day in the life of a $100K+ cozy entrepreneur

Summary

This video script follows the life of a 'soft entrepreneur' who has transitioned from traditional, hard-hustle entrepreneurship to a more balanced approach. The creator emphasizes the importance of a zero-shame policy, focusing on personal well-being and productivity rather than endless work. They share their daily routine, which includes both work tasks, like video editing and client management, and personal activities such as Pilates and gaming. The script highlights the need to optimize for more than just money, suggesting that true success comes from a mix of happiness, profitability, and personal fulfillment.

Takeaways

• 😌 Zero Shame Policy: The speaker emphasizes the importance of not feeling guilty or shaming oneself for not adhering to traditional productivity standards, such as starting work late.
• 🛌 Embracing Flexibility: The video promotes the idea of time flexibility and freedom as key benefits of being self-employed, rather than strictly adhering to a 9-to-5 schedule.
• 📚 Prioritizing Product Quality: The speaker highlights the importance of regularly reviewing and updating their course material to ensure it remains valuable and relevant to their students.
• 🎯 Clear Optimization Goals: The speaker stresses the importance of knowing what one is optimizing for in business, suggesting that it's not just money but the freedom and lifestyle that money can enable.
• 💡 Authentic Content Creation: The speaker shares their process of creating content, emphasizing the importance of authenticity and sustainability over constantly changing outfits or settings.
• 🔄 Batch Processing: To maintain efficiency, the speaker discusses batching tasks such as editing and writing captions for social media posts to streamline their workflow.
• 🤸‍♀️ Balancing Work and Personal Life: The video includes personal activities like Pilates and gaming to demonstrate the importance of balancing work with personal interests and self-care.
• 📉 Avoiding Emotional Roller Coasters: The speaker advises maintaining a separate identity outside of business to prevent emotional ups and downs tied solely to business performance.
• 🚫 Setting Boundaries: The importance of setting strict boundaries around work hours and not engaging in work-related activities during personal time is highlighted.
• 🏆 Celebrating Milestones: The speaker expresses excitement over reaching subscriber milestones on their YouTube channel, showing the value they place on personal and business growth.
• 🎉 Creating Constraints: The speaker suggests setting constraints on various aspects of business, such as growth expectations and to-do lists, to maintain a realistic and sustainable approach to work.

Q & A

What is the main theme of the video?

The main theme of the video is the concept of 'soft entrepreneurship', which emphasizes a balanced and sustainable approach to running a business without the traditional hustle culture.

What does the speaker suggest is the traditional view of entrepreneurship?

The speaker suggests that the traditional view of entrepreneurship is one of constant hustle, where more is always better and one should work as much as possible to be a 'machine'.

What changes did the speaker make in their life to adopt 'soft entrepreneurship'?

The speaker made a switch from 'hard entrepreneurship' to 'soft entrepreneurship', which involved creating a list of rules to follow, focusing on a zero-shame policy, and prioritizing a balanced life with both work and fun activities.

What is the 'zero shame policy' mentioned in the video?

The 'zero shame policy' is a rule in soft entrepreneurship that discourages self-shaming for not meeting unrealistic expectations, such as waking up late or not being as productive as perceived 'ideal' standards.

How does the speaker redefine productivity in the context of entrepreneurship?

The speaker redefines productivity by stating that it's not just about the hours worked but also about the quality of work, creativity, and doing tasks strategically that make the most sense for the business.

What is the speaker's approach to handling urgent matters in their business?

The speaker adopts a strict no-urgency policy, treating most tasks as non-urgent and not creating artificial urgencies, which helps in reducing stress and maintaining a balanced work-life approach.

What is the importance of reviewing the speaker's signature program?

Reviewing the signature program is important to ensure that it is up-to-date and of high quality, which is crucial for student satisfaction and the foundation of a good business.

What is the speaker's strategy for posting content on TikTok?

The speaker's strategy includes setting a goal to post 100 TikTok videos in 3 months, batch recording, and batch editing with captions prepared in advance to streamline the posting process.

How does the speaker maintain a balance between work and personal life?

The speaker maintains balance by setting clear boundaries, such as not working on weekends, closing the laptop at a specific time, and ensuring that there are more aspects to their identity than just their business.

What is the significance of the speaker's 'big three' work strategy?

The 'big three' strategy involves setting three main tasks to accomplish each day, which helps in managing work constraints and feeling satisfied with daily productivity without being overwhelmed.

How does the speaker ensure they are optimizing their business and life correctly?

The speaker emphasizes the importance of being clear on what they are optimizing for, such as freedom, time with family and friends, hobbies, or travel, rather than just focusing on making more money.

Outlines

00:00

🌟 Transition to Soft Entrepreneurship

The speaker shares their journey from traditional hard entrepreneurship to a softer, more balanced approach. They highlight the detrimental effects of constant hustle culture and introduce their day in the life as a six-figure revenue generating entrepreneur. The speaker emphasizes the importance of a zero-shame policy, advocating for a healthy work-life balance and the significance of not comparing oneself to others. They also discuss the importance of not creating artificial urgencies and maintaining time flexibility, which is a key reason for becoming self-employed.

05:01

🎯 Clarity in Optimization Goals

In this paragraph, the speaker discusses the importance of being clear on what one is optimizing for in business and life. They caution against the default focus on making more money, which can lead to sacrificing more important aspects like freedom, family time, hobbies, and experiences. The speaker shares insights from successful entrepreneurs like Derek Sivers and Jenny Blake, who stress the importance of focusing on happiness and profitability, not just monetary gain. The speaker also introduces Maya, their content assistant, and discusses the process of creating content, emphasizing the importance of trust and freeing up time for better opportunities.

10:02

📈 Content Creation and TikTok Strategy

The speaker delves into their content creation process, particularly focusing on TikTok. They share their ambitious goal of posting 100 TikTok videos in 3 months and describe a productivity technique where they record as many videos as possible in a single hour with the help of Maya. The speaker also talks about their system for tracking content ideas and the importance of batching tasks like editing and writing captions to streamline the posting process. They mention their strategy of 'post and ghost' to avoid becoming overly attached to the performance of their videos.

15:02

🛠️ Embracing Constraints in Soft Entrepreneurship

The speaker introduces the concept of embracing constraints as a part of soft entrepreneurship. They argue against the unrealistic expectation of infinite growth, advocating for setting clear boundaries and limits in various aspects of business and life. This includes setting an 'enough' number for financial goals, limiting the number of tasks on the to-do list to focus on the most important ones, and establishing strict energy and time constraints. The speaker also emphasizes the importance of maintaining a strong work-life balance and not allowing business success or failure to dictate personal self-worth.

Keywords

💡Soft Entrepreneurship

Soft entrepreneurship refers to a balanced approach to running a business that prioritizes well-being, flexibility, and personal happiness over the traditional 'hustle' culture. In the video, the creator emphasizes the importance of this approach by sharing her personal transition from 'hard' to 'soft' entrepreneurship and how it positively changed her life. This concept is central to the video's theme, advocating for a healthier and more sustainable way to manage a business.

💡Zero Shame Policy

A zero shame policy is a rule that encourages entrepreneurs to avoid self-criticism and societal pressures to conform to traditional work norms, such as starting work early. The video's creator explains that instead of shaming herself for not adhering to these norms, she chooses to work when it suits her best, which often results in higher productivity and personal satisfaction. This policy is a key aspect of her soft entrepreneurship philosophy.

💡Productivity

Productivity in the video is discussed in the context of not being directly proportional to the number of hours worked, but rather the quality and impact of the work done. The creator argues that creative and high-impact tasks often require a relaxed and stress-free state of mind, which can be achieved outside of traditional working hours. This perspective challenges the conventional mindset that equates long hours with high productivity.

💡Time Flexibility

Time flexibility is highlighted as a significant benefit of being self-employed and a core principle of soft entrepreneurship. The video's creator emphasizes the importance of not creating artificial urgencies or emergencies in business and instead focusing on a schedule that allows for personal time and a healthy work-life balance. This concept is exemplified by her decision to start work later in the day without feeling the pressure to conform to early morning starts.

💡Optimizing for Life

Optimizing for life involves focusing on what truly brings happiness and fulfillment, rather than solely on financial gain. The video discusses the importance of identifying and prioritizing life goals that money can enable, such as freedom, time with loved ones, hobbies, and travel. This concept is used to illustrate a more holistic approach to business and life, where personal well-being and happiness are as important as financial success.

💡Constraints

Constraints in the context of the video refer to setting realistic limits and expectations for various aspects of business and personal life. The creator talks about setting financial constraints, such as determining what income level is 'enough', and work constraints, like setting a manageable to-do list. This approach helps prevent burnout and ensures a more sustainable and balanced lifestyle.

💡Life Over Work

The concept of life over work emphasizes the importance of maintaining a balance where personal life and well-being take precedence over work. The video's creator shares that she does not let the success or failure of her business dictate her emotions or self-worth. This mindset helps to create a more stable and enjoyable life, where business is just one part of a person's identity.

💡Content Creation

Content creation is a significant part of the video, showcasing the process of making videos for platforms like YouTube and TikTok. The creator discusses her strategies for efficient content creation, such as batching editing and captions, and setting achievable goals like posting 100 TikTok videos in three months. This illustrates the practical application of soft entrepreneurship principles in her work.

💡Authenticity

Authenticity in the video is portrayed through the creator's candid discussion of her work and life practices, as well as her content creation process. She emphasizes the importance of being true to oneself, both in business operations and personal life, and shares examples from her own experiences, such as filming videos in the same outfit to maintain authenticity and sustainability.

💡Work-Life Balance

Work-life balance is a recurring theme in the video, with the creator sharing her personal rules and practices that contribute to a balanced life. This includes setting boundaries around work hours, dedicating time to hobbies and personal interests, and ensuring that work does not overshadow other aspects of life. The video demonstrates how these practices contribute to a more fulfilling and less stressful entrepreneurial journey.

Highlights

Transition from hard to soft entrepreneurship and its life-changing impact.

Introduction of a zero-shame policy as the first rule of soft entrepreneurship.

The importance of not shaming oneself for work-life balance and productivity.

Understanding that time does not equate to productivity in entrepreneurship.

The significance of time flexibility and freedom in self-employment.

Establishing no fake urgencies or emergencies in business operations.

Reviewing and updating a 100-plus lesson signature program for product quality.

Importance of optimizing for more than just money in business.

Derek Sivers' quote on the true purpose of business and profitability.

Jenny Blake's advice on forgoing money as the main driver and trusting the process.

Content creation process with a content assistant and accountability sessions.

Strategies for posting content consistently on TikTok.

Hitting 11,000 YouTube subscribers and the journey of content creation.

The practice of 'post and ghost' to avoid obsessing over business metrics.

Setting constraints in business to avoid unrealistic expectations of infinite growth.

Establishing work-life balance through constraints and boundaries.

Maintaining life as a greater priority than work in soft entrepreneurship.

The concept of identity being separate from business success or failure.

Transcripts

[Music]

this is the day in the life of a soft

cozy entrepreneur with a business that

generates over six figures a year in

Revenue traditional hard

entrepreneurship says hustle hustle more

at all costs more is always better do

more be more work more you're a machine

it destroyed my life and that's just not

very fun so last year I made the switch

from hard entrepreneurship to soft

entrepreneur and it changed my entire

life and in the process I made myself a

little list of rules for soft

entrepreneurship to follow so let's chat

through those while we go through a day

real life together

[Music]

come run my business with me today we

have a lot on our to-do list we have

some work stuff but I also want to add

some fun stuff on there because what's

the point of running a business if you

can't do fun stuff in your day so my

work stuff that I have to do I have to

film this YouTube video very video

setion I have a call booked with my

content assistant Maya Who edits all my

videos and I'm going to attempt to film

10 Tik toks during that time I also have

to review a few more lessons of my

course I also have to check in with my

freelance clients stuff and just make

sure all of her project management stuff

is going okay and um that there's

nothing overdue and then some fun things

I'd love to do I'd love to work on my

reading Nook which I'll show you in a

second I also want to order new glasses

so let's see if the glasses store is

open today when I go out I also have

pilates at 4:30 today and then we're

rating in World of Warcraft tonight for

3 and a half hours all right first

things first let's head off to a cute

Cafe because that's the only way I can

get started with my day and get anything

done is if I have a good treat and a

good drink there to support

me I have to take this backpack I'm so

sorry my life has changed since I got

these headphones this is what I'm

listening to right now

now you might be thinking DEA why are

you starting work so late at like 10: or

11: a.m. so I want to welcome you to

soft entrepreneurship rule number one

which is a very very very strict zero

shame policy so essentially casual

shames are things like if you get up a

little bit later and you start work a

little bit later I used to say things

like why are you starting work so late

you're already behind you know there are

people who wake up at 6:00 a.m. at 5:00

a.m. and start work then they're getting

so much more done than you like you're

being so lazy those casual shames would

happen through throughout the day always

when I felt like I wasn't living up to

my highest possible potential self you

know that person that you have in your

mind that's like perfect at everything

and she's like the fittest version of

you she's the most productive version of

you the most creative version of you the

most like the nicest version of you the

best mood version of you all of those

things in one person and you compare

everything that you do to that person

now my one question here is has shaming

yourself ever done anything to improve

your life especially in a business

context for me no shaming myself has

never made me more productive it's never

made me happier it's never made me feel

more at peace with my life with my

business none of it I do my best every

single day I wake up when I want I do

the tasks that I think make the most

sense strategically for the business but

beyond that I'm just a human and also

another thing is when you become an

entrepreneur when you run a business

your time no longer equals your

productivity like I feel like a lot of

times we're in this employee mindset

where if you work in corporate you work

40 hours and your time equals your

productivity like you sit down you get

paid for your hours a lot of times the

highest impact things you can do are

creative things things that happen in

your mind things that happen when you're

not in a stressed out situation and part

of this like stopping casual shaming is

also I run everything through the filter

of would I say this verbally to my

business best friend if no then no if

Georgie my business best friend came to

me and was like D I started work kind of

late at like 10:30 a.m. I'd be like oh

my gosh good for you you're still going

to get everything done we both know you

are you work so hard like you're doing

great if you needed the extra sleep you

your body needed the extra sleep another

thought isn't time flexibility and

freedom why you became self-employed in

the first place like isn't the goal of

running your own business to have time

freedom and finally this is also a sub

rule of this rule I have a strict no

things or emergencies in my business I'm

not a doctor in an emergency room

doesn't really matter most things if

they get done today or tomorrow it

really is not that deep why should I

create all of these fake urgencies fake

emergencies and then stress myself out

about you know oh my gosh you didn't

send the email today so that's role

number one zero chame policy chef's kiss

change my business life highly recommend

it to

you so I'm currently in the process of

reviewing my entire 100 plus lesson

signature program dbm boot cam it has

been quite a fee I started this project

in November and I'm almost almost almost

done because I want to make sure that

everything is as up to date as possible

always so I'm watching every single

lesson taking notes on anything that I

want to change or update or add the

foundation of a good business is a good

product and it's so important to me that

students love my program so that's why

I'm really taking my time doing this

[Music]

project

[Music]

down catch me looking seven

dig we get it out I get it all

right any advice C hey let C you catch

me looking seven digit tonight let me

get it how I get it all right catch me

taking any

advice

[Music]

let let's go get some new glasses oh my

gosh the weather's so good it's the

first time I've ever filmed and walked

at the same time

I feel like I've made

[Music]

it if it's a crime your birthday we got

to rec the kind youch I'm a mind with

the way you work it in I line and I make

it if it's

Crown we got to back

another I'm a mind with the way you in

my L and I'll make it worth you catch me

looking seven digit tonight when we get

it out I get it all right

filming this video made me forget my

house keys I literally thought I lost

them but they're at home I just forgot

to put them in my bag cuz I was too busy

filming my little open the

door open the door situation

[Music]

[Music]

your birthday got to

another I'm with the way

[Music]

you girl now the next r i want to talk

about when it comes to soft

entrepreneurship is getting clear on

what you are optimizing for because for

a long time as a business owner I didn't

know what I was optimizing my business

and my life for and if you're not clear

on it then your default tends to be

money and you just end up trying to make

more and more and more money and I think

you have to be extremely careful about

this because you most of the time you

will get what you are optimizing for and

if you're not clear or you haven't

thought about what am I optimizing for

you might end up sacrificing things that

are actually important to you trying to

get to the default of just making more

money I feel like money is not even the

thing most of us want most of us want

the thing that money allows us to have

which is you know Freedom or more time

with family and friends or like Hobbies

or experience or travel so like that's

what you're optimizing for you're not

optimizing for money but if you solely

focus on the money you might give up

these things that are more important to

you to try to get here this is a really

great quote by Derek cers he sold his

business for like $22 million this book

anything you want is super good he said

never forget why you're really doing

what you're doing are you helping people

are they happy are you happy are you

profitable isn't that enough another

great code by Jenny Blake from free time

is forgoing money as the main driver

requires trust because it is

countercultural to imagine freeing up

time and energy first so that you can

attract new and better opportunities

next hi so Maya is my content

assistant yay I love having her on the

team she's amazing she does all the

editing for all of our YouTube videos so

if you see any beautiful edits it's all

Maya so what Maya and I do sometimes

when I am stuck on filming so right now

I'm in the process of doing a uh

challenge where I want to post 100 Tik

Tok videos in 3 months which is very

ambitious so in order to do that we just

kind of have to get ahead as much as

possible so we're doing a little 1-hour

recording session where we'll just both

mute and turn off our cameras and she's

just going to hold me accountable to

essentially record as many as I can so

let's go ahead and do that we'll see how

many I can get done in this little 1hour

session so this is my little notion of

all of our short form cont content so

you can see here we have like a canine

view here I just put all the ideas here

I put the good ideas so ideas that I

think are worth potentially making this

is De to film then DEA to post and this

is ready in Tik Tok and then this is

live so this is our little step-by-step

system in which I'm trying to get my 100

done and here's my little tracker so we

already have five posted so about a

million more to go and my reward for

posting 100 times is I'm going to get to

spend $1 worth of monise at the

bookstore which I'm extremely excited

about and that's very motivating and

very treat oriented so yeah let's get

going and start to film some of these

DEA to film ones got a little bit of

extra lighting this is my little side

light ring light because I have um a

window here and so sometimes lighting

and the videos are a little bit off but

like there're too many Shadows on this

side of my face

so there you go there's my little phone

I use cap cut to record front camera

because I have to know what I look like

otherwise I go crazy I have my scripts

and my notes and I just transport them

into the little teleprompter so I have

my little notes here and yeah let's

start with the first video okay this is

the best book I read last year it's

about self sabotage and before you think

I don't self sabotage that's what I used

to think too so let me just put it this

way what do we think is that okay

okay I think it looks prettyy good all

right next

video now I'm going to film one

that requires another Pro oh dang what

did I just

do because I ordered this thing and I'm

going to talk about this product and the

fact that I bought it within 10 minutes

of seeing it on an Instagram ad please

don't show your butt to everyone okay

I only had one shot to do that because I

ripped open the packaging so that shot

better have been it second one nailed it

I used to change outfits every time I

would record a new Tik Tok now I'm just

like it's the same outfit guys I'm back

to recording what can I say this is

authentic content Creation in a

sustainable

way I don't know I don't think that was

that good let's see let me try that

again I just feel like the lighting is

so brutal on my skin right now

oh this kind of works okay let's try

that one

again

done all right Next

One Nail it another one done I have to

look for a picture of

my YouTube channel because we just hit

10,000 subscribers actually we're at

11,000 subscribers now which is actually

insane I haven't talked about it here

yet but it's actually crazy to me I have

so much to say about this um because the

time has flown by I remember two and a

half years ago when I first started

making YouTube videos I was like you

know what the time is going to pass

anyway why don't you just start making

YouTube videos and in 2 years you'll

have been making YouTube videos for 2

years and that's now now I've been

making YouTube videos for 2 years so

exciting we're at

11,000 subscribers that's just actually

crazy to me so thank you so much for

watching the videos

um yeah it's just amazing thank you so

much I could have never imagined this

onest ly okay let me film this video

about my biggest lessons from hitting

10K

subscribers nailed it nail it nailed it

the whole time Max is roasting me in the

background another one done y a thanks

last

one thanks I'm talking to the camera but

it's cute that you're responding to

everything did it so here are all the

ones I filmed as

proof oh one 2 3 4 5 6 7 8 9

10 yay I did it now let's go startle

Maya um out of the CL

hi okay so I'm trying to post 30 days in

a row first before I commit to 100 but

my secret goal is 100 I also batch like

edit everything and batch do the caption

so you can see that for this one I

already have the caption written so like

last like a few days ago I sat down and

I essentially just edited and wrote the

captions for like 5 to six so I can just

post them quickly instead of having to

edit and do captions every single day

because for some reason captions just

take me forever all right

post this is my friend Louise she makes

beautiful cakes this just randomly pop

up but look how beautiful her cakes are

this is a shout out to Louise and this

is something I always do with Tik Tok

after I post I just immediately switch

into my private Tik Tok account I heard

it somewhere post and ghost that's

exactly what I do because again I don't

want to attach any of my worth any of my

free time to my business and like

obsessively checking the notifications

and checking if the video did well or if

it didn't do well and all of this stuff

I don't want to play that game so as

much as possible I always post it and

then I'll leave immediately so that I

don't really depend that much on the

numbers it works really well I highly

recommend it right all right so let's

take off the sixth day that we posted

exciting and we filmed a bunch today so

let's drag some stuff from the film

column into here so I filmed

this so this is going to be this future

reading Nook this chair was is the focal

point I've been eyeing it for a year and

Max and I went through heck and back to

get it

picture this for a second rug cute rug

probably green rug not sure I'm still

looking at options here cute little mini

side reading Nook table here so I can

put my little drink and my little books

here bookshelves once we figure out how

we're able to put stuff

into what's the verb drill stuff into

the wall maybe some

paint not sure and of course two cats

and cute fluffy blanket I can't decide

between green or checkered yet I'm

taking suggestions at this time I'd love

to hear another rule I really like for

soft entrepreneurship is constraints

infinite growth in any aspect of your

business is an unrealistic expectation

to place on yourself so for example

money constraints would be knowing what

is your enough number after to be six

figures okay you hit six figures who

cares now it's multi6 figure okay you

hit multi who cares seven figure eight

figure nine figure it's like what's the

point what's the point of doing all of

that like what is enough what is

actually enough for you to live a happy

peaceful life and feel good about what

you're running another one is work

constraints so I don't have an infinite

to-do list I don't put 4,000 things on

my to-do list every single day I set my

big three and if I accomplish those

three things again three right

constraints then I feel good about my

work day because otherwise the work just

expans there's always going to be more

work so if your if your goal is always I

just need to do more you will never feel

satiated in how much you've gotten done

in your productivity I also have a very

strict energy constraint which is the

standard of did I do my best for today

right because a lot of times I feel like

people are like oh give you 100 give you

100% give 100% every single day your

100% might look different some days

there are a lot of things going on and

you're 100% doesn't look like

yesterday's 100% so that's the question

I ask myself did I do my best for today

I also have time constraints I have

really hard boundaries around my time I

have really hard boundaries around when

I finish work I don't open my laptops on

the weekends I close my laptop at 5:00

p.m. I don't open my laptop because I

know that if I open my laptop the email

is there the slack is there I start to

get triggered to go into work mode and

that's just not fun for

me I'm getting ready to leave to Pilates

soon just setting up the footage from

today look at how much footage there is

for a day in the life this is why day in

the lives there so much work now it's

time for

Pilates are you ready for

[Music]

Pilates another rule for soft

entrepreneurship is life is always

greater than my work if I'm overly

invested in my work I ride the emotional

roller coaster every single day of my

business video does well great I'm Happy

video doesn't do well I'm sad D it's

like this that's not fun I make sure

that there are more pillars to who I am

my identity than just my business and my

work and I have invested a lot of time a

lot of energy into doing this if a video

flops if a launch doesn't do super well

it's just something to analyze and try

to do better next time it has nothing to

do with you personally right sometimes

when we start businesses we think we

equals the business but that's just not

true like the business is a separate

third party enti it doesn't mean

anything about your worth which is

priceless as a human being right my work

is just a small part of who I am and I

highly recommend that it has changed my

life my business so much for the better

to be so much more than just my

business got to grasp of where you're at

[Music]