How To Run Facebook Ads [FULL COURSE] | Facebook Ads For Beginners 2024

Gaurav Srivastava

15 May 202409:06

Summary

TLDRThe video script provides a detailed tutorial on starting a Facebook campaign using 'facebooksignup.in', emphasizing the importance of using a 'Boost' button for engagement. It clarifies that the objective is not direct sales but to create awareness and engagement. The speaker, Gaurav, demonstrates creating a Facebook Business Manager account, which is essential for running ads, and distinguishes it from a personal ad account. The tutorial also covers the creation of a pixel, a tool for tracking user interactions on a website, and highlights its significance for accurate data and ad optimization. The script encourages viewers to subscribe for more informative content.

Takeaways

🚀 Starting with Facebook advertising through the website facebooksignup.in, where a 'Boost' button is mentioned.
🔘 The 'Boost' option is used to potentially increase ad performance, but it's not the main objective.
🎯 The main objective of the ad campaign is to create awareness or engagement, not necessarily to generate sales or leads.
📝 The speaker emphasizes the importance of having a complete information page ready for the ad campaign.
👤 Personal ads accounts are differentiated from business manager accounts, with the latter being necessary for running ads.
🔑 Business Manager is a platform where you can manage your ad accounts, pages, and other assets.
💼 Creating a Business Manager account involves providing a name, email address, and other details.
🔗 Pixel is a code that tracks user interactions on a website, such as clicks, button presses, and purchases.
📊 Pixel is crucial for providing accurate data to the ad account for better optimization and campaign performance.
🔍 The speaker suggests that further details on setting up a Business Manager and using Pixel can be found in additional resources.
📚 Encourages viewers to subscribe and stay tuned for more detailed information in upcoming videos.

Q & A

What is the purpose of the website facebooksignup.in mentioned in the script?
-The website facebooksignup.in is mentioned as a starting point for the discussion, implying it might be a platform or service related to Facebook sign-ups, although the exact purpose is not detailed in the script.
What does the term 'boost' refer to in the context of the script?
-In the script, 'boost' seems to refer to a feature or option within a platform that can be activated to potentially enhance or increase certain activities, such as ad runs or engagement.
What is the objective of creating awareness or engagement mentioned in the script?
-The objective of creating awareness or engagement is to increase visibility and interaction with a brand or product, which is a common goal in marketing and advertising strategies.
Why would someone not see results such as sales or leads after running an ad campaign as mentioned in the script?
-The lack of results like sales or leads could be due to various factors such as poor targeting, ineffective ad content, high competition, or insufficient budget for the ad campaign.
What is the significance of having a 'ready' page as discussed in the script?
-A 'ready' page is important as it implies that the page is fully set up and optimized for marketing purposes, which is crucial for effective ad campaigns and lead generation.
What is the role of a Business Manager in the context of the script?
-In the script, a Business Manager seems to be a platform or tool used to manage ad accounts and campaigns, which is essential for organizing and running marketing efforts on platforms like Facebook.
Why is it recommended to run ads from a Business Manager rather than a personal ad account?
-Running ads from a Business Manager allows for better organization, collaboration, and management of multiple ad accounts and campaigns, which is more efficient than using a personal ad account.
What is a Pixel according to the script, and why is it important?
-A Pixel, as mentioned in the script, is a code that tracks various actions taken by users on a website, such as clicks, button presses, add-to-cart actions, and purchases. It is important because it provides accurate data which can be used to optimize ad campaigns.
How does the script suggest creating a Business Manager account?
-The script suggests creating a Business Manager account by navigating to the Facebook Business platform or using a direct link provided, where one can fill in the required details such as name and email address to set up the account.
What is the relationship between a Business Manager and an ad account as per the script?
-According to the script, a Business Manager is a platform that includes ad accounts. Once a Business Manager is created, it can house multiple ad accounts, which are used to manage and run specific ad campaigns.
Why should one watch the upcoming videos in the playlist as suggested in the script?
-The upcoming videos in the playlist are suggested to provide further insights and detailed information on topics such as Pixel, which are important for understanding and optimizing marketing strategies.

Outlines

00:00

😀 Starting with Facebook Ad Campaigns

The speaker begins by discussing the process of starting an ad campaign on Facebook using a website called facebooksignup.in. They mention a 'boost' button that appears on the platform, which may have been used for ad running. The speaker clarifies that the objective is not to make sales but to create awareness and engagement. They then discuss the importance of having a Facebook page ready with all the necessary information. The speaker shares their personal experience, mentioning their name 'Gaurav' and how they have set up a profile and a page named 'Thrive Labs'. They explain the difference between a personal ad account and a business manager account, emphasizing that ads should be run from the business manager account for better organization and tracking.

05:02

😀 Creating a Business Manager Account on Facebook

The second paragraph focuses on the steps to create a business manager account on Facebook. The speaker guides the audience through opening the Ads Manager and navigating to the business section. They provide a detailed walkthrough, including how to access the business manager by typing 'facebook.com/business' into the browser. The speaker also shows common mistakes people make when trying to create a business manager account and how to avoid them. They explain the process of naming the business manager, entering an email address for updates, and submitting the information to create the account. After the business manager account is created, the speaker discusses the automatic creation of an ad account within it and the importance of email verification. They also touch on the topic of pixels, explaining that pixels are codes used for tracking various user interactions on a website, and emphasize the importance of pixels for accurate data tracking and optimization.

Mindmap

Keywords

💡Facebooksignup.in

Facebooksignup.in is a platform or service being introduced in the video. It appears to be related to setting up and managing Facebook advertising campaigns. The main theme of the video is about utilizing this platform to boost engagement and create awareness through Facebook ads.

💡Boost

Boost refers to a feature on Facebook that allows users to promote their posts to reach a wider audience. In the video, it is mentioned that using the boost option helps in creating awareness and engagement, but not necessarily for generating sales or leads.

💡Personal Ad Account

A personal ad account is an ad account linked to an individual's personal Facebook profile. The video advises against using personal ad accounts for running ads and instead recommends using business ad accounts created through Facebook Business Manager for better management and tracking.

💡Business Manager

Facebook Business Manager is a tool that helps businesses organize and manage their Facebook Pages and ad accounts. The video explains the steps to create a new Business Manager account, highlighting its importance for running effective ad campaigns and utilizing features like Pixels.

💡Pixel

A Facebook Pixel is a piece of code that you place on your website to track conversions from Facebook ads, optimize ads, build targeted audiences, and remarket to people who have already taken some kind of action on your website. The video emphasizes the importance of Pixels in tracking user interactions and optimizing ad performance.

💡Engagement

Engagement refers to the interactions that users have with content on social media, such as likes, comments, and shares. The video mentions that boosting posts can help increase engagement, making it a key metric for measuring the success of awareness campaigns.

💡Awareness

Awareness in the context of the video means increasing the visibility and recognition of a brand or product through advertising. The video discusses how Facebook ads and boosting posts can be used to create awareness among a broader audience.

💡Campaign

A campaign is a series of ad sets and ads that aim to achieve specific marketing objectives. The video explains how to create and manage campaigns within Facebook Business Manager, highlighting the differences between personal and business ad accounts.

💡Email Verification

Email verification is the process of confirming the validity of an email address. In the video, it is mentioned that after setting up a Business Manager account, the email address needs to be verified to receive important updates and notifications related to ad campaigns.

💡Ad Account

An ad account is a tool within Facebook Business Manager used to create, manage, and track Facebook advertising campaigns. The video provides instructions on setting up an ad account within Business Manager, differentiating it from personal ad accounts for better campaign management.

Highlights

Starting the process on facebooksignup.in with a 'Boost' button option.

Mention of possibly having an 'Ad Run' by pressing the Boost option.

Objective of the process is to create awareness or engagement, not directly for sales or leads.

Instructions on setting up a Facebook page and profile for business purposes.

Differentiating between a personal ad account and a business manager account.

Explanation of what a Business Manager is and how it differs from a personal ad account.

Guidance on creating a new profile and associating it with a business manager.

The importance of having a business manager for running ads instead of a personal ad account.

How to open the Ads Manager and navigate to create a new business manager.

Mistakes to avoid when creating a business manager and how to correctly set it up.

Entering the business manager's name and email address during the setup process.

Verification of the email address as part of the business manager setup.

Creating an ad account within the business manager after email verification.

Introduction to what Pixels are and their function in tracking website interactions.

Importance of Pixels for accurate data and optimization of ad campaigns.

Explanation of how Pixels work with websites and their necessity for certain types of advertising.

Invitation to subscribe for more detailed information on Pixels and upcoming video playlists.