PRESENTASI BUSINESS PLAN - KEWIRAUSAHAAN

Summary

In this video, Vinaulia Nafasnya, a student from Universitas Trini Kan, presents her business plan for Hokaku Dim Sum, a frozen dim sum venture. She discusses the growing potential of the food business, highlighting the popularity of instant meals and the opportunity to offer affordable, delicious dim sum. The business leverages social media marketing, pre-orders, and delivery options to reach a wide audience. Vinaulia shares her SWOT analysis, emphasizing the unique flavor, attractive packaging, and competitive pricing of her product. Her business vision includes creating a strong customer base while fostering creativity and independence.

Takeaways

• 😀 The speaker introduces themselves as Vinaulia Nafas, a geography education student from the Faculty of Social Science Education at Universitas Trini Kan, Indonesia.
• 😀 The speaker is presenting a business idea focused on the food industry, specifically frozen dimsum, due to its potential in the culinary business.
• 😀 The main reasons for choosing a culinary business include the high demand for food, the increasing popularity of instant foods, and the desire for personal income and independence.
• 😀 Dimsum is a popular food option because it is delicious, practical, and can be enjoyed by all age groups in various settings, like gatherings with friends or family.
• 😀 The speaker plans to sell dimsum under the brand 'Hokaku Dimsum,' offering a variety of flavors in frozen form, which makes it convenient for customers to enjoy anytime.
• 😀 The purpose of the business is to fulfill a university assignment, generate profits, increase creativity and innovation, and develop independence and mental strength.
• 😀 The business operates on a pre-order system, and products are promoted via social media. The dimsum is sold frozen and can be shipped to various cities.
• 😀 A SWOT analysis reveals that the strengths of the business include a passion for challenges, strong work ethic, and creativity, while weaknesses involve time management.
• 😀 Opportunities include offering better-tasting dimsum, attractive packaging, and delivery services, including cash on delivery (COD) and delivery orders (DO).
• 😀 Threats include competition from other sellers offering cheaper dimsum with larger quantities, but the taste and unique packaging of Hokaku Dimsum differentiate it.
• 😀 Marketing strategies include promoting the business via Instagram, TikTok, and WhatsApp, using appealing posters, special promotions, and maintaining good communication with customers.

Q & A

Why did the speaker choose to enter the culinary business?

The speaker chose the culinary business because of the growing demand for food, especially instant and affordable meals. Food is a basic necessity, and there is a significant opportunity in the food business, which continues to grow and develop.

What are the main factors driving the speaker's decision to start a food business?

The main factors are the broad market for food, the increasing demand for affordable, instant meals, and the desire to have an independent source of income through entrepreneurship.

What makes the Hokaku Dimsum business unique?

Hokaku Dimsum stands out due to its variety of flavors, attractive and reusable packaging, and its ability to be shipped nationwide. The product is also sold frozen, making it convenient for consumers to enjoy at any time.

What are the key selling points of Hokaku Dimsum?

The key selling points include its diverse range of flavors, the practicality of frozen dimsum that can be enjoyed anytime, and the fact that it caters to a wide demographic. The product is also marketed with an attractive and reusable packaging design.

How does the speaker market their business?

The speaker markets their business using social media platforms like Instagram, TikTok, and WhatsApp. They post attractive posters, engage in promotional activities such as discounts and free shipping offers, and encourage their friends to share the posts to increase visibility.

What are some challenges the speaker anticipates in their business?

The main challenge is competition from other sellers who offer cheaper products in larger quantities. However, the speaker believes their dimsum's superior taste and unique offerings help differentiate them.

What is the business model for Hokaku Dimsum?

The business model is based on pre-ordering, with orders taken weekly. The product is sold frozen and delivered either locally through delivery orders (Deo) or cash on delivery (COD), and it can also be shipped outside the city.

What are the financial projections for Hokaku Dimsum?

The speaker projects earning approximately IDR 450,000 per week with a sale of 30 portions at IDR 15,000 each. This could lead to a monthly profit of around IDR 1,800,000.

What strategies does the speaker use to engage with customers?

The speaker emphasizes the importance of good customer service, maintaining communication, and treating customers as a priority. They also use social media to create awareness and keep their audience engaged with regular posts.

What are the goals and objectives of the Hokaku Dimsum business?

The business goals include fulfilling an entrepreneurship course requirement, generating profit, fostering creativity and innovation, and learning independence and mental resilience through managing the business.