Hobi Lukis Jadi Bisnis

Summary

From a simple hobby to a successful business, Inestiara transformed her love for drawing and painting into *Kellenko*, a thriving brand. Founded three years ago with a modest investment, the company specializes in custom-designed gift wraps, greeting cards, journals, and accessories like scarves and pouches. Focused on creativity and sustainability, Inestiara offers personalized products using eco-friendly materials. Despite a small team, *Kellenko* now generates hundreds of millions in monthly sales, proving that passion can lead to a flourishing business. The brand’s success is rooted in innovation, attention to detail, and engaging customer experiences.

Takeaways

• 😀 The business started from a hobby of drawing and illustration, eventually turning into a successful business with hundreds of millions in monthly revenue.
• 😀 The initial business idea was born from the observation that wrapping paper, greeting cards, and journals in Indonesia were not visually appealing, prompting the creation of unique illustrated products.
• 😀 The name 'Kellenko' was inspired by the pet of the founder and initially focused on animal-themed designs, but was later adjusted for broader appeal.
• 😀 The business started with an investment of around IDR 3 million, used mainly for printing costs and product development.
• 😀 80% of Kellenko's products are customizable with unique designs tailored to client needs, with a minimum order requirement.
• 😀 Common custom items include pouches for children's birthdays, Christmas events, and baby one-month celebrations.
• 😀 Other popular products include tote bags, clutch bags, scarves, and headbands, with a focus on illustrative designs.
• 😀 Scarf prices range from IDR 230,000 for children's sizes to IDR 285,000 for adult sizes.
• 😀 The product range starts at IDR 20,000 and goes up to IDR 300,000, making it accessible for various events like birthdays, Valentine’s Day, and Christmas.
• 😀 The company prides itself on offering a wide selection of products with fun illustrations, ensuring something for everyone, even allowing customers to personalize items like rabbits for custom requests.
• 😀 Despite being only three years in business and having fewer than 10 employees, Kellenko has successfully reached a monthly revenue of hundreds of millions.

Q & A

How did the business start?

The business began three years ago from a hobby of drawing and illustrating. The founder noticed that wrapping paper, greeting cards, and journals in Indonesia lacked appeal, so she created unique designs to make these products more attractive.

What is the origin of the business name 'Kellenko'?

'Kellenko' is derived from the name of the founder’s pet animal. Initially, the business was themed around animals, but the name was made more general to appeal to a wider audience.

How much initial investment was made to start the business?

The initial investment was around IDR 1 million, which was mainly spent on printing costs for the first products like wrapping paper, journals, and greeting cards.

What products can be customized at Kellenko?

About 80% of Kellenko’s products can be customized with specific designs for clients. These include items like pouches, which are often customized for children's birthdays, Christmas, or baby’s first month events.

What types of products are most popular at Kellenko?

Some of the most popular products at Kellenko include pouches, tote bags, and clutches. The business also offers scarves, which have a new collaboration specifically for children.

What is the price range for Kellenko products?

Kellenko’s products range from IDR 20,000 for smaller items to IDR 300,000 for higher-end items. This range allows the business to cater to a variety of events and customer budgets.

What is the starting price for the scarves at Kellenko?

The scarves at Kellenko start at IDR 230,000 for children’s sizes and IDR 285,000 for adult sizes.

What materials are used in Kellenko’s illustrations?

Kellenko uses simple and eco-friendly materials for its illustrations, such as acrylic paints, watercolors, tissues, and wooden containers.

Can the artwork be sold directly in its original form?

While the original artwork is generally used for workshops or demonstrations, Kellenko doesn't sell the paintings on wood directly. Instead, the illustrations are typically featured on paper products like posters and greeting cards.

What has been the business's growth in terms of revenue and employees?

Kellenko has grown significantly since its founding, generating hundreds of millions of IDR in monthly revenue, despite having fewer than 10 employees.