your goals.
• 😀 To run effective campaigns, choose high-quality content to promote, such as posts or stories, and consider reusing archived stories for better reach.
• 😀 Custom audiences are essential for targeting specific groups. Creating saved audiences helps to optimize campaigns and remarketing strategies.
• 😀 Remarketing ads are highly effective, as they target people who have already interacted with your content or ads, improving the likelihood of conversion.
• 😀 Even a small ad budget (e.g., R$ 1 per day) can lead to meaningful results if managed effectively and reinvested to scale the campaign over time.
• 😀 Monitoring key metrics like cost per click (CPC) and click-through rate (CTR) is crucial for evaluating ad performance and optimizing spend.
• 😀 When using a new ad account, it's better to create custom audiences within the Ads Manager rather than using Instagram's default targeting options.
• 😀 The tutorial encourages continuous learning, starting small, and gradually increasing investment as you see successful results from your paid campaigns.
• 😀 Joining free communities like Telegram groups can provide additional networking opportunities and support from peers and experts in the industry.

Q & A

What is paid traffic and how does it work?

Paid traffic refers to paying for advertisements to drive traffic to your business or website. In this script, the main platforms discussed are Facebook and Instagram, where ads are placed either through the Meta Business Manager or the 'boost' option directly on Instagram.

Which platform does the speaker prefer for running paid traffic campaigns?

The speaker prefers using Meta Business Manager for running paid traffic campaigns because it offers more control and better targeting options compared to boosting posts directly on Instagram.

What are the different campaign objectives available in Meta Business Manager?

In Meta Business Manager, you can choose from several campaign objectives such as recognition, traffic, engagement, lead generation, sales, and app promotion.

How does the speaker use Instagram Stories for paid traffic?

The speaker uses Instagram Stories to promote content by archiving posts after 24 hours and then selecting them to promote as part of their paid campaign in Meta Business Manager.

What is remarketing and why is it important in paid traffic?

Remarketing is a strategy where you target people who have already interacted with your content but didn't convert (e.g., join your group or purchase your product). It is important because it allows for cheaper ads and higher conversion rates.

How does the speaker set up the targeting for their ads?

The speaker uses custom targeting in Meta Business Manager, specifically selecting an audience based on European countries, age ranges (28-54 years), and gender (men). This targeted audience is chosen to ensure the best possibility of conversions.

What is the average cost per click (CPC) the speaker experiences?

The average cost per click (CPC) for the speaker's campaigns is around 9 cents. This is achieved by targeting a European audience, and despite paying for ads in Brazilian reais, the speaker sells in euros, leading to high profitability.

How much has the speaker invested in paid traffic campaigns, and what is the result?

The speaker has invested approximately R$ 6,000 in paid traffic campaigns. The results indicate that the investment is yielding positive returns, as the speaker would not continue spending money without seeing results.

What advice does the speaker give for those who don’t have a large budget to start with?

The speaker advises starting small, even with just R$ 1 per day, and gradually reinvesting any profits. The key is to start, test the ads, and scale as you see results.

What should you do if you're setting up a new ad account and don't see an audience?

If you don't see an audience in a new ad account, the speaker suggests creating a custom audience directly in Meta Business Manager by selecting demographics such as location, age, and gender, and then saving the audience for future use.