Boost Facebook Post or Run An Ad - What Works Best? Question & Answer Series - Sandeep Bhansali

Summary

Sandeep Bansali, the creator of 'Digital Azadi,' is on a mission to help people learn and implement digital marketing to earn income. In his session, he explains the difference between mobile-based Facebook ads and more detailed system-based ads, emphasizing the importance of lead generation. He also advises on using websites for various business purposes, not just sales. Additionally, Sandeep encourages people to capitalize on their unique skills, such as singing, to build an online income source. The session provides practical insights for beginners and entrepreneurs looking to navigate the digital marketing world.

Takeaways

• 😀 Digital marketing is a powerful tool to help people earn money and gain freedom through knowledge and implementation.
• 😀 Facebook's 'Boost' feature is useful for reaching a larger audience but lacks essential call-to-action features like lead generation.
• 😀 For effective lead generation, it’s better to use Facebook’s lead generation forms instead of just boosting posts.
• 😀 Not all products require detailed lead generation; generic products like biscuits can rely on broad awareness instead of specific targeting.
• 😀 When promoting high-value products like expensive cars, targeted lead generation is crucial to attract relevant customers.
• 😀 Facebook requires detailed information like privacy policies and website URLs when collecting user data through lead generation forms.
• 😀 Boosting posts on mobile is easy but doesn’t provide the same in-depth targeting and conversion tools as desktop methods.
• 😀 Learning the detailed processes behind Facebook Ads is essential for those wanting to generate meaningful leads and conversions.
• 😀 A website can be used for more than just product sales; it can also serve as an information hub, entertainment platform, or a place for membership services.
• 😀 You can turn any skill into a source of income by capitalizing on it, such as using singing talent to specialize in a niche market.
• 😀 In case of account issues, such as a blocked marketplace, contacting support is necessary to resolve problems and understand the reason behind the block.

Q & A

What is the difference between boosting a post and running a lead generation ad on Facebook?

Boosting a post on Facebook increases the visibility of your content to a larger audience, but it lacks the capability to gather detailed lead information such as email IDs. On the other hand, running a lead generation ad through the Facebook Ads Manager allows you to collect user information directly through forms, which is crucial for conversions and targeted marketing.

Why is it important to collect detailed information when running a lead generation campaign on Facebook?

Collecting detailed information in a lead generation campaign ensures you are reaching the right audience and helps in building a customer base. It also ensures compliance with privacy laws by requiring a privacy policy and terms of service for your website, which Facebook uses to verify the legitimacy of the data being collected.

How does targeting for luxury products differ from generic products in digital marketing?

For luxury products, like high-end cars, you need to target a very specific audience who are more likely to be interested in making a high-value purchase. In contrast, for generic products, such as biscuits, broader awareness campaigns are sufficient, and lead generation is less crucial as customers may simply go to the store once they hear about the product.

What role does Facebook’s Ads Manager play in running effective ad campaigns?

Facebook’s Ads Manager provides more advanced options for targeting, budget allocation, and tracking. It is essential for running detailed campaigns such as lead generation and conversions. It allows businesses to gather specific user information through forms and offers better control over ad performance compared to simple post boosts.

Can a website be used for purposes other than selling products?

Yes, a website can be used for a variety of purposes beyond just selling products. It can serve as a platform for providing information, offering services, entertaining visitors, creating memberships, or promoting a brand. A website acts as a comprehensive online presence for businesses and individuals.

What should you do if your Facebook Marketplace account gets blocked?

If your Facebook Marketplace account is blocked, the best course of action is to contact Facebook Support via email. It's important to understand why the account was blocked and ensure that your listings comply with Facebook’s guidelines to resolve the issue.

How does a Facebook ad for awareness differ from one aimed at conversion?

A Facebook ad for awareness focuses on reaching a broad audience to increase visibility, without necessarily collecting leads or driving specific actions. In contrast, an ad aimed at conversion is designed to engage a targeted audience and encourage them to take actions like signing up, making a purchase, or providing contact information.

Why is it necessary to have a privacy policy on your website for lead generation ads?

Having a privacy policy on your website is essential for ensuring compliance with privacy regulations and protecting user data. Facebook requires businesses to have a clear privacy policy when using lead generation ads, as it ensures users are aware of how their information will be used, thereby safeguarding both the business and the users.

What is the primary advantage of using a lead generation form over a boosted post on Facebook?

The primary advantage of using a lead generation form is that it allows you to gather valuable customer information directly from users, such as their email addresses or phone numbers. This is essential for building a targeted customer base and nurturing leads, which is not possible with a simple boosted post.

How can a business ensure it is reaching the right audience with its digital marketing campaigns?

A business can ensure it reaches the right audience by using Facebook’s advanced targeting features in Ads Manager. These features allow businesses to define specific demographics, interests, behaviors, and locations, ensuring that the ad is shown to the most relevant users who are likely to engage or convert.