Treinamento | Compre Junto

Summary

This tutorial demonstrates how to use a platform's 'cross-selling' feature, allowing businesses to offer complementary products alongside the main item, enhancing sales. The process is explained step-by-step: creating product groups, adding items to those groups, importing them using a CSV file, and linking them to the main product. The feature can be customized through carousels or product selections. The aim is to boost average order value and increase customer satisfaction by presenting related products. The tutorial wraps up by offering guidance on how to effectively integrate these strategies into the product page layout.

Takeaways

• 😀 Product bundling is a sales strategy where you recommend related products alongside a main product (e.g., offering a belt with shoes, or a mouse with a computer).
• 😀 The platform provides pre-existing examples of product bundles, like offering accessories alongside items such as shoes or sports equipment.
• 😀 A new update allows for a carousel of related products to appear alongside the main product, making it easier for customers to select additional items.
• 😀 To activate the bundling feature, you must check if the bundling component is included in the product page layout.
• 😀 If the bundling component isn't part of the template, it can be added manually in the platform's settings.
• 😀 You can create product bundles by grouping items and selecting them for inclusion in the carousel of related products.
• 😀 Bundles can be edited or deleted, and new groups can be easily created through the platform's interface.
• 😀 For creating a bundle, products can be searched and added to the group from the available product list.
• 😀 A CSV file can be used to import products into the bundle group by following the required format for the platform.
• 😀 Once the group is created, you need to link the bundle to the main product page for the grouping to appear in the store.
• 😀 The goal of bundling is to increase sales volume and average transaction value by offering additional products to customers.

Q & A

What is the strategy discussed in the video?

The strategy discussed is called 'buy together' (comprou junto), where additional products are recommended to customers who are purchasing a main product. For example, offering a belt with shoes or a mouse with a computer.

How does the 'buy together' strategy work in the platform?

On the platform, users can set up products that complement the main product. For example, when selling a soccer shoe, the platform can offer related items like accessories, allowing customers to buy them together.

What is the new feature introduced in the platform for the 'buy together' strategy?

The new feature is a carousel display alongside the main product, where customers can select additional products to add to their cart. The platform allows for a more dynamic and interactive shopping experience.

What needs to be done to activate the 'buy together' functionality?

To activate this feature, the component for the 'buy together' strategy needs to be checked and added to the product page template. If the store template doesn't already have it, it must be manually added.

How can products be added to a 'buy together' group?

Products can be added to a 'buy together' group by creating a product group in the platform's 'product groups' section. From there, products can be selected and added to the group.

Can the 'buy together' group be modified after creation?

Yes, the 'buy together' group can be edited or deleted. Users can also add new products to the group or create additional groups as needed.

How are products imported into a 'buy together' group?

Products can be imported by downloading a CSV template. The CSV file must be filled out with the products to be added to the group, and then the file can be uploaded into the platform.

How do you link a 'buy together' group to a main product?

Once a 'buy together' group is created, it can be linked to the main product by navigating to the product page, searching for the group, and selecting it to be associated with that main product.

What is the purpose of the 'buy together' strategy?

The purpose of the 'buy together' strategy is to increase sales by recommending complementary products to customers, thereby boosting the average ticket value and encouraging additional purchases.

Where can users manage and customize their 'buy together' settings?

Users can manage and customize their 'buy together' settings in the 'product groups' section of the platform, where they can create, modify, and link groups to products.