Pov: Building a 8-figure Influencer Agency from Bali [No editing]

Summary

Alex, a 22-year-old entrepreneur based in Bali, shares insights into his influencer marketing and talent agency journey. He talks about his company's rapid growth, including the launch of Stride Plus, an educational platform for aspiring UGC creators. With a focus on user-generated content (UGC), Alex highlights the shift from traditional influencer marketing to UGC's growing potential. He discusses the challenges of reaching creators, building partnerships, and the future of UGC marketing. Alex also provides personal updates, including upcoming travel plans and ongoing projects, encouraging aspiring founders in the influencer space to reach out for guidance.

Takeaways

• 😀 Alex, a 22-year-old entrepreneur, runs an influencer marketing agency, Stride Plus, approaching eight-figure revenue.
• 😀 UGC (User Generated Content) is becoming a major focus in the influencer space, as more creators are involved in creating content for brands.
• 😀 UGC is a growing opportunity for individuals seeking to earn money, although it's not necessarily a way to get rich.
• 😀 Stride Plus is helping people get started in UGC creation with educational resources and guidance.
• 😀 Influencer marketing remains relevant, but Alex predicts UGC will eventually surpass traditional influencer marketing in popularity.
• 😀 Alex's company prefers working with micro-influencers and smaller creators on performance-based campaigns instead of the typical influencer approach.
• 😀 The shift in influencer marketing is leading to more collaborations with smaller influencers rather than big names.
• 😀 Alex is exploring property investments, particularly in Bali, as part of his entrepreneurial journey.
• 😀 Flowfluence, Alex's upcoming platform, aims to simplify brand-creator partnerships by allowing brands to find creators and manage campaigns directly.
• 😀 Effective communication with influencers is a major challenge in influencer marketing, especially when trying to contact them directly.
• 😀 Alex encourages aspiring founders in the influencer space to reach out on Instagram for mentorship and guidance, as he plans to build a community for entrepreneurs.

Q & A

What is the main focus of the video?

The main focus of the video is Alex's discussion about the growth of his influencer marketing and talent agency, his experiences working with influencers, and his plans for future expansion, including working with micro-influencers and building a community for founders in this space.

Why does Alex mention that big influencers are hesitant to join a platform to secure deals?

Alex explains that many large influencers are not interested in signing up for a platform just to secure deals, as this is seen as a 'no-go' for them. They typically prefer to manage their partnerships and content in a more independent manner.

What is the difference between working with big influencers and micro-influencers, according to Alex?

Alex highlights that working with micro-influencers and smaller influencers makes sense because they are more open to joining platforms and working with brands through structured systems, whereas big influencers tend to avoid such platforms.

What does Alex say about the changes in the influencer marketing industry?

Alex acknowledges that a lot has changed in the influencer marketing space, especially with new platforms and the rise of user-generated content (UGC), which is shifting how influencer collaborations and talent management are structured.

How does Alex position himself in the influencer marketing space?

Alex positions himself as an experienced professional in the influencer marketing industry, offering help and guidance to those who want to start their own businesses in this field. He encourages others to reach out to him for mentorship and advice.

What is the community that Alex plans to build in the future?

Alex plans to build a community for founders within the influencer marketing and UGC space. This community will help those starting businesses in this industry connect and share experiences.

How does Alex offer support to aspiring founders?

Alex offers to help aspiring founders by encouraging them to send him a message on Instagram. He expresses willingness to offer advice, guidance, and support for those looking to enter the influencer marketing or talent management space.

What advice does Alex offer to viewers who are interested in influencer marketing?

Alex advises viewers who are interested in starting their own influencer marketing company or talent management business to reach out to him for advice. He also motivates them by discussing the potential of the industry and the importance of building relationships with micro-influencers.

Why does Alex apologize for 'going through loads of weird stuff' in the video?

Alex apologizes for what he refers to as 'weird stuff' to acknowledge that some parts of the video may have been off-topic or less polished, but he hopes the content is still motivational and helpful for viewers interested in the influencer marketing industry.

What is the potential for the influencer marketing industry according to Alex?

According to Alex, the influencer marketing industry has a lot of growth potential, especially with the rise of UGC and the increasing demand for micro-influencers. He suggests that those who are strategic and willing to adapt can build successful businesses in this space.