How to Use Trigify & Clay For Recruiters | Trigify Webinar

Summary

This webinar dives into effective strategies for recruiters and businesses to streamline their outreach efforts. It covers using tools like Clay and Apollo for finding hiring managers and automating the outreach process, as well as cost-saving tactics. The discussion also highlights lead magnets such as offering shortlists of candidates or free hires in exchange for vendor list placement. Additionally, the session touches on tracking job postings, scraping company websites for job listings, and automating outreach to stale job ads, providing valuable insights for anyone in the recruitment industry looking to optimize their workflow and client acquisition.

Takeaways

• 😀 Use automation tools like Apollo and Clay to find and engage hiring managers based on job descriptions.
• 😀 Apollo extension allows you to gather names and domains without using credits, which helps in finding the right contacts efficiently.
• 😀 Utilize email finders in conjunction with Apollo to gather the necessary contact details for outreach.
• 😀 Automating job qualification, such as checking if a job requires certain experience, streamlines the candidate selection process.
• 😀 Lead magnets such as offering a shortlist of candidates or job insights can be powerful tools for initiating conversations with hiring managers.
• 😀 Experiment with different outreach strategies, like offering candidates or providing advice on improving job descriptions to add value.
• 😀 Offering free services, like placing a candidate for free in exchange for being added to a company's vendor list, can be a strong lead magnet.
• 😀 Scraping competitor job postings for candidate data and using it as a lead magnet provides value to potential clients and drives engagement.
• 😀 Using tools like Clay and Cent can automate the process of scraping job boards and company websites for job listings, reducing manual tracking.
• 😀 Managing client expectations around revenue-focused goals vs. meeting-focused goals is key to effective recruitment outreach.

Q & A

How does the Apollo integration work in Clay to find hiring managers?

The Apollo integration in Clay allows users to find hiring managers by using the Apollo extension, which doesn't charge a credit for retrieving the full name of a person. After grabbing the name and domain, users can utilize an email finder to obtain the hiring manager's email, avoiding extra charges on email credits.

What is the purpose of qualifying the job description in Clay before reaching out to hiring managers?

Qualifying the job description ensures that the role matches the desired criteria, such as requiring a minimum of two years of experience. This helps identify relevant opportunities and streamlines the process of contacting hiring managers for suitable job openings.

How can you manage client expectations around the type of results in recruitment campaigns?

Managing client expectations involves understanding their preferences, such as whether they want meetings or candidate recommendations. By offering different types of results like candidate suggestions or lead magnets, recruiters can tailor outreach to meet client needs while aligning with their objectives.

What are some creative lead magnets used in recruitment?

Creative lead magnets include offering free candidate shortlists, providing insights on job descriptions (e.g., identifying typos or missing details like salary range), or offering access to data on candidates working at competing companies. These strategies can encourage engagement from clients and drive recruitment conversations.

What is the 'free hire' offer and how does it work in recruitment?

The 'free hire' offer involves placing the first ideal candidate for a client without charging them a fee. In return, the recruiter is added to the client’s vendor list for future placements. This is a strategy to gain access to long-term recruitment opportunities, especially for larger companies.

How does using Triggery to filter job ads by activity status benefit the recruiter?

Using Triggery to filter job ads by their activity status (e.g., older than 30 days) helps recruiters focus on positions that may not be getting the attention they need. It enables them to target companies with job listings that may have been forgotten or overlooked, presenting an opportunity to re-engage these organizations.

Can you explain the process of scraping competitor data for recruitment?

Competitor data scraping involves gathering information from companies that are hiring for similar roles. By offering to share this data, such as phone numbers and email addresses of candidates, recruiters can entice clients with valuable information that can aid in their hiring decisions.

What’s the advantage of using the Sonnet API in Clay for job board scraping?

The Sonnet API in Clay allows users to scrape job boards and company websites without using up credits. By giving Sonnet a prompt to visit websites and pull job listings, recruiters can gather valuable data, including job titles, coding languages, and salaries, which helps streamline the recruitment process.

How does offering a 'vendor list' opportunity improve a recruiter's chances with clients?

Offering to place the first hire for free in exchange for being added to a client’s vendor list creates a mutually beneficial relationship. This approach gives recruiters access to future placements and ensures they are considered for upcoming hiring needs, especially if the client is working with multiple vendors.

What are some challenges with using the 'vendor list' strategy, and how can recruiters address them?

One challenge with the 'vendor list' strategy is the potential for competition from multiple recruiters. To address this, recruiters may need to emphasize their value proposition and ensure that the client sees the benefit of working with them exclusively or in a more prioritized capacity.