What I Learned From Posting 10,000 Social Media Videos

Summary

In this insightful video, the speaker shares valuable lessons learned from posting over 10,000 videos on social media. The key takeaways include the importance of consistency, making incremental improvements (1% better each time), and focusing on one aspect at a time, such as video quality or audio. The speaker emphasizes the need to understand the 'why' behind successful videos, rather than just copying others, and highlights the significance of knowing your audience. Additionally, the video touches on the value of tailoring content to each platform and focusing on mastering one platform before expanding to others.

Takeaways

• 😀 Consistency is crucial: Posting frequently and regularly leads to long-term success. One-off efforts don’t work.
• 😀 Start with being consistently bad: It's better to post consistently with room for improvement than to post inconsistently with no growth.
• 😀 Focus on gradual improvement: Each video should aim to improve by 1% in one specific aspect (quality, presence, audio, etc.).
• 😀 Don't try to perfect everything at once: Improve one aspect of your videos (e.g., video quality or audio) with each new upload.
• 😀 Understand the 'why' behind video success: Learn why certain elements, like hooks, work to engage the audience and make your videos better.
• 😀 Know your target audience: Focus on connecting with a specific group of people and tailor your content to their interests.
• 😀 Value depends on the platform: Different platforms require different types of value (entertainment on TikTok, education on YouTube, etc.).
• 😀 Focus on mastering one platform: Don’t spread yourself too thin—start with one platform and get really good at it before branching out.
• 😀 Replicate success across platforms: Once you've mastered video creation on one platform, apply the same principles to others.
• 😀 No secret formula: The magic to success is simply consistent effort and small, incremental improvements over time.

Q & A

What is the number one lesson learned about video creation?

The number one lesson is consistency. Posting frequently and continuously over time is key to success in video content creation.

Is it better to be consistently bad at videos or inconsistent but good?

It’s better to be consistently bad because you'll improve over time. Consistency leads to growth, while inconsistency doesn’t allow you to build on past experience.

How can one improve their video quality over time?

Focus on improving one aspect of the video at a time (e.g., video quality, audio, presence) by 1% with each video. Gradually making small improvements will result in significant progress.

What role does consistency play in video content creation?

Consistency in posting builds recognition, much like how a billboard works. The more frequently you show up, the more likely people will remember your content.

How should video creators approach studying video content creation?

Creators should not only copy others but also understand the 'why' behind what makes videos successful. Analyzing elements like hooks and audience engagement helps improve content strategy.

What is the importance of providing value in video content?

Value is crucial in videos, whether it’s entertainment or education. The value should align with the audience’s expectations based on the platform, time of day, and the content’s purpose.

How does the choice of platform affect video content creation?

Different platforms serve different purposes. For example, TikTok is mainly for entertainment, while YouTube is often used for educational content. Content should match the audience’s needs on each platform.

Should video creators post on multiple platforms at once?

No, it’s better to focus on mastering one platform first. Once you’re good at creating videos for one platform, you can expand to others with a solid foundation.

How can learning video creation benefit content creators across multiple platforms?

Understanding video creation principles, like video structure and audience engagement, can be applied across multiple platforms, ensuring successful content no matter where it’s posted.

What advice is given for people starting out in video creation?

Start with one platform, get really good at it, and then expand. By mastering one platform, you can prove your concept and improve your video-making skills, which will translate to other platforms.