Lesson 1: How to add products | Wix eCommerce

Summary

In this video, Henry, a learning designer at Wix, guides viewers through the process of setting up an eCommerce store. Using his own clothing store, NOUS, as an example, he covers how to add and manage products, including uploading them individually or via CSV files. He also discusses best practices for product images, descriptions, and SEO, as well as options for dropshipping. By the end of the lesson, viewers will have a strong foundation in creating product pages that are optimized for sales and ready to launch their online store.

Takeaways

• 😀 Wix eCommerce stores allow you to set up an online store, with the lessons using a personal example from the instructor's own business, NOUS.
• 😀 Before adding products, ensure Wix Stores is installed, and if it's not, you can easily install it from the App Market.
• 😀 If migrating products from another platform, you can use the Cart2Cart app to transfer your entire product catalog with associated data.
• 😀 You can upload products either individually or in bulk by importing a CSV file, using a provided template for product details.
• 😀 Dropshipping is a good option for sourcing products without handling inventory yourself, and Modalyst is available within Wix to assist with finding dropshipping suppliers.
• 😀 When adding a product, clearly name it and use high-quality images, including minimalist photos and lifestyle shots, for a strong visual presentation.
• 😀 Consider adding alt text to images to improve SEO and accessibility. Alt text helps search engines and visually impaired users understand image content.
• 😀 Product descriptions should be unique, clear, and SEO-friendly. Descriptions should highlight the features, benefits, and any unique qualities of the product.
• 😀 Use keywords naturally in product descriptions, considering what potential customers would search for to improve visibility and search engine ranking.
• 😀 Set product options (e.g., sizes, colors) for variants and manage inventory for each variant, including prices and stock levels, to ensure smooth product management.

Q & A

What is the primary focus of the lessons in this course?

The primary focus of the lessons is to guide you in setting up your Wix eCommerce store from scratch, using an example of an online clothing store. By the end of the course, your store will be ready to start selling.

What is the first step in setting up your eCommerce store?

The first step is to focus on the most important element of your store – the products you sell. The lesson covers how to add products, whether you are starting from scratch or migrating from another platform.

How can you add Wix Stores to your dashboard if it’s not already there?

If Wix Stores is not already installed, you can add it by going to the Apps section, then the App Market, and searching for Wix Stores.

What app can be used to migrate products from another platform to Wix?

You can use the Cart2Cart app to migrate your entire product catalog from another platform to Wix, including all associated data.

How can you upload multiple products to Wix at once?

To upload multiple products, go to 'Store Products' and then 'Products.' From there, select 'Import Multiple Products to Your Store' and upload a CSV file that matches the provided template.

What are the best practices for product images?

Use minimalist product photos with good lighting and a contrasting background. Additionally, include lifestyle images that show the product in use to help customers imagine themselves with the product. Consider using high-quality videos and adding alt text for SEO and accessibility.

Why is it important to write unique product descriptions?

Unique product descriptions are important for SEO because they help your products stand out in search results. They should be clear, easy to read, and include relevant keywords without overstuffing.

What is the significance of adding a brand attribute to your product?

The brand attribute helps with organization and searchability, making it easier for customers to find products from the same brand. While it doesn't appear to customers, it aids in search results and product organization within your store.

What should be included in the pricing section for each product?

In the pricing section, enter the price customers will pay for the product. You can also enter the cost of goods for internal reference, which will automatically calculate the profit margin.

How can you manage product variants like sizes and colors?

To manage product variants, click 'Add Options' and select options like size, color, or material. Once added, you can adjust pricing, inventory, and SKUs for each variant individually.