Olahan Tempe Beromzet 100 Juta Per Bulan . IniTempeId | Cerita Usaha - Ide Bisnis

Summary

Benny Santoso, a 26-year-old entrepreneur from Solo, shares his journey of transforming his tempe production business in Bali. After initially struggling with traditional offline methods, Benny pivoted to online platforms, leading to a significant increase in sales. He emphasizes the importance of innovation, persistence, and adapting to challenges, such as the COVID-19 pandemic. His company, Tempe Bali, produces unique tempe-based products, including tempe cookies, protein bars, and chocolate tempe. Benny encourages young entrepreneurs to be passionate, persistent, and adaptable, and to value both local products and happiness in their success.

Takeaways

• 😀 Benny Santoso, the founder of Tempe Bali, shares his journey of innovation and challenges in the tempe business, starting from Solo and moving to Bali in 2013.
• 😀 Tempe Bali started by creating innovative tempe-based products, such as tempe with cheese, to attract people to try tempe in new forms.
• 😀 The initial challenge in the business was the short shelf life of tempe, prompting Benny to innovate and create longer-lasting products like tempe cookies.
• 😀 The business overcame production challenges, including learning to make tempe with a unique fermentation process that takes five days to ensure quality.
• 😀 Tempe Bali’s products, such as tempe cookies, tempe protein bars, and tempe snacks, reflect a commitment to innovation and the exploration of new ideas with local ingredients.
• 😀 Due to the COVID-19 pandemic, the business had to pivot from offline sales to online, increasing their revenue to 90-100 million IDR per month despite the challenges.
• 😀 Benny emphasizes the importance of adaptation and finding solutions to problems, highlighting that all businesses carry risks but solutions are key to success.
• 😀 Tempe Bali's unique offerings have expanded into various products, including tempe chocolate, tempe protein balls, and even instant tempe, showing continuous innovation.
• 😀 The business model now includes online sales via marketplaces like Tokopedia and Shopee, with a strong presence in retail and a growing customer base across Bali and Jakarta.
• 😀 Benny’s personal philosophy on success includes balancing financial achievement with personal happiness, reminding people to know what 'enough' is for them.
• 😀 For young entrepreneurs, Benny advises following the '3 Ps + 1 A' formula: Patience, Passion, Persistence, and Adaptability. These qualities are essential for navigating the challenges of running a business.

Q & A

What inspired Benny Santoso to start his tempe production business?

Benny was inspired by his university project where he experimented with tempe flavor innovations, such as making tempe with cheese. His interest grew after realizing the potential of local ingredients and the uniqueness of tempe as a product.

How did Benny's business overcome early challenges with tempe production?

Benny faced difficulties in ensuring tempe's durability, as it would spoil quickly. He solved this by innovating and creating longer-lasting products like tempe cookies, allowing the business to better manage shelf life and customer demand.

What role did the COVID-19 pandemic play in Benny's business?

During the pandemic, Benny's business experienced a drastic decline in offline sales, forcing him to pivot to online channels. This transition helped stabilize and even increase his revenue, with monthly earnings reaching 90-100 million IDR.

What three qualities does Benny believe are essential for young entrepreneurs?

Benny emphasizes the importance of patience, passion, and persistence. These qualities are key to overcoming challenges and achieving long-term success in business.

What unique products does Tempe Bali offer in the market?

Tempe Bali offers several unique products, including tempe cookies, tempe protein bars, tempe-based chocolate, and even instant tempe. These products combine innovation with traditional tempe, appealing to a wider range of customers.

How does Benny's team manage daily production and ensure quality?

Benny's team produces up to 200 packs of tempe-based products per day. They manage daily production by maintaining a consistent quality process, including soaking soybeans for two days and ensuring fermentation consistency over a five-day period.

What has been the impact of switching to online sales for Tempe Bali?

The switch to online sales has had a positive impact, increasing monthly revenue to 90-100 million IDR, with more stability compared to offline sales. Online platforms like Tokopedia and Shopee have played a crucial role in expanding their market reach.

What are Benny's long-term goals for Tempe Bali?

Benny hopes to create a learning center in Bali where people can come to learn how to make tempe and discover its various uses. He also wants to further promote Indonesian products internationally by showcasing tempe in new, innovative ways.

How does Benny define success, and how does it relate to his personal philosophy?

Benny defines success as finding happiness. While achieving financial targets is important, he believes that true success lies in balancing professional achievements with personal contentment and understanding 'enough' in life.

How has Benny's work been received internationally, and what feedback has he received?

Benny has received positive feedback from international participants in workshops at events like the Ubud Festival. Attendees from countries like Australia and America praised his innovation and encouraged him to be proud of introducing tempe as a valuable Indonesian product to the world.