Naming Your Cleaning Company RIGHT Saves THOUSANDS

Summary

This video script provides practical advice for cleaning businesses looking to boost their Google search rankings. It emphasizes the importance of choosing a simple, easy-to-spell company name with relevant keywords like 'cleaning' or 'maids' and incorporating location to improve visibility. The script explains how to avoid mistakes like using creative spellings or complicated words, and it illustrates how businesses, even in smaller cities, can achieve high Google search rankings. It stresses the importance of patience and long-term effort, offering real-life examples of businesses succeeding with this approach.

Takeaways

• 😀 Don't underestimate the power of Google search—most clients will find your cleaning service this way.
• 😀 Avoid getting creative with misspelled words in your business name (e.g., Klean, Maidz, Cleanerz) as it will confuse potential clients.
• 😀 Keep your business and domain name simple and easy to spell. Complicated words like 'Kaleidoscope' are hard to search and spell.
• 😀 Include relevant keywords in your business name, such as 'cleaning services,' 'house cleaners,' or 'maids,' to improve visibility on Google.
• 😀 Including your location in your business name can further help with Google search rankings and make it easier for local customers to find you.
• 😀 Be patient when building your online presence—it may take months to get to the top of Google search results.
• 😀 Focus on specific neighborhoods if you are in a large city, as broad city names may be too competitive.
• 😀 Use tools like Lean Domain Search to find domain name suggestions that include both your keywords and location.
• 😀 Research competition thoroughly to avoid using a name too similar to existing businesses, which can confuse customers and lead to mixed reviews.
• 😀 When you choose a name, verify its availability and avoid using a domain that is too close to another business name to prevent confusion and negative reviews.

Q & A

Why is it important to consider Google when naming a cleaning company?

The vast majority of clients will find your cleaning company through Google, with around 70% to 80% of people searching for cleaning services using the platform. Optimizing your name for Google can help ensure that your business is visible to potential clients.

What is the first step in naming your cleaning company for better Google visibility?

The first step is to choose a name that Google likes, which includes using easy-to-spell words and incorporating relevant keywords such as 'cleaning services,' 'cleaning company,' or 'house cleaners.'

Why should you avoid misspelled or 'cute' words in your business name?

Misspelled words or 'cute' variations, such as using a 'K' instead of 'C' or a 'Z' instead of 'S', will confuse potential clients and hinder your Google search ranking. No one will search for misspelled terms like 'klean' or 'maidz,' so it’s important to keep the name simple and recognizable.

How can using simple and easy-to-spell words in your company name help with Google rankings?

Using simple, easy-to-spell words ensures that potential clients can easily find your business when they search for cleaning services. Complicated or hard-to-spell names will make it difficult for people to locate you online.

Should the business name contain location-based keywords?

Yes, including your location in the name can be highly beneficial, especially if you're targeting a specific area. For example, including a neighborhood or city name in the business name, such as 'Oak Bay Clean,' can improve your local search rankings.

What should you do if you're located in a large city like New York or Toronto?

In large cities, it may be harder to get an available domain or business name that includes the city's name. Instead, focus on targeting specific neighborhoods within the city, such as 'Rosedale' in Toronto, to narrow down your focus and improve local SEO.

What is the 'Google 3 Pack,' and why is it important?

The Google 3 Pack refers to the top three local businesses that appear in a prominent spot on the Google search results page. Being listed here is crucial because it gives your business more visibility and attracts more potential clients.

How long does it typically take to appear in the Google 3 Pack after following best practices?

It can take anywhere from three to five months to appear in the Google 3 Pack, as SEO improvements take time. However, with consistent efforts in naming your business correctly and focusing on local SEO, the results are worth the wait.

What is the advantage of showing up in the top organic search results on Google?

When your business appears in the top organic search results, you do not need to pay for ads. This gives you free visibility, meaning you don’t have to spend money on lead generation or advertising, which can save thousands of dollars over time.

What should you do if the domain name you want is already taken?

If the domain name you want is unavailable, try using tools like Lean Domain Search to come up with variations that include your keywords and location. You can also consider adding 'Co' for 'Company' or other simple variations to find an available option.