Dilema UMKM RI, Digempur Produk Luar Negeri Hingga Teknologi

Summary

This video discusses the challenges faced by Indonesia's MSMEs (Micro, Small, and Medium Enterprises) in the era of digitalization and rising competition from imported goods. Key issues include limited access to technology, high production costs, and insufficient support from the government. The need for innovation, education, and affordable legal certifications is emphasized. The speaker also reflects on how global trends and inadequate support structures hinder local competitiveness. The government is urged to focus on practical solutions like reducing production costs and improving regulations to help MSMEs thrive in a rapidly changing market environment.

Takeaways

• 😀 The dilemma for UMKM (Small and Medium Enterprises) is balancing technological innovation while lacking proper government support and training in digital transformation.
• 😀 Many UMKM players struggle to utilize e-commerce and social media platforms effectively because of their offline nature and lack of time to engage with these digital tools.
• 😀 Government intervention is needed to support UMKM's transition to digital platforms through education and assistance in utilizing technology for marketing and business development.
• 😀 The rise of influencer marketing, such as through TikTok, shows how innovation can be used in marketplaces, even in traditional markets, to reach wider audiences.
• 😀 The challenges for UMKM are not limited to well-known markets like Tanah Abang, as smaller traditional markets are also being impacted by the digital shift and global competition.
• 😀 A key factor preventing UMKM from competing effectively against imports is the high cost of production due to expensive raw materials and limited access to affordable supply chains.
• 😀 Imported goods are often cheaper due to lower production costs abroad, which gives them a competitive edge in the Indonesian market, affecting UMKM's ability to compete.
• 😀 The Indonesian government must evaluate domestic production challenges, including high raw material costs and bureaucratic obstacles, which hinder local UMKM's competitiveness.
• 😀 Certification requirements, such as halal certifications for packaging, contribute to additional costs for UMKM, making their products less competitive in the market.
• 😀 In order to survive and thrive in the digital and global market, UMKM must receive better access to information, training, and low-cost legal support, especially from the government.

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